Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
The importance of Diversity & Inclusion
11 min readJan Gooding,President of the Market Research Society, Executive Committee Member of Women in Advertising London and a Fellow of the Marketing Society
This three-part article explores how AI will transform the market research and insights industry from the perspectives of its various stakeholders.
TikTok is the future
2 min readIn this TikTok video presentation, understand why you should care about the platform as well as how to gather, analyse and report the data
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Unveiling the power of domestic clients: witness the remarkable pandemic recovery driven by domestic demand as clients shape success and budgets while exploring regional variations and shifting trends in major sectors of the market research landscape.
Putting customers first
6 min readUsing research to help create a customer-centric organisation
Discover insights on insights
2022 Top tips (part 1)
9 min readAs 2021 comes to a close it is an ideal time to review the sage advice from the ‘Insights from the Insight250’ series
AI impact on insights providers
4 min readThis article explores how AI will transform the market research and insights industry from the perspectives of its various stakeholders.
Jairus Lofton discusses how insights are driving customer understanding and menu strategies to build affinity and loyalty in order to maintain McDonald's as a market leader.
Small-scale responders
4 min readHow community can alleviate the cost-of-living crisis
In this edition of Talking Insights, we sit down with Arend Koekkoek, a visionary entrepreneur with a passion for transforming agriculture.
The market research road ahead
9 min readA sit down with Dan Foreman, Chairman, ZappiStore
Global Lingo, a leading provider of specialist language services, has been announced as ESOMAR’s Official Translation Partner for the ESOMAR Congress 2022.
EV sales are slowing, raising uncertainty about their future. We know less about the psychological factors influencing consumer choices, which are crucial for a product's success.
The true cost of the “data rush”
6 min readThis article appeared, in full, in ESOMAR’s Global Market Research 2022 report
Part Two: Choosing among three models for building direct customer relationships
AI: All-Inputs
5 min readWe are the chefs. Data are our ingredients.
Maximising the potential of data
8 min readAn expert perspective on the impact of data on engaging audiences and driving customer and employee experiences
The 2021 Insights industry M&A frenzy
8 min readWhat can we learn from the observed mergers and aquisitions activity?