Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

14 March
in General

Seven “dummy” projects to describe the pricing mechanism within the Market Research Industry.


11 March
in General

Keeping it brief


10 March

What does this mean for brands?


9 March

New research shows that brands need to focus more than ever on earning people’s trust in how they use data.


8 March

Together we can make a positive impact in 2022. Here’s to the future of women!


8 March
in General

Using augmented reality to delve into consumer insights


7 March
in General

A strong recovery in 2021, but was it enough?


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3 March
in General

Modernising Western Governors University’s research approach


2 March
in General

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


2 March

It’s not just a buzzword. AI tools accelerate market research and transform online survey methodologies into forward-thinking insights.


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1 March

3 Steps toward insights democratisation


1 March
in General

Creating an industry action plan to address climate issues


Evolution

5 min read
28 February
in General

Forsta: The fusion of sources and methods in the Insights Industry (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)


Advertorial Series
25 February

Join PepsiCo, Lucy, and Zappi in this follow up to the first in the series: “PepsiCo’s Quest to Democratize Knowledge.”


25 February
in General

How academic institutions can integrate advanced market research tools


24 February

Unpacking conflict & tensions across consumers' multiple identities


23 February
in General

In this TikTok video presentation, understand why you should care about the platform as well as how to gather, analyse and report the data


22 February
in General

Crispin sits down with several Insights250 judges to get their thoughts and perspectives on a few different topics around the award


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21 February
in General

Kim Smouter finds out about the supply ecosystem in market research


21 February
in General

Different reactions to the pandemic

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