Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software
a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.
Insight250 jury
5 min readInternational Jury for the 2023 Insight250 Awards announced
Tech-enabled research is here to stay, will continue to grow and will continue to revolutionise our industry
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software
a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.
Top tips from 2022
6 min readReviewing the top tips of 2022 ( Part 2)
A threat to the industry?
7 min readThe internalisation of the insights function
The social media Behavior Equation
5 min readAnatomy of social for 18-25
a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.
Top tips
6 min readReviewing the top tips of 2022 ( Part 1)
Stay tuned for another 12 months of valuable and engaging content from our contributors and us
Putting customers first
6 min readUsing research to help create a customer-centric organisation
Starting an insights-driven business
9 min readGood research starts with ‘why’ and ends with the right decision
These two regions,continue in their struggle
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Part Three: Understanding habitual and deliberate consumer decision behaviour
This year the application of behavioural science in the UK received a boost from the Financial Conduct Authority (FCA). The regulatory body has been experimenting with behavioural science for a decade to improve outcomes for consumers.
The future-focused evolution of foresight
10 min readToday, many organisations are demanding more from insights and expecting them to evolve into foresight that can drive predictions and help the company adopt a future-focused approach.