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Discover insights on insights

Do people shop ethically when times are hard?

The expanding dimension of behavioural science and big data, and how artificial intelligence is helping to extract the value of both

Global Lingo, a leading provider of specialist language services, has been announced as ESOMAR’s Official Translation Partner for the ESOMAR Congress 2022.

Learn about how Nestle uncovered pre-market feedback for an ad campaign.

How to be a respondent-centric researcher?

The importance of market context, categorisation, and the “Lattice of Research”

This edition features an expert in market research and advanced analytics.

ESOMAR’s collaborator Jackie Rousseau-Anderson interviews Pål Malmros, partner at Verdane about what elements make the insights industry interesting for investors.

8 lessons learned from the pandemic in the Market Research, Data and Insights Industry.

Shy recovery after strong pandemic impact

As 2022 gets started, the second edition of the Insight250 awards will soon enter the judging stage.

Did the pandemic really bring us closer together?

Facebook’s new parent company name and logo, Meta

Consumer response to the rising cost-of-living crisis in the Gulf countries

How community can alleviate the cost-of-living crisis

This analysis examines why the US prolonged the Pandemic and the implications for the future

Today, many organisations are demanding more from insights and expecting them to evolve into foresight that can drive predictions and help the company adopt a future-focused approach.

How to target consumers this Black Friday during record levels of inflation…

Thanks to automation, data analytics has also become more accessible and cost-effective thanks to automation.