Recent Articles

As valid today as they were in 1916

France’s food culture is steeped in tradition; it’s a food culture where change is slow, and beloved rituals, ingredients, and flavours are kept pristinely conserved over the ages.

The Insight250 announces an international panel of over 30 judges to help select the 250 leaders and innovators who will be honoured in the 2022 awards.

In this article, we explore how micro-habits can transform marketing, research, and data-driven decision-making, offering a fresh approach to business intelligence.

Monica discusses her perspective on how research and insights impact the consumer packaged goods industry with both products and consumers and specifically how market research is evolving to help food and beverage brands align with the needs of consumers.

Demystifying brand tracking with insights from quantilope’s Guide to Brand Tracking

The challenges and benefits of data-driven storytelling in today’s business world

Insight communities (also known as MROCs) seem to be on a roll, increasingly taking centre stage in many research designs. Find out why.

The benefits, challenges, and opportunities social media provides as it continues to evolve in our society.

In today’s interconnected world, collaboration knows no borders. Discover how global partnerships are revolutionizing market research and empowering insights professionals to uncover hidden gems and drive impactful innovation.

Supporting business model bravery by innovating customer research

Research on environmental issues facing Indonesia and how to develop awareness of the issue, by BBC News Action.

Behavioural science in quantitative research: Part three

Prioritise, Apply, and Create to where it takes your organisation.

Highlights of the IIEX conference in Austin, Texas

Why showing empathy is not as easy as it may sound?

The return, and importance of face-to-face events in bringing people together and of using awards to celebrate our sector.

Marketing planning often focuses too much on past sales and market share, which doesn't indicate future competitiveness. To gauge a brand’s potential, it's crucial to assess its current marketing performance.

A discussion with Danone Waters & Aquadrinks, Colgate-Palmolive, Mondelēz and buzzback reveals what makes consumers happy and how brands can meet their needs.

The ever-expanding role of data science in driving decisions and shaping strategies within organisations