Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Winners
9 min readAs 2022 gets started, the second edition of the Insight250 awards will soon enter the judging stage.
Insights into Africa and the Middle East
4 min readShy recovery after strong pandemic impact
The state of the consumer in 2022
2 min readThe context for insights and analytics in harnessing the power of artificial intelligence in 2022
Omicron
5 min readWe need about 50,000 Omicron cases + 21 days of tracking to draw conclusions.
Don’t be tempted by shiny objects
6 min readThere are risks and there are rewards when you invest in market research technology. Here are a few ways to choose the solution that will have the biggest impact on your business.
When will we start to give a damn?
5 min readHaving attended a number of conferences over the past couple of weeks, I have been amazed not only at how ChatGPT has dominated almost all conversations and presentations, but also at the almost total absence of any cautionary note regarding its usage!
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Insight moments and mindsets
8 min readWalid Benchama discusses the importance of being moment-of-truth oriented in our quest to understand behaviours, evolving stakeholders' mindsets, advancing insights and how brands are understanding consumers.
Big data analytics: Role of automation
9 min readThanks to automation, data analytics has also become more accessible and cost-effective thanks to automation.
Climate Asia: World's largest study on people's climate change experiences
"A few clients mentioned their successful large-scale tests enabling them to produce far more sophisticated market segmentation analyses. "
Mobile behavioural data is critical in the quest for human understanding - and for businesses seeking to stay ahead of the competition and remain relevant.
Top tips
6 min readReviewing the top tips of 2022 ( Part 1)
COVID-19 December 2021 forecast for the USA
13 min readI’d like to say the pandemic ends with humanity learning a valuable lesson in the power to take care of one another.
The three key pillars of sustainability
8 min readThe important work that PepsiCo is doing around sustainability
But concerns exist.
Let’s bring play back to research
7 min readResearch used to be playful.
A focus in market research studies is sometimes on understanding customer or prospect optimal communications channels for hearing about a new, or existing, product or service.
Neuroscience in MRX
6 min readShiny objects vs. insight breakthroughs.
Co-branding
6 min readHow to combat potential pitfalls using behavioural research