Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Discover insights on insights
Conscientious costs
4 min readDo people shop ethically when times are hard?
The expanding dimension of behavioural science and big data, and how artificial intelligence is helping to extract the value of both
Global Lingo, a leading provider of specialist language services, has been announced as ESOMAR’s Official Translation Partner for the ESOMAR Congress 2022.
Learn about how Nestle uncovered pre-market feedback for an ad campaign.
Respondent experience management Part 2
6 min readHow to be a respondent-centric researcher?
Lattice of research
12 min readThe importance of market context, categorisation, and the “Lattice of Research”
The importance of advanced analytics
8 min readThis edition features an expert in market research and advanced analytics.
ESOMAR’s collaborator Jackie Rousseau-Anderson interviews Pål Malmros, partner at Verdane about what elements make the insights industry interesting for investors.
8 lessons learned from the pandemic in the Market Research, Data and Insights Industry.
Insights into Africa and the Middle East
4 min readShy recovery after strong pandemic impact
Winners
9 min readAs 2022 gets started, the second edition of the Insight250 awards will soon enter the judging stage.
Crises and community
4 min readDid the pandemic really bring us closer together?
Facebook’s new parent company name and logo, Meta
The quietly brewing storm
6 min readConsumer response to the rising cost-of-living crisis in the Gulf countries
Small-scale responders
4 min readHow community can alleviate the cost-of-living crisis
November 2021 COVID-19 forecast & commentary
24 min readThis analysis examines why the US prolonged the Pandemic and the implications for the future
The future-focused evolution of foresight
10 min readToday, many organisations are demanding more from insights and expecting them to evolve into foresight that can drive predictions and help the company adopt a future-focused approach.
Targeting consumers this Black Friday
7 min readHow to target consumers this Black Friday during record levels of inflation…
Big data analytics: Role of automation
9 min readThanks to automation, data analytics has also become more accessible and cost-effective thanks to automation.