Recent Articles

The Insight250 announces an international panel of over 30 judges to help select the 250 leaders and innovators who will be honoured in the 2022 awards.

As 2022 gets started, the second edition of the Insight250 awards will soon enter the judging stage.

Vinay and Crispin Beale present a deep discussion on the expanding impact of insights on the relationship between consumers, products, and brands and how technology advancements are elevating the role of market research.

Behavioural science in quantitative research: Part three

Demystifying brand tracking with insights from quantilope’s Guide to Brand Tracking

The return, and importance of face-to-face events in bringing people together and of using awards to celebrate our sector.

In today’s interconnected world, collaboration knows no borders. Discover how global partnerships are revolutionizing market research and empowering insights professionals to uncover hidden gems and drive impactful innovation.

The ever-expanding role of data science in driving decisions and shaping strategies within organisations

Insight communities (also known as MROCs) seem to be on a roll, increasingly taking centre stage in many research designs. Find out why.

Prioritise, Apply, and Create to where it takes your organisation.

A discussion with Danone Waters & Aquadrinks, Colgate-Palmolive, Mondelēz and buzzback reveals what makes consumers happy and how brands can meet their needs.

In this episode, we delve into the pressing challenges businesses face in attracting new customers in the post-COVID world.

Highlights of the IIEX conference in Austin, Texas

Why showing empathy is not as easy as it may sound?

Monica discusses her perspective on how research and insights impact the consumer packaged goods industry with both products and consumers and specifically how market research is evolving to help food and beverage brands align with the needs of consumers.

Sandeep Dutta interviews Oana Rengle for Research World

Research on environmental issues facing Indonesia and how to develop awareness of the issue, by BBC News Action.

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software

The expanding dimension of behavioural science and big data, and how artificial intelligence is helping to extract the value of both

Insights experts on 2022 consumer behaviour