Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
In this article, we explore how micro-habits can transform marketing, research, and data-driven decision-making, offering a fresh approach to business intelligence.
The Insight250 announces an international panel of over 30 judges to help select the 250 leaders and innovators who will be honoured in the 2022 awards.
The timeless five tests of the obvious
5 min readAs valid today as they were in 1916
Business Model Bravery
7 min readSupporting business model bravery by innovating customer research
Storytelling through insights
7 min readThe challenges and benefits of data-driven storytelling in today’s business world
Consumer behaviour in the era of AI
2 min readIn this episode, we delve into the pressing challenges businesses face in attracting new customers in the post-COVID world.
How to design an effective brand tracker
4 min readDemystifying brand tracking with insights from quantilope’s Guide to Brand Tracking
Personality psychology
6 min readBehavioural science in quantitative research: Part three
In today’s interconnected world, collaboration knows no borders. Discover how global partnerships are revolutionizing market research and empowering insights professionals to uncover hidden gems and drive impactful innovation.
The return, and importance of face-to-face events in bringing people together and of using awards to celebrate our sector.
Insight communities – hidden depths
9 min readInsight communities (also known as MROCs) seem to be on a roll, increasingly taking centre stage in many research designs. Find out why.
Trends as a catalyst for innovation
3 min readPrioritise, Apply, and Create to where it takes your organisation.
The growing role of data science
10 min readThe ever-expanding role of data science in driving decisions and shaping strategies within organisations
Highlights of the IIEX conference in Austin, Texas
A discussion with Danone Waters & Aquadrinks, Colgate-Palmolive, Mondelēz and buzzback reveals what makes consumers happy and how brands can meet their needs.
Monica discusses her perspective on how research and insights impact the consumer packaged goods industry with both products and consumers and specifically how market research is evolving to help food and beverage brands align with the needs of consumers.
Research on environmental issues facing Indonesia and how to develop awareness of the issue, by BBC News Action.
Practising empathy
6 min readWhy showing empathy is not as easy as it may sound?
Sandeep Dutta interviews Oana Rengle for Research World
A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software