Recent Articles

Consumers now demand authenticity and meaningful stories in advertising, not just diverse faces.

Each month, Simpson Carpenter’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

Asia is the top gaming market, generating $84 billion in 2024, in this article we explore how each market's unique rules affect game success.

Floating power plants (FPPs) are gaining traction in the shifting global energy market, projected to exceed USD 8.6 billion by 2034, addressing electricity demand in land-constrained or unstable grid regions.

The insights industry has improved its ability to achieve real business impact over the past 15 years, as shown by the Insights Maturity Model. This series of articles explores key drivers and strategies to enhance corporate consumer insights functions.

This is the final part of We Live Context’s Beyond the Algorithm series, created to help brand strategists decode the emotional drivers behind consumer behaviour in an AI-shaped world.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Information for this article was extracted from ESOMAR’s Global Users & Buyers of Insights 2025, and can be further expanded by making use of the online dashboard that comes with the report.

With technology advancing at an incredible pace and the value of insights ever increasing, Crispin sat down with Insight250 Winner Carol Sue Haney, Head of Research & Data Science Engineering at Qualtrics.

Discover some of the companies that have chosen to be a part of the ESOMAR community as corporate members.

Discover some of the companies that have chosen to be a part of the ESOMAR community as corporate members.

Discover some of the companies that have chosen to be a part of the ESOMAR community as corporate members.

Discover some of the companies that have chosen to be a part of the ESOMAR community as corporate members.

Discover some of the companies that have chosen to be a part of the ESOMAR community as corporate members.

AI is rapidly transforming industries, improving data analysis and insights through natural language processing and predictive models.

Business leaders face a dilemma in adopting artificial intelligence: balancing rapid innovation with ethical restraint. Many discuss “responsible AI,” but few implement it effectively, risking systems they can't control.

Why Collective Intelligence is the real payoff of AI

Liquid hydrogen is becoming essential for decarbonization, serving as an efficient storage and transport medium. The market is projected to exceed USD 81 billion by 2034, with growth fueled by advances in technology.

The Evolution of Human Confidence

This is the second in a three-part series drawn from We Live Context’s whitepaper, Beyond the Algorithm, created to help brand strategists decode the emotional drivers behind consumer behaviour in an AI and algorithm shaped world