Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
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7 min readBehavioural Tech-heads: What technology needs to learn from behavioural science
Part one: Leveraging the Direct Customer Relationship Flywheel
There are now many thousands of statistical tools, and new methods are being developed at an increasingly rapid pace
A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software
The true cost of the “data rush”
6 min readThis article appeared, in full, in ESOMAR’s Global Market Research 2022 report
Pivot to minimalism....?
How to achieve best-in-class insights
5 min readDownload quantilope’s full guide to learn more
Climate crisis
7 min readUsing data and insight to tackle problems for the planet
According to Rare Disease Day, rare genetic diseases currently affect about 5.9 percent of the world's population.
The impact of colour
8 min readWim Hamaekers, who is the founder of One Inch Whale, serves as the Managing Director of Thin Slicing and is the Belgium Representative for ESOMAR.
Brand Ethics in pandemic times
6 min readStep 1 – The Brand DNA: history, vision and mission to build upon
Policymakers should give greater consideration to long-term outcomes of nudges
Learn more about Highlight’s agile product testing platform and reach out to their team for a demo of their tech-enabled product.
Apple App Store has become one of the most wanted mobile marketplaces among the world's developers
Read the series of articles written by incredible women for International Women's Week!
The feedback on reporting
< 1 min readEnjoy the latest edition of the Shobservatory Research Chronicles.
Don’t be tempted by shiny objects
6 min readThere are risks and there are rewards when you invest in market research technology. Here are a few ways to choose the solution that will have the biggest impact on your business.