Recent Articles

The fourth annual global award features leaders driving innovation across consumer insights, market research, and data-driven marketing.

Jairus Lofton discusses how insights are driving customer understanding and menu strategies to build affinity and loyalty in order to maintain McDonald's as a market leader.

Emotional values are the key to brand loyalty.

Driving sustainability and innovations in the APAC market

Highlights from the ESOMAR Congress 2022 in Toronto

Reviewing the top tips of 2022 ( Part 1)

EV sales are slowing, raising uncertainty about their future. We know less about the psychological factors influencing consumer choices, which are crucial for a product's success.

In this podcast we delve into how AI is transforming the way we plan our travels, creating more personalised and inclusive experiences.

Using research to help create a customer-centric organisation

Discover insights on insights

The fastest-growing insights globally. What are the growth drivers of the Asia Pacific region?

Dan Hall, Vice President of Auto Pacific provides his powerful perspective on the impact and evolution of electric vehicles (EV) on the automotive industry.

Read the series of articles written by incredible women for International Women's Week!

A focus in market research studies is sometimes on understanding customer or prospect optimal communications channels for hearing about a new, or existing, product or service.

In a rapidly changing market, brands can't rely on intuition and outdated benchmarks. Many teams still depend on traditional KPIs and extensive manual analysis for concept testing.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Walid Benchama discusses the importance of being moment-of-truth oriented in our quest to understand behaviours, evolving stakeholders' mindsets, advancing insights and how brands are understanding consumers.

This three-part article explores how AI will transform the market research and insights industry from the perspectives of its various stakeholders.

In the latest episode of ESOMAR's Talking Insights podcast, the ESOMAR Intelligence Unit unveils the Global Insights Overview, providing key insights for market research professionals.