Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
How balancing hard and soft skills through these paradigm shifts is critical to the efficacy and credibility of insights.
Congress 2023 AI Arcade Stage
< 1 min readFreely available videos from the Congerss 2023 in Amsterdam
Discover how AI and machine learning are revolutionising market research, enabling deeper insights, predictive analytics, and personalised strategies to drive business success.
Here are a few highlights the Remesh content team uncovered.
Response biases that cause differences between reported and actual values can be reduced by various measures. However, these are associated with advantages and disadvantages.
2025 Trends
8 min readMarket and opinion research provides a snapshot of current conditions. In today's VUCA world—volatile, uncertain, complex, and ambiguous—decision-makers need data that informs both the present and the future.
The differences and similarities between these worlds, and how the relationship between the two is evolving to drive innovation and elevate the industry.
The importance of customer service
8 min readThe growing importance of customer service and how it is evolving as consumers become increasingly savvy and markets become increasingly complex.
A journey for many lifetimes
< 1 min readDan Foreman meets Irena Hempel about being a refugee from the war in Bosnia. She escaped with her mother and eventually made her way to Germany, fleeing bullets, fires, and crossing rivers, quite a story.
Downshifting lifestyles
6 min readWhat does this mean for brands?
The future of market research
6 min readFrom researcher to business partner: A new mindset for market researchers to elevate their value proposition
(and it’s all down to the P-word)
a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.
The evolution of work
7 min readLearn about the past, present, and future of the U.S. workplace through the Connecting Generations article series!
The state of women in the #MRX workplace
6 min readTogether we can make a positive impact in 2022. Here’s to the future of women!
The realm of social listening and using it to extract digital intelligence to guide decisions and craft strategy.
A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software
The shift towards a post-growth economy challenges businesses to prioritise societal contributions over profit accumulation. Are we close to seeing its fruition?
"A few clients mentioned their successful large-scale tests enabling them to produce far more sophisticated market segmentation analyses. "
Market research vs. UX research
11 min readWhy we need integration