Recent Articles

Jairus Lofton discusses how insights are driving customer understanding and menu strategies to build affinity and loyalty in order to maintain McDonald's as a market leader.

Two leaders in the market research space with a strong technology focus

There are risks and there are rewards when you invest in market research technology. Here are a few ways to choose the solution that will have the biggest impact on your business.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

EV sales are slowing, raising uncertainty about their future. We know less about the psychological factors influencing consumer choices, which are crucial for a product's success.

Today's news is full of the cost-of-living crisis, climate-induced disasters, wars, corrupt politics, and global bad news. These constant negative influences have depleted the world's joy levels.

Walid Benchama discusses the importance of being moment-of-truth oriented in our quest to understand behaviours, evolving stakeholders' mindsets, advancing insights and how brands are understanding consumers.

France’s food culture is steeped in tradition; it’s a food culture where change is slow, and beloved rituals, ingredients, and flavours are kept pristinely conserved over the ages.

If we can make insightful use of receipts for market research, we’ll enhance our future understanding of offline shoppers. Here’s how.

This article explores how AI will transform the market research and insights industry from the perspectives of its various stakeholders.

This presentation will highlight some examples and case studies where connecting applications and data allow us to supercharge processes.

The fourth annual global award features leaders driving innovation across consumer insights, market research, and data-driven marketing.

While the importance of insights as a central point is becoming increasingly critical to organisations, many leading brands are going one step further.

The industry-leading blog is refreshed to celebrate the ESOMAR 75th Anniversary

Since COVID-19, there’s been a dramatic shift in consumers’ mindsets globally towards healthier lifestyle habits.

But concerns exist.

Learn about how Nestle uncovered pre-market feedback for an ad campaign.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Part Two: Choosing among three models for building direct customer relationships

This article appeared, in full, in ESOMAR’s Global Market Research 2022 report