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Stay tuned for another 12 months of valuable and engaging content from our contributors and us

The Insight250 announces an international panel of over 30 judges to help select the 250 leaders and innovators who will be honoured in the 2022 awards.

Monica discusses her perspective on how research and insights impact the consumer packaged goods industry with both products and consumers and specifically how market research is evolving to help food and beverage brands align with the needs of consumers.

In this article, we explore how micro-habits can transform marketing, research, and data-driven decision-making, offering a fresh approach to business intelligence.

Demystifying brand tracking with insights from quantilope’s Guide to Brand Tracking

Insight communities (also known as MROCs) seem to be on a roll, increasingly taking centre stage in many research designs. Find out why.

The challenges and benefits of data-driven storytelling in today’s business world

In today’s interconnected world, collaboration knows no borders. Discover how global partnerships are revolutionizing market research and empowering insights professionals to uncover hidden gems and drive impactful innovation.

Research on environmental issues facing Indonesia and how to develop awareness of the issue, by BBC News Action.

Marketing planning often focuses too much on past sales and market share, which doesn't indicate future competitiveness. To gauge a brand’s potential, it's crucial to assess its current marketing performance.

Supporting business model bravery by innovating customer research

The benefits, challenges, and opportunities social media provides as it continues to evolve in our society.

Behavioural science in quantitative research: Part three

Why showing empathy is not as easy as it may sound?

Highlights of the IIEX conference in Austin, Texas

Prioritise, Apply, and Create to where it takes your organisation.

The return, and importance of face-to-face events in bringing people together and of using awards to celebrate our sector.

A discussion with Danone Waters & Aquadrinks, Colgate-Palmolive, Mondelēz and buzzback reveals what makes consumers happy and how brands can meet their needs.

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software