Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

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17 November 2022

Taking product development to the next level

30 May 2022
in General

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

13 December 2021

The first and most intriguing question we can ask about post-COVID is whether we are already there or not.

10 July

AI was once the least exciting subject area in tech. We wanted cyborg pets and robot manservants. What we had was reliable data transfers and more targeted email marketing.

9 February

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software

27 March

The metaverse

16 May 2022
in General

How has the pandemic reshaped the industry requiring us to reformulate its value points

23 November 2021

Jan Gooding,President of the Market Research Society, Executive Committee Member of Women in Advertising London and a Fellow of the Marketing Society

19 June
in General

Jackie Rousseau-Anderson and Pat Pellegrini discuss the latest industry trends and growth opportunities in data analytics and consumer insights, highlighting Vividata's leadership in cross-media measurement and high-quality research.

26 April

A focus in market research studies is sometimes on understanding customer or prospect optimal communications channels for hearing about a new, or existing, product or service.

We got there!

6 min read
12 October 2022
in Opinions

Now how do we stay there?

23 March

Ultimately, it is truly about our relationship to work, and the kind of company one wants to join, build or lead.


5 min read
15 December 2021

The future of insights

1 February

a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.

6 March
in General

This article appeared, in full, in ESOMAR’s Global Market Research 2022 report

Advertorial Series
1 April 2022
in General

Driving sustainability and innovations in the APAC market

1 December 2021
in General

Change your organisation’s instead

9 May

Walid Benchama discusses the importance of being moment-of-truth oriented in our quest to understand behaviours, evolving stakeholders' mindsets, advancing insights and how brands are understanding consumers.

17 May

Unveiling the power of domestic clients: witness the remarkable pandemic recovery driven by domestic demand as clients shape success and budgets while exploring regional variations and shifting trends in major sectors of the market research landscape.

23 November 2022
in General

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

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