Recent Articles

Within an online environment, participants are extended the freedom to share ideas and sentiments that they otherwise might not feel comfortable sharing

Every person has the ability to build more connected, understanding, and empathetic workplaces that are inclusive and support positive experiences for all.

More than three decades ago, I started working in the market research industry, in the most exciting times of the industry, as the ‘pen & paper’ data collection started to be replaced by more advanced techniques like CATI and CAPI.

Driving sustainability and innovations in the APAC market

The Data Analytics sector continues to propel the insights industry in Europe.

A playbook for innovation leaders in the CPG/FMCG industry

We explore the future of surveys in research and the role of AI with Florian Myter, the co-founder of Weavely.

What will consumers do as prices continue to rise?

Discover in this session how Mondelez's SnackFutures team uses the startup mindset and model for creating and launching new brands which are kind to the planet and deliciously fun.

Understanding consumers' emotional connections with a product or brand is increasingly critical

How academic institutions can integrate advanced market research tools

The importance of market context, categorisation, and the “Lattice of Research”

Seven “dummy” projects to describe the pricing mechanism within the Market Research Industry.

This two part article reviews four waves of evolution in brand building theories and the interrelated changes in brand health measurement methodologies.

How can AI support insights professionals in bringing insights to life and building compelling narratives?

How to exploit external data sources for consumer understanding

In today's world, businesses worldwide are recognizing the importance of adopting sustainable practices for the planet and their benefit.

Read the series of articles written by incredible women for International Women's Week!

Using Effect Size statistics to inform business decisions

Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 1