Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
The market research road ahead
9 min readA sit down with Dan Foreman, Chairman, ZappiStore
Gaming to innovate research and insights
27 min readThe growing approach of gamification and how brands are using these tactics to attract, engage and motivate consumers
How AI affects your day to day
2 min readIn this podcast we delve into how AI is transforming the way we plan our travels, creating more personalised and inclusive experiences.
Five symptoms of stagnant brands
6 min read......and four ways to cure them
Innovation in inflationary times Part 2
5 min readA playbook for innovation leaders in the CPG/FMCG industry
Jairus Lofton discusses how insights are driving customer understanding and menu strategies to build affinity and loyalty in order to maintain McDonald's as a market leader.
The human element of connection and service has been a key point of differentiation after the pandemic.
Reaching high confidence of research results through mixed methods
How we can better connect at work
8 min readEvery person has the ability to build more connected, understanding, and empathetic workplaces that are inclusive and support positive experiences for all.
The evolution of electric vehicles
7 min readDan Hall, Vice President of Auto Pacific provides his powerful perspective on the impact and evolution of electric vehicles (EV) on the automotive industry.
Beyond its limits
4 min readThe metaverse
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
What will consumers do as prices continue to rise?
The importance of C-level talent to success
10 min readHow the power of perception, performance, and people can intersect to drive the success of an organisation.
How digital ethnography is critical to understanding the changing world of food and beverage
6 min readDigital ethnography has rapidly become a powerful tool for understanding consumer insights and motivations. For the food and beverage industry, it can deliver more precise, enduring, and actionable insights.
Discussing data quality
10 min readDebrah Harding explains how data collection, use, and applications are evolving across a series of dimensions and how the importance of data is growing.
Top Tips from our Leaders and Innovators
5 min readSage advice from leaders and legends across the market research, consumer insights and data-driven marketing sectors.
Within an online environment, participants are extended the freedom to share ideas and sentiments that they otherwise might not feel comfortable sharing
Lattice of research
12 min readThe importance of market context, categorisation, and the “Lattice of Research”
Researchers value ethics and standards of quality, but to generate the best data possible, we need also to be kind.