Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
We got there!
6 min readNow how do we stay there?
How to achieve best-in-class insights
5 min readDownload quantilope’s full guide to learn more
Research that makes a difference
5 min readHow to reduce the spread of COVID-19 within primary and secondary schools.
Jairus Lofton discusses how insights are driving customer understanding and menu strategies to build affinity and loyalty in order to maintain McDonald's as a market leader.
The true cost of the “data rush”
6 min readThis article appeared, in full, in ESOMAR’s Global Market Research 2022 report
The post-pandemic recovery is in its fifth gear.
The Evolution of Insights in CPG
16 min readVinay and Crispin Beale present a deep discussion on the expanding impact of insights on the relationship between consumers, products, and brands and how technology advancements are elevating the role of market research.
It’s time to nominate your heroes!
7 min readInsight250 nominations for 2023 now officially open.
Lessons on how to surf the AI wave
3 min readThe recent MIE'24 conference had important lessons for the insights industry, illustrating that those who embrace and leverage AI responsibly will gain a competitive edge in shaping the future of the insights industry.
We’re more than our senses
6 min readTaking product development to the next level
Facebook’s new parent company name and logo, Meta
There is a greater need to get the right data and insights faster for global brands and researchers alike
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Gustavo Alvarez discusses the role market research plays in the food and nutrition industry across Latin America, how insight innovations are impacting the industry and how brands effectively connect with consumers.
Supporting the highest levels of global enterprise complexity
Rosaline Hester discusses how advancements in market research and evolutions in insight technology are impacting consumer understanding, competitive analysis, and customer experience, specifically in the fast-moving consumer goods (FMCG) space.
How research shaped the work of charity, Medical Aid Films, and led to new content that helps young men in Zambia prepare for more engaged fatherhood.
Part Two: Choosing among three models for building direct customer relationships
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
“Think like a content creator” is a suggestion I keep hearing as we at Alpha-Diver continually look for ways to make our insights more actionable and easier for clients to digest and disseminate within their organizations.