Recent Articles

ChatGPT and Bard will transform our jobs as market researchers: both disruption and opportunity lie ahead.

Perspectives on pricing for insights and analytics projects with Lisa Wilding-Brown.

Is your brand guilty of community-washing?

In this two-part article, the authors will lay out a ‘plausible possible future’ for knowledge work, with a framework that provides a view of the potential impact of the widespread adoption of AI on the knowledge worker.

Ultimately, it is truly about our relationship to work, and the kind of company one wants to join, build or lead.

Christian Kurz explains how audience insights are driving content development and channel strategies as the industry continues to transform.

Do standards and ethics which are so important to us inside our professional lives, extend outside those lives?

Do you know how consumers really feel about your brand, communications or category?

The case for replacing occasions with context in your insights development.

Is your current brand tracking solution not cost or time efficient? Are you finding your brand tracking outcomes aren’t always actionable or relevant?

In the first part of this article, we established that we now face a genuinely new paradigm for insight. But just how will the arrival of generative AI change the overall business structure within which insight operates.

The expanding dimension of behavioural science and big data, and how artificial intelligence is helping to extract the value of both

An essential tonic for startups to disrupt, dominate and lead a market

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software

Respondents can be divided into two major motivation types: intrinsic and extrinsic, so how do we keep them engaged?

Creating an industry action plan to address climate issues

The challenges and benefits of data-driven storytelling in today’s business world

Join PepsiCo, Lucy, and Zappi in this follow up to the first in the series: “PepsiCo’s Quest to Democratize Knowledge.”

Editorial on the ESOMAR Congress 2022

Making outcomes more meaningful, whilst insights become more valuable and valued.