Recent Articles

Digital ethnography has rapidly become a powerful tool for understanding consumer insights and motivations. For the food and beverage industry, it can deliver more precise, enduring, and actionable insights.

What will consumers do as prices continue to rise?

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

The human element of connection and service has been a key point of differentiation after the pandemic.

In this podcast we delve into how AI is transforming the way we plan our travels, creating more personalised and inclusive experiences.

Reaching high confidence of research results through mixed methods

Researchers value ethics and standards of quality, but to generate the best data possible, we need also to be kind.

Finn Raben, Director General at ESOMAR muses about what 2022 has in store for insights and analytics professionals.

The importance of market context, categorisation, and the “Lattice of Research”

Using Effect Size statistics to inform business decisions

Debrah Harding explains how data collection, use, and applications are evolving across a series of dimensions and how the importance of data is growing.

The right way to innovate

Jairus Lofton discusses how insights are driving customer understanding and menu strategies to build affinity and loyalty in order to maintain McDonald's as a market leader.

Dan Hall, Vice President of Auto Pacific provides his powerful perspective on the impact and evolution of electric vehicles (EV) on the automotive industry.

Within an online environment, participants are extended the freedom to share ideas and sentiments that they otherwise might not feel comfortable sharing

Highlights from the ESOMAR Congress 2022 in Toronto

The growing approach of gamification and how brands are using these tactics to attract, engage and motivate consumers

This edition takes a deeper dive into data-driven insights' role for the global technology leader Google, from understanding consumer tendencies to market trends.

Sage advice from leaders and legends across the market research, consumer insights and data-driven marketing sectors.

How diversity is driving value in market research and beyond.