Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Within an online environment, participants are extended the freedom to share ideas and sentiments that they otherwise might not feel comfortable sharing
This presentation will highlight some examples and case studies where connecting applications and data allow us to supercharge processes.
Do standards and ethics which are so important to us inside our professional lives, extend outside those lives?
The 2022 Insight250 Winners list features innovators and leaders from 46 nations spanning six continents.
The insights industry in Latin America
5 min readA strong recovery in 2021, but was it enough?
Beyond the hype
5 min readInnovation predictions in the era of Machine Learning
How to identify opportunities to build competitive advantages and how insights themselves serve as an advantage to propel the success of organisations.
Market research for academics
4 min readHow academic institutions can integrate advanced market research tools
Mars & Market Logic will share how a partnership co-created a smarter, more innovative insights management platform to underpin their journey to Zero Waste Research.
Part one: Leveraging the Direct Customer Relationship Flywheel
Insights in Asia Pacific
5 min readDifferent reactions to the pandemic
The importance of advanced analytics
8 min readThis edition features an expert in market research and advanced analytics.
Fine Research have delivered 2460 support messages prepared by Latin America healthcare professionals to the Save The Children Humanitarian Response team
Respondent experience management Part 2
6 min readHow to be a respondent-centric researcher?
2022: New normal, or not normal?
6 min readFinn Raben, Director General at ESOMAR muses about what 2022 has in store for insights and analytics professionals.
Global Lingo, a leading provider of specialist language services, has been announced as ESOMAR’s Official Translation Partner for the ESOMAR Congress 2022.
In the first part of this article, we established that we now face a genuinely new paradigm for insight. But just how will the arrival of generative AI change the overall business structure within which insight operates.
Making healthy habits stick after COVID
3 min readSince COVID-19, there’s been a dramatic shift in consumers’ mindsets globally towards healthier lifestyle habits.
Learn about how Nestle uncovered pre-market feedback for an ad campaign.
Automotive “Deep Dive”
23 min readHow the insights profession is evolving in the automotive vertical.