Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Lattice of research
12 min readThe importance of market context, categorisation, and the “Lattice of Research”
Electric vehicle marketing
7 min readUnlocking behaviour of electric vehicle owners and opportunities for EV marketers
Brand ethics in pandemic time
6 min readStep 2 – The company location from the point of view of consumers and employees
ESOMAR is once again delighted to present its global compilation and ranking of the largest companies providing market research, data, analytics and reporting services.
Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023
Innovation in inflationary times Part 3
7 min readA playbook for innovation leaders in the CPG/FMCG industry
Flying high in the face of failure
8 min readThe right way to innovate
How to identify opportunities to build competitive advantages and how insights themselves serve as an advantage to propel the success of organisations.
Within an online environment, participants are extended the freedom to share ideas and sentiments that they otherwise might not feel comfortable sharing
Market research for academics
4 min readHow academic institutions can integrate advanced market research tools
Organizations need to move faster, be more insightful, and consider real-time information along with supporting material spread across traditional data silos.
In this two-part article, the authors will lay out a ‘plausible possible future’ for knowledge work, with a framework that provides a view of the potential impact of the widespread adoption of AI on the knowledge worker.
The square peg in the round hole? Part 1
4 min readBusiness intelligence platforms in a market research world
The value of diversity
7 min readHow diversity is driving value in market research and beyond.
An eye-watering nine million adults in the UK are economically inactive. The UK is the only G7 country still with a smaller economy than pre-COVID.
The importance of advanced analytics
8 min readThis edition features an expert in market research and advanced analytics.
GPT-4 equals the performance of the top specialized ABSA (Aspect Based Sentiment Analysis) models that have been developed until this year, while learning from just six examples. GPT-3.5, when fine-tuned, achieves the highest accuracy currently known.
Mars & Market Logic will share how a partnership co-created a smarter, more innovative insights management platform to underpin their journey to Zero Waste Research.
Automotive “Deep Dive”
23 min readHow the insights profession is evolving in the automotive vertical.
The square peg in the round hole? Part 2
5 min readBusiness intelligence platforms in a market research world