Recent Articles

The industry-leading blog is refreshed to celebrate the ESOMAR 75th Anniversary

During Isabelle's career, she has seen the industry shift from focusing solely on "consumer insights" to exploring "human truths". This reflects a growing understanding that we need to view people as complete human beings, not just as consumers.

While the importance of insights as a central point is becoming increasingly critical to organisations, many leading brands are going one step further.

Learn about how Nestle uncovered pre-market feedback for an ad campaign.

Discover some of the companies that have chosen to be a part of the ESOMAR community as corporate members.

But concerns exist.

Having attended a number of conferences over the past couple of weeks, I have been amazed not only at how ChatGPT has dominated almost all conversations and presentations, but also at the almost total absence of any cautionary note regarding its usage!

Step 2 – The company location from the point of view of consumers and employees

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Using augmented reality to delve into consumer insights

Since COVID-19, there’s been a dramatic shift in consumers’ mindsets globally towards healthier lifestyle habits.

This presentation will highlight some examples and case studies where connecting applications and data allow us to supercharge processes.

This article explores how AI will transform the market research and insights industry from the perspectives of its various stakeholders.

In this episode, we're joined by Nitesh Priyadarshi, Vice President of Consumer Insight at Unilever. Discover Nitesh's 17+ years of experience working across diverse markets and gain valuable insights into leadership, risk-taking, and fostering growth.

A sit down with Dan Foreman, Chairman, ZappiStore

Part Two: Choosing among three models for building direct customer relationships

Today's news is full of the cost-of-living crisis, climate-induced disasters, wars, corrupt politics, and global bad news. These constant negative influences have depleted the world's joy levels.

The fourth annual global award features leaders driving innovation across consumer insights, market research, and data-driven marketing.

If we can make insightful use of receipts for market research, we’ll enhance our future understanding of offline shoppers. Here’s how.

As a woman deeply entrenched in the world of Market Research and Insights, my journey has been one of constant learning, growth, and impactful contributions