Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

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7 June 2022

How balancing hard and soft skills through these paradigm shifts is critical to the efficacy and credibility of insights.


5 January 2024
in General

Freely available videos from the Congerss 2023 in Amsterdam


17 October 2024

Discover how AI and machine learning are revolutionising market research, enabling deeper insights, predictive analytics, and personalised strategies to drive business success.


6 June 2022

Here are a few highlights the Remesh content team uncovered.


23 May 2022

Response biases that cause differences between reported and actual values can be reduced by various measures. However, these are associated with advantages and disadvantages.


2025 Trends

8 min read
5 December 2024

Market and opinion research provides a snapshot of current conditions. In today's VUCA world—volatile, uncertain, complex, and ambiguous—decision-makers need data that informs both the present and the future.


31 May 2022

The differences and similarities between these worlds, and how the relationship between the two is evolving to drive innovation and elevate the industry.


12 April 2022
in General

The growing importance of customer service and how it is evolving as consumers become increasingly savvy and markets become increasingly complex.


20 June 2022
in Opinions

Dan Foreman meets Irena Hempel about being a refugee from the war in Bosnia. She escaped with her mother and eventually made her way to Germany, fleeing bullets, fires, and crossing rivers, quite a story.


10 March 2022

What does this mean for brands?


20 October 2022

From researcher to business partner: A new mindset for market researchers to elevate their value proposition


21 April 2022

(and it’s all down to the P-word)


25 January 2023

a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.


17 March 2022

Learn about the past, present, and future of the U.S. workplace through the Connecting Generations article series!


8 March 2022

Together we can make a positive impact in 2022. Here’s to the future of women!


8 February 2022

The realm of social listening and using it to extract digital intelligence to guide decisions and craft strategy.


2 February 2023

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software


16 August 2023

The shift towards a post-growth economy challenges businesses to prioritise societal contributions over profit accumulation. Are we close to seeing its fruition?


21 November 2023

"A few clients mentioned their successful large-scale tests enabling them to produce far more sophisticated market segmentation analyses. "


30 March 2022

Why we need integration

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