Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
The power of now
5 min readBehavioural Tech-heads: What technology needs to learn from behavioural science
Discover the importance of embracing AI in a rapidly evolving industry and the benefits of incorporating colour theory from the beginning of your product development process.
Unlocking innovation
5 min read3 Steps toward insights democratisation
The Data Analytics sector continues to propel the insights industry in Europe.
Join PepsiCo, Lucy, and Zappi in this follow up to the first in the series: “PepsiCo’s Quest to Democratize Knowledge.”
Digital design re-thinking
7 min readIncreasing brand health and wealth in Indonesia
Discover the latest companies who have chosen to join the ESOMAR community as Corporate Members.
Consumer behaviour in the era of AI
2 min readIn this episode, we delve into the pressing challenges businesses face in attracting new customers in the post-COVID world.
The c-word
4 min readIs your brand guilty of community-washing?
The Asia Pacific region has emerged to become the fastest-growing insights industry in the world in 2023. But do you wonder which sector and its segments are driving its industry forward? Read on to find out!
Can market research help the world embrace a post-growth economy by understanding consumer lives, needs, and diverse economic models while fostering stakeholder engagement?
Crispin interviews Dr. Parves Khan, CEO at ESOMAR
In today's world, businesses worldwide are recognizing the importance of adopting sustainable practices for the planet and their benefit.
In today’s interconnected world, collaboration knows no borders. Discover how global partnerships are revolutionizing market research and empowering insights professionals to uncover hidden gems and drive impactful innovation.
Highlights of the IIEX conference in Austin, Texas
The timeless five tests of the obvious
5 min readAs valid today as they were in 1916
Insights against chaos
7 min readthe Beirut explosion
Research on environmental issues facing Indonesia and how to develop awareness of the issue, by BBC News Action.
Leveraging AI for Quantitative Research and Maximizing Researcher Efficiency
The Evolution of Insights in CPG
16 min readVinay and Crispin Beale present a deep discussion on the expanding impact of insights on the relationship between consumers, products, and brands and how technology advancements are elevating the role of market research.