Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Is the insights industry too complex?
6 min readHow to solve the excessive complexity of the Insights profession?
The square peg in the round hole? Part 1
4 min readBusiness intelligence platforms in a market research world
The three key pillars of sustainability
8 min readThe important work that PepsiCo is doing around sustainability
Designing Research to Enhance Participation
16 min readCrispin sits down with Lisa Wilding-Brown, CEO of Innovate MR to discuss the strategies and tactics to deliver more engaging, effective research to understand consumer, markets and competitors.
2021 had been an incredible year for investment into the insights and marketing analytics sector – over $9 billion in one single year. Surely the market would have to take a rest in 2022?
Climate Asia: World's largest study on people's climate change experiences
Welcome to the Twatterverse!
5 min readThe death of evidence?
…What now? Pricing insights
9 min readPerspectives on pricing for insights and analytics projects with Lisa Wilding-Brown.
The insights industry is evolving with AI and ethical challenges, focusing on trust, data quality, and the importance of human insights.
The future-focused evolution of foresight
10 min readToday, many organisations are demanding more from insights and expecting them to evolve into foresight that can drive predictions and help the company adopt a future-focused approach.
Econometrics and Marketing Research
5 min readMarketing research draws most of its methodologies from other disciplines, econometrics is only one, but an important one.
Climate Asia: World's largest study on people's climate change experiences
Understanding employee ownership
7 min readTransitioning to employee-owned business models to incent and empower your workforce.
Discover the importance of embracing AI in a rapidly evolving industry and the benefits of incorporating colour theory from the beginning of your product development process.
The importance of cross-media measurement
10 min readJackie Rousseau-Anderson and Pat Pellegrini discuss the latest industry trends and growth opportunities in data analytics and consumer insights, highlighting Vividata's leadership in cross-media measurement and high-quality research.
Insight Climate Collective
5 min readCreating an industry action plan to address climate issues
Stay tuned for another 12 months of valuable and engaging content from our contributors and us
The Evolution of Insights in CPG
16 min readVinay and Crispin Beale present a deep discussion on the expanding impact of insights on the relationship between consumers, products, and brands and how technology advancements are elevating the role of market research.
Winners
9 min readAs 2022 gets started, the second edition of the Insight250 awards will soon enter the judging stage.
The evolving importance of social media
8 min readThe benefits, challenges, and opportunities social media provides as it continues to evolve in our society.