Recent Articles

Walid Benchama discusses the importance of being moment-of-truth oriented in our quest to understand behaviours, evolving stakeholders' mindsets, advancing insights and how brands are understanding consumers.

JICs, Joint Industry Committees & MOCs, Media Owner Committees

The industry-leading blog is refreshed to celebrate the ESOMAR 75th Anniversary

This excerpt from ESOMAR’s Global Market Research 2024 offers a comprehensive overview of the global insights and market research sectors.

While the importance of insights as a central point is becoming increasingly critical to organisations, many leading brands are going one step further.

Learn about how Nestle uncovered pre-market feedback for an ad campaign.

This article explores how AI will transform the market research and insights industry from the perspectives of its various stakeholders.

Since COVID-19, there’s been a dramatic shift in consumers’ mindsets globally towards healthier lifestyle habits.

Today's news is full of the cost-of-living crisis, climate-induced disasters, wars, corrupt politics, and global bad news. These constant negative influences have depleted the world's joy levels.

This presentation will highlight some examples and case studies where connecting applications and data allow us to supercharge processes.

But concerns exist.

The insights industry is evolving with AI and ethical challenges, focusing on trust, data quality, and the importance of human insights.

Having attended a number of conferences over the past couple of weeks, I have been amazed not only at how ChatGPT has dominated almost all conversations and presentations, but also at the almost total absence of any cautionary note regarding its usage!

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Step 2 – The company location from the point of view of consumers and employees

This article appeared, in full, in ESOMAR’s Global Market Research 2022 report

Using augmented reality to delve into consumer insights

The fourth annual global award features leaders driving innovation across consumer insights, market research, and data-driven marketing.

If we can make insightful use of receipts for market research, we’ll enhance our future understanding of offline shoppers. Here’s how.

In this edition of Talking Insights, we sit down with Arend Koekkoek, a visionary entrepreneur with a passion for transforming agriculture.