Recent Articles

An essential tonic for startups to disrupt, dominate and lead a market

Servant leadership has been shown time and again to be the long-term road to sustained success.

Highlights of the IIEX conference in Austin, Texas

Traditional marketing analyzes past consumer behavior, but this relies on self-reported data. Consumer Neuroscience advances this by studying unconscious brain reactions to marketing, allowing us to bypass biases and gain a competitive edge.

Ad-hoc market research involves customized, one-time studies with specific objectives and personalized methodologies. We evaluated ChatGPT's performance in this type of research.

the Beirut explosion

Leveraging AI for Quantitative Research and Maximizing Researcher Efficiency

Jackie Rousseau-Anderson and Pat Pellegrini discuss the latest industry trends and growth opportunities in data analytics and consumer insights, highlighting Vividata's leadership in cross-media measurement and high-quality research.

As valid today as they were in 1916

In today’s interconnected world, collaboration knows no borders. Discover how global partnerships are revolutionizing market research and empowering insights professionals to uncover hidden gems and drive impactful innovation.

Making outcomes more meaningful, whilst insights become more valuable and valued.

“The only constant thing in life is change.” So (apparently) said Heraclitus of Ephesus, a Greek philosopher of about 2,500 years ago.

How to identify opportunities to build competitive advantages and how insights themselves serve as an advantage to propel the success of organisations.

Business intelligence platforms in a market research world

Research on environmental issues facing Indonesia and how to develop awareness of the issue, by BBC News Action.

How to be a respondent-centric researcher?

Editorial on the ESOMAR Congress 2022

Behavioural science in quantitative research: Part two

Hope as a useful solution or another hyped piece of technology that will eventually fall by the wayside?

Can market research help the world embrace a post-growth economy by understanding consumer lives, needs, and diverse economic models while fostering stakeholder engagement?