Recent Articles

A plea for storytelling

Demystifying brand tracking with insights from quantilope’s Guide to Brand Tracking

Devising solutions that have both a global and local impact

Respondents can be divided into two major motivation types: intrinsic and extrinsic, so how do we keep them engaged?

Behavioural science in quantitative research: Part two

New research shows that brands need to focus more than ever on earning people’s trust in how they use data.

The challenges and benefits of data-driven storytelling in today’s business world

AI was once the least exciting subject area in tech. We wanted cyborg pets and robot manservants. What we had was reliable data transfers and more targeted email marketing.

Discover the latest companies who have chosen to join the ESOMAR community as Corporate Members.

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software

Christian Kurz explains how audience insights are driving content development and channel strategies as the industry continues to transform.

The body care and beauty landscape are likely to retain its dominance in the market, with 53% of the market’s overall growth originating from South Africa.

Hope as a useful solution or another hyped piece of technology that will eventually fall by the wayside?

Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 2

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

How to identify opportunities to build competitive advantages and how insights themselves serve as an advantage to propel the success of organisations.

How the power of perception, performance, and people can intersect to drive the success of an organisation.

My hope for our research community is that we will unlock new insights and analytics to make the world a safer and healthier place for us all.

Prioritise, Apply, and Create to where it takes your organisation.

An eye-watering nine million adults in the UK are economically inactive. The UK is the only G7 country still with a smaller economy than pre-COVID.