Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

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27 July
in General

The benefits, challenges, and opportunities social media provides as it continues to evolve in our society.


19 October

Increasing brand health and wealth in Indonesia


27 June
in General

How market research can help to give a voice to underserved populations and provide insights that will champion sustainable initiatives in a wide range of countries and situations.


10 February

We remain in this bimodal pandemic


25 May

A discussion with Danone Waters & Aquadrinks, Colgate-Palmolive, Mondelēz and buzzback reveals what makes consumers happy and how brands can meet their needs.


2 February
in General

The industry-leading blog is refreshed to celebrate the ESOMAR 75th Anniversary


2 March

It’s not just a buzzword. AI tools accelerate market research and transform online survey methodologies into forward-thinking insights.


3 August

Crispin sits down with Lisa Wilding-Brown, CEO of Innovate MR to discuss the strategies and tactics to deliver more engaging, effective research to understand consumer, markets and competitors.


23 February
in General

In this TikTok video presentation, understand why you should care about the platform as well as how to gather, analyse and report the data


20 April
in General

Do you always have to generate primary data to arrive at Qual insights?


Advertorial Popular
13 January

Solving this problem will not only advance insights, but provide foresight into the future of how we evolve our research practices.


25 March
in General

Why showing empathy is not as easy as it may sound?


What if

7 min read
22 August
in Opinions

Editorial on the ESOMAR Congress 2022


17 May

The ever-expanding role of data science in driving decisions and shaping strategies within organisations


15 March

The importance of innovation and leadership in insights technology


12 April
in General

The growing importance of customer service and how it is evolving as consumers become increasingly savvy and markets become increasingly complex.


25 April
in General

How to solve the excessive complexity of the Insights profession?


7 September

Behavioural science in quantitative research Part 1


The power of now

5 min read
23 March

Behavioural Tech-heads: What technology needs to learn from behavioural science

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