Recent Articles

How diversity is driving value in market research and beyond.

How academic institutions can integrate advanced market research tools

Using Effect Size statistics to inform business decisions

In this TikTok video presentation, understand why you should care about the platform as well as how to gather, analyse and report the data

Step 2 – The company location from the point of view of consumers and employees

The human element of connection and service has been a key point of differentiation after the pandemic.

Turbulence in European insights during the pandemic, tempered by the tech-enabled industry

The right way to innovate

How to exploit external data sources for consumer understanding

Two leaders in the market research space with a strong technology focus

Leveraging AI for Quantitative Research and Maximizing Researcher Efficiency

Simon Chadwick explains how market research and insights are evolving across a series of dimensions and how the importance of insights continues to grow.

Highlights from the ESOMAR Congress 2022 in Toronto

Did the pandemic really bring us closer together?

We explore the future of surveys in research and the role of AI with Florian Myter, the co-founder of Weavely.

Seven “dummy” projects to describe the pricing mechanism within the Market Research Industry.

As market research evolves, fully permissioned first-party data will become crucial in 2025. Three significant shifts are changing how businesses engage with consumers, making this data indispensable.

The growing approach of gamification and how brands are using these tactics to attract, engage and motivate consumers

Using augmented reality to delve into consumer insights

Learn about how Nestle uncovered pre-market feedback for an ad campaign.