Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

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5 September 2022

Consumer response to the rising cost-of-living crisis in the Gulf countries


5 April 2022
in General

Sage advice from leaders and legends across the market research, consumer insights and data-driven marketing sectors.


17 October 2022

Business intelligence platforms in a market research world


Advertorial Series
18 March 2022

Discover in this session how Mondelez's SnackFutures team uses the startup mindset and model for creating and launching new brands which are kind to the planet and deliciously fun.


29 November 2022

How to identify opportunities to build competitive advantages and how insights themselves serve as an advantage to propel the success of organisations.


1 June 2022

The right way to innovate


2 June 2022

A playbook for innovation leaders in the CPG/FMCG industry


3 January 2022

Unlocking behaviour of electric vehicle owners and opportunities for EV marketers


20 September 2022

The importance of market context, categorisation, and the “Lattice of Research”


19 November 2021

ESOMAR is once again delighted to present its global compilation and ranking of the largest companies providing market research, data, analytics and reporting services.


2 February 2022
in General

Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023


3 November 2021
in General

Step 2 – The company location from the point of view of consumers and employees


Advertorial Series
6 October 2021
in General

Within an online environment, participants are extended the freedom to share ideas and sentiments that they otherwise might not feel comfortable sharing


Advertorial Series
13 May 2022

Organizations need to move faster, be more insightful, and consider real-time information along with supporting material spread across traditional data silos.


25 February 2022
in General

How academic institutions can integrate advanced market research tools


24 October 2022

Business intelligence platforms in a market research world


26 June 2023

An eye-watering nine million adults in the UK are economically inactive. The UK is the only G7 country still with a smaller economy than pre-COVID.


3 August 2023

Happily, a lot has happened in the field of statistics since the Roaring Twenties, when writers such as Dashiell Hammett and Ernest Hemmingway were getting their careers underway.


13 September 2022

How diversity is driving value in market research and beyond.


1 February 2022

This edition features an expert in market research and advanced analytics.

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