Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Devising solutions that have both a global and local impact
Insight and innovation to help brands drive advancements that focus on sustainability while still delivering for the customer
Do standards and ethics which are so important to us inside our professional lives, extend outside those lives?
Revealed: UK Consumers most-loved brands
4 min readWho are the UK’s most loved brands, and what are the factors that separate well-liked brands, from loved brands?
a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.
Follow this journey into using AI in market research, using an interview platform designed to streamline qualitative studies. It highlights the need for ongoing development and clear communication to optimize AI integration in market research.
Gen Z blah, blah, blah
5 min readOh good. Another article espousing the secrets of persuading young consumers.
Social listening has a long way to go
8 min readDo you always have to generate primary data to arrive at Qual insights?
Ultimately, it is truly about our relationship to work, and the kind of company one wants to join, build or lead.
Delivering the deliverable
6 min readA plea for storytelling
In the first part of this article, we established that we now face a genuinely new paradigm for insight. But just how will the arrival of generative AI change the overall business structure within which insight operates.
Targeting consumers this Black Friday
7 min readHow to target consumers this Black Friday during record levels of inflation…
Predictive qual
6 min readHow to turn the art of qual into a science of impact?
Do you know how consumers really feel about your brand, communications or category?
Kim Smouter finds out about the supply ecosystem in market research
The body care and beauty landscape are likely to retain its dominance in the market, with 53% of the market’s overall growth originating from South Africa.
The hidden key to happiness
7 min readPractice gratitude - day in day out. Try to trust more and forgive.
Is the insights industry too complex?
6 min readHow to solve the excessive complexity of the Insights profession?
Unpacking human centricity
5 min readTech is essential, but it’s not the point
The square peg in the round hole? Part 1
4 min readBusiness intelligence platforms in a market research world