Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

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25 October 2021

Discover insights on insights

27 April 2022
in General

Do people shop ethically when times are hard?

4 November 2022

The expanding dimension of behavioural science and big data, and how artificial intelligence is helping to extract the value of both

3 August 2022
in General

Global Lingo, a leading provider of specialist language services, has been announced as ESOMAR’s Official Translation Partner for the ESOMAR Congress 2022.

Advertorial Series
4 November 2021

Learn about how Nestle uncovered pre-market feedback for an ad campaign.

22 June 2022

How to be a respondent-centric researcher?

20 September 2022

The importance of market context, categorisation, and the “Lattice of Research”

1 February 2022

This edition features an expert in market research and advanced analytics.

8 December 2021
in General

ESOMAR’s collaborator Jackie Rousseau-Anderson interviews Pål Malmros, partner at Verdane about what elements make the insights industry interesting for investors.

14 February 2022
in General

8 lessons learned from the pandemic in the Market Research, Data and Insights Industry.

21 March 2022
in General

Shy recovery after strong pandemic impact


9 min read
25 January 2022

As 2022 gets started, the second edition of the Insight250 awards will soon enter the judging stage.

16 June 2022

Did the pandemic really bring us closer together?

12 November 2021

Facebook’s new parent company name and logo, Meta

5 September 2022

Consumer response to the rising cost-of-living crisis in the Gulf countries

12 September 2022

How community can alleviate the cost-of-living crisis

11 November 2021

This analysis examines why the US prolonged the Pandemic and the implications for the future

13 December 2022

Today, many organisations are demanding more from insights and expecting them to evolve into foresight that can drive predictions and help the company adopt a future-focused approach.

14 November 2022

How to target consumers this Black Friday during record levels of inflation…

18 November 2021

Thanks to automation, data analytics has also become more accessible and cost-effective thanks to automation.

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