Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
The expanding dimension of behavioural science and big data, and how artificial intelligence is helping to extract the value of both
Global Lingo, a leading provider of specialist language services, has been announced as ESOMAR’s Official Translation Partner for the ESOMAR Congress 2022.
Learn about how Nestle uncovered pre-market feedback for an ad campaign.
Lattice of research12 min read
The importance of market context, categorisation, and the “Lattice of Research”
The importance of advanced analytics8 min read
This edition features an expert in market research and advanced analytics.
ESOMAR’s collaborator Jackie Rousseau-Anderson interviews Pål Malmros, partner at Verdane about what elements make the insights industry interesting for investors.
8 lessons learned from the pandemic in the Market Research, Data and Insights Industry.
Winners9 min read
As 2022 gets started, the second edition of the Insight250 awards will soon enter the judging stage.
Facebook’s new parent company name and logo, Meta
The quietly brewing storm6 min read
Consumer response to the rising cost-of-living crisis in the Gulf countries
November 2021 COVID-19 forecast & commentary24 min read
This analysis examines why the US prolonged the Pandemic and the implications for the future
The future-focused evolution of foresight10 min read
Today, many organisations are demanding more from insights and expecting them to evolve into foresight that can drive predictions and help the company adopt a future-focused approach.
Targeting consumers this Black Friday7 min read
How to target consumers this Black Friday during record levels of inflation…
Big data analytics: Role of automation9 min read
Thanks to automation, data analytics has also become more accessible and cost-effective thanks to automation.