Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

8 March

Embracing the unexpected: my career journey from Data Dread to Data Empathy


8 March

"It took me about 30 years to admit that there is a place for feminists or female quotas in business."


8 March

Curious at heart, from a very young age, I was intrigued by how local brands in my country connected with the people and managed to touch their hearts with their actions.


8 March

As a woman deeply entrenched in the world of Market Research and Insights, my journey has been one of constant learning, growth, and impactful contributions


8 March

Think big about yourself and surround yourself with people who think even bigger about you.


8 March

My journey through the world of Market Research: Lessons, challenges, and triumphs


8 March

Like many professionals in this industry, I arrived here by accident rather than design.


8 March

More than three decades ago, I started working in the market research industry, in the most exciting times of the industry, as the ‘pen & paper’ data collection started to be replaced by more advanced techniques like CATI and CAPI.


7 March

As consumer behaviour evolves with the changing paradigms of brands, technology and customer experience, the constructs of understanding consumer perceptions and motivations also need to evolve.


6 March
in General

A clear distinction between the Market Research sector and the Data Analytics sector is that the latter is yet to bind its stakeholders with a globally recognised and pervaded industry association like ESOMAR.


5 March

Alex Hunt discusses the growing and evolving role of artificial intelligence (AI) in the insights industry, including its impact on approach, methodology, and people.


28 February

This article explores how AI will transform the market research and insights industry from the perspectives of its various stakeholders.


27 February
in General

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


21 February
in General

As portions of the research function were transferred from the agency side to the client side, so did the professionals themselves.


15 February
in General

Jane Frost CBE, CEO of MRS (The Market Research Society) discusses the growing role of evidence and its importance to research in an ever-scrutinising society that has waning trust.


14 February
in General

Inflation has converted those positive absolute growth into negative net growth in the Middle East and Africa.


12 February
in General

Inflation and a strong US Dollar are two big factors to consider when examining the prices reported in the Global Prices Study 2023


8 February
in General

What happens when social shifts, regulations and new technologies impact the fundamental business models the industry (any industry!) has relied on for years?


7 February

This three-part article explores how AI will transform the market research and insights industry from the perspectives of its various stakeholders.


6 February
in General

A typical market research project includes several stages, and focusing on data quality during each of these is, of course, critical.

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