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Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

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ten cornerstones jic moc
23 March 4 min read
by Tony Jarvis, John Grono

Ten Cornerstones: Insights into media currency research worldwide

Popular
Room 101: Marketing Jargon to Bin
26 July 2023 5 min read
by Louise McLaren

Room 101: Marketing jargon to bin

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Nightmares
24 November 2022 5 min read
by Robert Passikoff

What keeps CMOs, Brand Managers up at night

Filtered by: Marketing & Communications Clear
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The timeless five tests of the obvious

5 min read
28 April 2022
in Opinions
by Jack Miles

As valid today as they were in 1916

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