Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Welcome to the Twatterverse!
5 min readThe death of evidence?
Designing Research to Enhance Participation
16 min readCrispin sits down with Lisa Wilding-Brown, CEO of Innovate MR to discuss the strategies and tactics to deliver more engaging, effective research to understand consumer, markets and competitors.
Do standards and ethics which are so important to us inside our professional lives, extend outside those lives?
2021 had been an incredible year for investment into the insights and marketing analytics sector – over $9 billion in one single year. Surely the market would have to take a rest in 2022?
The three key pillars of sustainability
8 min readThe important work that PepsiCo is doing around sustainability
Predictive qual
6 min readHow to turn the art of qual into a science of impact?
The hidden key to happiness
7 min readPractice gratitude - day in day out. Try to trust more and forgive.
Is the insights industry too complex?
6 min readHow to solve the excessive complexity of the Insights profession?
The future-focused evolution of foresight
10 min readToday, many organisations are demanding more from insights and expecting them to evolve into foresight that can drive predictions and help the company adopt a future-focused approach.
Sales and market research
7 min readSales and market research – how do they rub along together, if at all?
Business Model Bravery
7 min readSupporting business model bravery by innovating customer research
The square peg in the round hole? Part 1
4 min readBusiness intelligence platforms in a market research world
Econometrics and Marketing Research
5 min readMarketing research draws most of its methodologies from other disciplines, econometrics is only one, but an important one.
This excerpt from ESOMAR’s Global Market Research 2024 offers a comprehensive overview of the global insights and market research sectors.
Do you know how consumers really feel about your brand, communications or category?
A $34 Billion Insights Industry. How Europe Stands Resilient Against Inflationary Pressures?
Personality psychology
6 min readBehavioural science in quantitative research: Part three
The growing role of data science
10 min readThe ever-expanding role of data science in driving decisions and shaping strategies within organisations
Storytelling through insights
7 min readThe challenges and benefits of data-driven storytelling in today’s business world
The body care and beauty landscape are likely to retain its dominance in the market, with 53% of the market’s overall growth originating from South Africa.