Digital data analytics dominates the research software sector in Europe, but what about the other segments?

With NHS waiting lists near record highs, there is a strong case for encouraging preventive behaviours like improved diet and exercise. However, there are three psychological reasons why engaging the public in such behaviours is extremely challenging.

A $34 Billion Insights Industry. How Europe Stands Resilient Against Inflationary Pressures?

This edition features Richard Colwell, CEO of Red C Research & Marketing, which supports blue-chip brands with insights. He is also ESOMAR’s Country Representative for Ireland and Executive Vice President of the Worldwide Independent Network (WIN).

Knowing your customers is key to growth. Interview a few to create personas that reflect their needs. Use these to refine strategies and products.