Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Discover in this session how Mondelez's SnackFutures team uses the startup mindset and model for creating and launching new brands which are kind to the planet and deliciously fun.
System 3 and storyhearing
7 min readTell us about your life one year from now.
8 lessons learned from the pandemic in the Market Research, Data and Insights Industry.
Highlights from the ESOMAR Congress 2022 in Toronto
The Choice Factory with Richard Shotton
< 1 min readExplore the fascinating world of behavioural science with Richard Shotton, renowned author of "The Choice Factory" and "The Illusion of Factory."
AI will always trend towards the middle. Cultural intelligence is your unfair advantage. Insight should provoke, not pacify. It should rebel, not regress. That’s how you avoid the Coldplay Effect.
The market research road ahead
9 min readA sit down with Dan Foreman, Chairman, ZappiStore
Discussing data quality
10 min readDebrah Harding explains how data collection, use, and applications are evolving across a series of dimensions and how the importance of data is growing.
Five symptoms of stagnant brands
6 min read......and four ways to cure them
The quietly brewing storm
6 min readConsumer response to the rising cost-of-living crisis in the Gulf countries
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
COVID-19 Omicron retrospective
19 min readMy hope for our research community is that we will unlock new insights and analytics to make the world a safer and healthier place for us all.
The judge's perspective - part 2
9 min readCrispin sits down with several Insights250 judges to get their thoughts and perspectives on a few different topics around the award
Solving this problem will not only advance insights, but provide foresight into the future of how we evolve our research practices.
Part Two: Choosing among three models for building direct customer relationships
Wind energy is a key solution for sustainable energy and reducing carbon emissions. The global wind turbine market is expected to exceed USD 325.6 billion by 2034, driven by technology and supportive policies.
Top Tips from our Leaders and Innovators
5 min readSage advice from leaders and legends across the market research, consumer insights and data-driven marketing sectors.
The human element of connection and service has been a key point of differentiation after the pandemic.
Learn about the importance of humour when it comes to leadership and decision making.
How we can better connect at work
8 min readEvery person has the ability to build more connected, understanding, and empathetic workplaces that are inclusive and support positive experiences for all.