Recent Articles

Jairus Lofton discusses how insights are driving customer understanding and menu strategies to build affinity and loyalty in order to maintain McDonald's as a market leader.

This presentation will highlight some examples and case studies where connecting applications and data allow us to supercharge processes.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

JICs, Joint Industry Committees & MOCs, Media Owner Committees

This article explores how AI will transform the market research and insights industry from the perspectives of its various stakeholders.

Since COVID-19, there’s been a dramatic shift in consumers’ mindsets globally towards healthier lifestyle habits.

Using research to help create a customer-centric organisation

Discover insights on insights

Review, projections & implications for Q1 2022

As 2021 comes to a close it is an ideal time to review the sage advice from the ‘Insights from the Insight250’ series

Having attended a number of conferences over the past couple of weeks, I have been amazed not only at how ChatGPT has dominated almost all conversations and presentations, but also at the almost total absence of any cautionary note regarding its usage!

In this TikTok video presentation, understand why you should care about the platform as well as how to gather, analyse and report the data

EV sales are slowing, raising uncertainty about their future. We know less about the psychological factors influencing consumer choices, which are crucial for a product's success.

Unveiling the power of domestic clients: witness the remarkable pandemic recovery driven by domestic demand as clients shape success and budgets while exploring regional variations and shifting trends in major sectors of the market research landscape.

The fourth annual global award features leaders driving innovation across consumer insights, market research, and data-driven marketing.

In this edition of Talking Insights, we sit down with Arend Koekkoek, a visionary entrepreneur with a passion for transforming agriculture.

How community can alleviate the cost-of-living crisis

During Isabelle's career, she has seen the industry shift from focusing solely on "consumer insights" to exploring "human truths". This reflects a growing understanding that we need to view people as complete human beings, not just as consumers.

A sit down with Dan Foreman, Chairman, ZappiStore

This article appeared, in full, in ESOMAR’s Global Market Research 2022 report