Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

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22 May

Having attended a number of conferences over the past couple of weeks, I have been amazed not only at how ChatGPT has dominated almost all conversations and presentations, but also at the almost total absence of any cautionary note regarding its usage!


18 May
in General

There is a greater need to get the right data and insights faster for global brands and researchers alike


17 May

Unveiling the power of domestic clients: witness the remarkable pandemic recovery driven by domestic demand as clients shape success and budgets while exploring regional variations and shifting trends in major sectors of the market research landscape.


16 May
in General

Vinay discusses how evolutions and advancements in market research and insight technology are impacting consumer understanding and customer experience, specifically in the fast-moving consumer goods (FMCG) space.


15 May
in General

Day 2 of the MIE’23 Data and Insights event was packed with sessions leaving attendees wanting more. One thing that was in abundance was the hope for the future of research with the steadily rising power of AI and the new avenues created by it.


11 May
in General

Earlier this week, on Tuesday, 9 May, I attended my first market research event, MIE’23. Many insightful companies stood in the hall, ready to display their potential during program sessions.


10 May
in General

How to benchmark your research projects with ESOMAR's Global Prices Study


9 May

Walid Benchama discusses the importance of being moment-of-truth oriented in our quest to understand behaviours, evolving stakeholders' mindsets, advancing insights and how brands are understanding consumers.


8 May

Part 1: Inclusive insights: What it is, why it matters, and what this means for insights professionals.


4 May

Millennials, a generation often criticised, have now become parents and are breaking away from traditional parenting norms.


3 May

Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 2


2 May

Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 1


1 May

New privacy regulations, lockdowns by big players like Apple and Google, and general consumer skepticism about sharing personal data are having profound impacts on audience understanding.


28 April
in General

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


27 April

How research shaped the work of charity, Medical Aid Films, and led to new content that helps young men in Zambia prepare for more engaged fatherhood.


26 April

A focus in market research studies is sometimes on understanding customer or prospect optimal communications channels for hearing about a new, or existing, product or service.


20 April

2021 had been an incredible year for investment into the insights and marketing analytics sector – over $9 billion in one single year. Surely the market would have to take a rest in 2022?


Omni-channel

5 min read
19 April

Neuroscience breaks through the hype


18 April
in General

The important work that PepsiCo is doing around sustainability


17 April

Almost all of the world’s regions experienced a substantial increase in user experience research since 2019

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