Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Read the series of articles written by incredible women for International Women's Week!
November 2021 COVID-19 forecast & commentary
24 min readThis analysis examines why the US prolonged the Pandemic and the implications for the future
Let’s bring play back to research
7 min readResearch used to be playful.
8 lessons learned from the pandemic in the Market Research, Data and Insights Industry.
ESOMAR’s collaborator Jackie Rousseau-Anderson interviews Pål Malmros, partner at Verdane about what elements make the insights industry interesting for investors.
Co-branding
6 min readHow to combat potential pitfalls using behavioural research
Insight moments and mindsets
8 min readWalid Benchama discusses the importance of being moment-of-truth oriented in our quest to understand behaviours, evolving stakeholders' mindsets, advancing insights and how brands are understanding consumers.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
In part 2, we will explain why “greenwashing” is a problem and – most importantly – if and how we can solve it.
The sunset of Significance Testing
9 min readUsing Effect Size statistics to inform business decisions
We are always right!
Top tips
6 min readReviewing the top tips of 2022 ( Part 1)
Conscientious costs
4 min readDo people shop ethically when times are hard?
Understanding consumers' emotional connections with a product or brand is increasingly critical
Inspecting the Insights Industry
10 min readSimon Chadwick explains how market research and insights are evolving across a series of dimensions and how the importance of insights continues to grow.
Synthetic data is starting to gather momentum in the insight industry. Creating and using synthetic data isn’t just a response to the increasing scarcity of real-world data. It is, in fact, a strategic tool designed to bridge significant data gaps.
A focus in market research studies is sometimes on understanding customer or prospect optimal communications channels for hearing about a new, or existing, product or service.
Research that makes a difference
5 min readHow to reduce the spread of COVID-19 within primary and secondary schools.
The importance of in-person networking
10 min readThe importance of face-to-face networking and research.