Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

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We got there!

6 min read
12 October 2022
in Opinions

Now how do we stay there?


Advertorial Popular
10 March 2023
in General

Download quantilope’s full guide to learn more


27 October 2022

How to reduce the spread of COVID-19 within primary and secondary schools.


17 November 2023

Jairus Lofton discusses how insights are driving customer understanding and menu strategies to build affinity and loyalty in order to maintain McDonald's as a market leader.


6 March 2023
in General

This article appeared, in full, in ESOMAR’s Global Market Research 2022 report


29 November 2023
in General

The post-pandemic recovery is in its fifth gear.


5 June
in General

Vinay and Crispin Beale present a deep discussion on the expanding impact of insights on the relationship between consumers, products, and brands and how technology advancements are elevating the role of market research.


15 November 2022
in General

Insight250 nominations for 2023 now officially open.


21 March

The recent MIE'24 conference had important lessons for the insights industry, illustrating that those who embrace and leverage AI responsibly will gain a competitive edge in shaping the future of the insights industry.


17 November 2022

Taking product development to the next level


12 November 2021

Facebook’s new parent company name and logo, Meta


18 May 2023
in General

There is a greater need to get the right data and insights faster for global brands and researchers alike


20 October 2022
in General

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


8 August 2023

Gustavo Alvarez discusses the role market research plays in the food and nutrition industry across Latin America, how insight innovations are impacting the industry and how brands effectively connect with consumers.


23 February 2023

Supporting the highest levels of global enterprise complexity


14 June 2023
in General

Rosaline Hester discusses how advancements in market research and evolutions in insight technology are impacting consumer understanding, competitive analysis, and customer experience, specifically in the fast-moving consumer goods (FMCG) space.


27 April 2023

How research shaped the work of charity, Medical Aid Films, and led to new content that helps young men in Zambia prepare for more engaged fatherhood.


8 December 2022

Part Two: Choosing among three models for building direct customer relationships


23 November 2022
in General

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


Advertorial Popular
16 June 2023

“Think like a content creator” is a suggestion I keep hearing as we at Alpha-Diver continually look for ways to make our insights more actionable and easier for clients to digest and disseminate within their organizations.

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