Recent Articles

Every person has the ability to build more connected, understanding, and empathetic workplaces that are inclusive and support positive experiences for all.

Driving sustainability and innovations in the APAC market

More than three decades ago, I started working in the market research industry, in the most exciting times of the industry, as the ‘pen & paper’ data collection started to be replaced by more advanced techniques like CATI and CAPI.

We explore the future of surveys in research and the role of AI with Florian Myter, the co-founder of Weavely.

Consumer shopping habits are changing. Devora partnered with Snapchat to explore how augmented reality (AR) can promote sustainability.

Discover in this session how Mondelez's SnackFutures team uses the startup mindset and model for creating and launching new brands which are kind to the planet and deliciously fun.

What will consumers do as prices continue to rise?

A playbook for innovation leaders in the CPG/FMCG industry

The Data Analytics sector continues to propel the insights industry in Europe.

Understanding consumers' emotional connections with a product or brand is increasingly critical

The importance of market context, categorisation, and the “Lattice of Research”

How academic institutions can integrate advanced market research tools

Seven “dummy” projects to describe the pricing mechanism within the Market Research Industry.

This two part article reviews four waves of evolution in brand building theories and the interrelated changes in brand health measurement methodologies.

How to exploit external data sources for consumer understanding

Using Effect Size statistics to inform business decisions

Read the series of articles written by incredible women for International Women's Week!

How can AI support insights professionals in bringing insights to life and building compelling narratives?

Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 1

How diversity is driving value in market research and beyond.