Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Disconnection in the workplace
8 min readA record-breaking 4.5 million workers quit their job in November 2021, while a total of 43+ million workers quit their jobs across all of 2021.
The realm of social listening and using it to extract digital intelligence to guide decisions and craft strategy.
Response biases that cause differences between reported and actual values can be reduced by various measures. However, these are associated with advantages and disadvantages.
Experience improvement
6 min readHow to wield market research methodology and technology to grow and convert customers
Market research vs. UX research
11 min readWhy we need integration
The future of market research
6 min readFrom researcher to business partner: A new mindset for market researchers to elevate their value proposition
AI turns qualitative data into numerical representations you can compute with, quantify, and confidently extract patterns from.
Innovation in inflationary times Part 1
6 min readA playbook for innovation leaders in the CPG/FMCG industry
The differences and similarities between these worlds, and how the relationship between the two is evolving to drive innovation and elevate the industry.
The importance of customer service
8 min readThe growing importance of customer service and how it is evolving as consumers become increasingly savvy and markets become increasingly complex.
Behaviour change models
6 min readBehavioural science in quantitative research Part 1
The evolution of work
7 min readLearn about the past, present, and future of the U.S. workplace through the Connecting Generations article series!
Digital design re-thinking
7 min readIncreasing brand health and wealth in Indonesia
Unpacking human centricity
5 min readTech is essential, but it’s not the point
How balancing hard and soft skills through these paradigm shifts is critical to the efficacy and credibility of insights.
Gen Z blah, blah, blah
5 min readOh good. Another article espousing the secrets of persuading young consumers.
Insights technology
5 min readThe importance of innovation and leadership in insights technology
Designing Research to Enhance Participation
16 min readCrispin sits down with Lisa Wilding-Brown, CEO of Innovate MR to discuss the strategies and tactics to deliver more engaging, effective research to understand consumer, markets and competitors.
The paradox of insights tech
5 min readInsights tech is essential, but it’s not the point.
How market research can help to give a voice to underserved populations and provide insights that will champion sustainable initiatives in a wide range of countries and situations.