Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Trends as a catalyst for innovation
3 min readPrioritise, Apply, and Create to where it takes your organisation.
The evolving importance of social media
8 min readThe benefits, challenges, and opportunities social media provides as it continues to evolve in our society.
The insights industry is evolving with AI and ethical challenges, focusing on trust, data quality, and the importance of human insights.
Highlights of the IIEX conference in Austin, Texas
Discover the importance of embracing AI in a rapidly evolving industry and the benefits of incorporating colour theory from the beginning of your product development process.
Insight communities – hidden depths
9 min readInsight communities (also known as MROCs) seem to be on a roll, increasingly taking centre stage in many research designs. Find out why.
Sandeep Dutta interviews Oana Rengle for Research World
The Evolution of Insights in CPG
16 min readVinay and Crispin Beale present a deep discussion on the expanding impact of insights on the relationship between consumers, products, and brands and how technology advancements are elevating the role of market research.
Consumer behaviour in the era of AI
2 min readIn this episode, we delve into the pressing challenges businesses face in attracting new customers in the post-COVID world.
Forecasting trends
5 min readInsights experts on 2022 consumer behaviour
The expanding dimension of behavioural science and big data, and how artificial intelligence is helping to extract the value of both
In today’s interconnected world, collaboration knows no borders. Discover how global partnerships are revolutionizing market research and empowering insights professionals to uncover hidden gems and drive impactful innovation.
Practising empathy
6 min readWhy showing empathy is not as easy as it may sound?
Monica discusses her perspective on how research and insights impact the consumer packaged goods industry with both products and consumers and specifically how market research is evolving to help food and beverage brands align with the needs of consumers.
The timeless five tests of the obvious
5 min readAs valid today as they were in 1916
Research on environmental issues facing Indonesia and how to develop awareness of the issue, by BBC News Action.
The Data Analytics sector continues to propel the insights industry in Europe.
The power of now
5 min readBehavioural Tech-heads: What technology needs to learn from behavioural science
Discover the latest companies who have chosen to join the ESOMAR community as Corporate Members.
Are we vets or doctors?
5 min readOur role in providing impactful insights to business issues