Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Crispin interviews Dr. Parves Khan, CEO at ESOMAR
Discover the importance of embracing AI in a rapidly evolving industry and the benefits of incorporating colour theory from the beginning of your product development process.
Discover the latest companies who have chosen to join the ESOMAR community as Corporate Members.
Highlights of the IIEX conference in Austin, Texas
The Data Analytics sector continues to propel the insights industry in Europe.
Insights against chaos
7 min readthe Beirut explosion
The timeless five tests of the obvious
5 min readAs valid today as they were in 1916
Research on environmental issues facing Indonesia and how to develop awareness of the issue, by BBC News Action.
Leveraging AI for Quantitative Research and Maximizing Researcher Efficiency
The meaning of Servant Leadership
6 min readServant leadership has been shown time and again to be the long-term road to sustained success.
Consumer behaviour in the era of AI
2 min readIn this episode, we delve into the pressing challenges businesses face in attracting new customers in the post-COVID world.
In today’s interconnected world, collaboration knows no borders. Discover how global partnerships are revolutionizing market research and empowering insights professionals to uncover hidden gems and drive impactful innovation.
The case for replacing occasions with context in your insights development.
Can market research help the world embrace a post-growth economy by understanding consumer lives, needs, and diverse economic models while fostering stakeholder engagement?
Respondent experience management Part 2
6 min readHow to be a respondent-centric researcher?
Engaging participants in market research is challenging due to declining response rates. This white paper examines the impact of cash rewards versus digital incentives on recruitment and retention, supported by research and case studies.
The square peg in the round hole? Part 2
5 min readBusiness intelligence platforms in a market research world
The insights industry in Latin America
5 min readA strong recovery in 2021, but was it enough?
COVID-19 update for the USA
15 min readWe remain in this bimodal pandemic
Neuromarketing offers FMCG brands invaluable insights into consumer behavior, enabling them to optimize packaging, colors, and ads to profoundly connect with their target audience and stand out in a saturated market.