Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Stay tuned for another 12 months of valuable and engaging content from our contributors and us
The power of now
5 min readBehavioural Tech-heads: What technology needs to learn from behavioural science
The paradox of insights tech
5 min readInsights tech is essential, but it’s not the point.
Discover the importance of embracing AI in a rapidly evolving industry and the benefits of incorporating colour theory from the beginning of your product development process.
The Data Analytics sector continues to propel the insights industry in Europe.
In today's world, businesses worldwide are recognizing the importance of adopting sustainable practices for the planet and their benefit.
Unlocking innovation
5 min read3 Steps toward insights democratisation
Join PepsiCo, Lucy, and Zappi in this follow up to the first in the series: “PepsiCo’s Quest to Democratize Knowledge.”
Consumer behaviour in the era of AI
2 min readIn this episode, we delve into the pressing challenges businesses face in attracting new customers in the post-COVID world.
Discover the latest companies who have chosen to join the ESOMAR community as Corporate Members.
Can market research help the world embrace a post-growth economy by understanding consumer lives, needs, and diverse economic models while fostering stakeholder engagement?
Digital design re-thinking
7 min readIncreasing brand health and wealth in Indonesia
The c-word
4 min readIs your brand guilty of community-washing?
In today’s interconnected world, collaboration knows no borders. Discover how global partnerships are revolutionizing market research and empowering insights professionals to uncover hidden gems and drive impactful innovation.
Crispin interviews Dr. Parves Khan, CEO at ESOMAR
The timeless five tests of the obvious
5 min readAs valid today as they were in 1916
The Evolution of Insights in CPG
16 min readVinay and Crispin Beale present a deep discussion on the expanding impact of insights on the relationship between consumers, products, and brands and how technology advancements are elevating the role of market research.
Highlights of the IIEX conference in Austin, Texas
How are research methods evolving?
5 min readThis excerpt is from ESOMAR’s Global Market Research 2024, a key report providing an overview of the global insights industry and market research sector.
Insights against chaos
7 min readthe Beirut explosion