Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

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Advertorial Popular
21 February 2022
in General

Kim Smouter finds out about the supply ecosystem in market research


21 April 2022

(and it’s all down to the P-word)


23 May 2022

Response biases that cause differences between reported and actual values can be reduced by various measures. However, these are associated with advantages and disadvantages.


20 October 2022

From researcher to business partner: A new mindset for market researchers to elevate their value proposition


30 March 2022

Why we need integration


12 April 2022
in General

The growing importance of customer service and how it is evolving as consumers become increasingly savvy and markets become increasingly complex.


8 February 2022

The realm of social listening and using it to extract digital intelligence to guide decisions and craft strategy.


31 May 2022

The differences and similarities between these worlds, and how the relationship between the two is evolving to drive innovation and elevate the industry.


17 March 2022

Learn about the past, present, and future of the U.S. workplace through the Connecting Generations article series!


7 June 2022

How balancing hard and soft skills through these paradigm shifts is critical to the efficacy and credibility of insights.


7 September 2022

Behavioural science in quantitative research Part 1


Advertorial Series
1 April 2022
in General

AI turns qualitative data into numerical representations you can compute with, quantify, and confidently extract patterns from.


19 May 2022

A playbook for innovation leaders in the CPG/FMCG industry


15 March 2022

The importance of innovation and leadership in insights technology


8 June 2023

Oh good. Another article espousing the secrets of persuading young consumers.


Advertorial Popular
4 July 2022

Tech is essential, but it’s not the point


21 June 2022

The growing importance of both community and collaboration in the research space and the professional world overall.


5 July 2023

Getting diversity and inclusion right in advertising matters more than you think. Our research shows 52% of all consumers "trust a brand more if their ads reflect my culture." For brands, demonstrating inclusion and diversity in advertising is imperative.


10 May 2022

An assessment of how research strategies and tactics are evolving as markets become more complex and consumers become savvier.


19 October 2022

Increasing brand health and wealth in Indonesia

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