Recent Articles

Finn Raben, Director General at ESOMAR muses about what 2022 has in store for insights and analytics professionals.

The right way to innovate

The growing approach of gamification and how brands are using these tactics to attract, engage and motivate consumers

This edition takes a deeper dive into data-driven insights' role for the global technology leader Google, from understanding consumer tendencies to market trends.

Within an online environment, participants are extended the freedom to share ideas and sentiments that they otherwise might not feel comfortable sharing

Did the pandemic really bring us closer together?

In this podcast we delve into how AI is transforming the way we plan our travels, creating more personalised and inclusive experiences.

A playbook for innovation leaders in the CPG/FMCG industry

Debrah Harding explains how data collection, use, and applications are evolving across a series of dimensions and how the importance of data is growing.

How diversity is driving value in market research and beyond.

Dan Hall, Vice President of Auto Pacific provides his powerful perspective on the impact and evolution of electric vehicles (EV) on the automotive industry.

Highlights from the ESOMAR Congress 2022 in Toronto

Jairus Lofton discusses how insights are driving customer understanding and menu strategies to build affinity and loyalty in order to maintain McDonald's as a market leader.

Sage advice from leaders and legends across the market research, consumer insights and data-driven marketing sectors.

Does your year of birth really hold the key to your buying habits and to how you approach your work? Many marketers are adamant that it does, and the results of their work back it up.

The secret behind brands that grow margins while others cut prices.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Reaching high confidence of research results through mixed methods

Emotional values are the key to brand loyalty.

Using research to help create a customer-centric organisation