Recent Articles

In a world where consumers say that they wouldn’t care if 74% of the brands they use disappear and feel that less than 27% of brands improve their lives and well-being, the need to bond more closely with consumers is becoming more urgent.

Organizations need to move faster, be more insightful, and consider real-time information along with supporting material spread across traditional data silos.

Simon Chadwick explains how market research and insights are evolving across a series of dimensions and how the importance of insights continues to grow.

Market researchers may not be technologists, but their ability to implement technology is now career-defining, writes Infotools’ John Bird

Solving this problem will not only advance insights, but provide foresight into the future of how we evolve our research practices.

There is a prevailing narrative that most innovation fails: the figure that is often quoted is that 95% fail. But is it true?

The expanded use of insights by governments in reaching data-driven solutions to mitigate pressing challenges.

If we don’t do something, we will not have any respondents left. Exploring the causes of lower survey quality and the main solutions to overcome the problem from the perspectives of market research and insights industry stakeholders.

Unser Brand Love 2022 Report zeigt 2022 erneut, welche Marken die Herzen der Verbraucher im Sturm erobern.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

In the face of enduring economic, social, and political disruptions that have long impacted these two regions, ESOMAR’s Global Market Research 2023 reveals a noteworthy recovery in 2022 for both the Middle East and Africa.

The sudden removal of human contact as we once knew it has thrown up barriers to doing meaningful, focused interaction.

How to combat potential pitfalls using behavioural research

In Part Two, we looked at how this is changing the way in which insight operates within the strategy, marketing and insight disciplines, introducing the seven ‘Power Skills’. In this final instalment, we put the spotlight on each of these skills.

The insights industry is evolving with AI and ethical challenges, focusing on trust, data quality, and the importance of human insights.

This excerpt is from ESOMAR’s Global Market Research 2024, a key report providing an overview of the global insights industry and market research sector.

Challenges for insight generation come from within

My hope for our research community is that we will unlock new insights and analytics to make the world a safer and healthier place for us all.

Understanding consumers' emotional connections with a product or brand is increasingly critical

Discover some of the companies that have chosen to be a part of the ESOMAR community as corporate members.