Recent Articles

EV sales are slowing, raising uncertainty about their future. We know less about the psychological factors influencing consumer choices, which are crucial for a product's success.

There are risks and there are rewards when you invest in market research technology. Here are a few ways to choose the solution that will have the biggest impact on your business.

Walid Benchama discusses the importance of being moment-of-truth oriented in our quest to understand behaviours, evolving stakeholders' mindsets, advancing insights and how brands are understanding consumers.

JICs, Joint Industry Committees & MOCs, Media Owner Committees

Today's news is full of the cost-of-living crisis, climate-induced disasters, wars, corrupt politics, and global bad news. These constant negative influences have depleted the world's joy levels.

The industry-leading blog is refreshed to celebrate the ESOMAR 75th Anniversary

Ensuring research accuracy is essential. Triangulation combines multiple approaches to enhance the confidence in research findings.

This article explores how AI will transform the market research and insights industry from the perspectives of its various stakeholders.

While the importance of insights as a central point is becoming increasingly critical to organisations, many leading brands are going one step further.

Since COVID-19, there’s been a dramatic shift in consumers’ mindsets globally towards healthier lifestyle habits.

Learn about how Nestle uncovered pre-market feedback for an ad campaign.

This presentation will highlight some examples and case studies where connecting applications and data allow us to supercharge processes.

If we can make insightful use of receipts for market research, we’ll enhance our future understanding of offline shoppers. Here’s how.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

This excerpt is from ESOMAR’s Global Market Research 2024, a key report providing an overview of the global insights industry and market research sector.

But concerns exist.

The fourth annual global award features leaders driving innovation across consumer insights, market research, and data-driven marketing.

Having attended a number of conferences over the past couple of weeks, I have been amazed not only at how ChatGPT has dominated almost all conversations and presentations, but also at the almost total absence of any cautionary note regarding its usage!

This article appeared, in full, in ESOMAR’s Global Market Research 2022 report

Step 2 – The company location from the point of view of consumers and employees