Recent Articles

How to turn the art of qual into a science of impact?

The return, and importance of face-to-face events in bringing people together and of using awards to celebrate our sector.

Ultimately, it is truly about our relationship to work, and the kind of company one wants to join, build or lead.

Sandeep Dutta interviews Oana Rengle for Research World

ChatGPT and Bard will transform our jobs as market researchers: both disruption and opportunity lie ahead.

Why showing empathy is not as easy as it may sound?

Stay tuned for another 12 months of valuable and engaging content from our contributors and us

How to solve the excessive complexity of the Insights profession?

In the first part of this article, we established that we now face a genuinely new paradigm for insight. But just how will the arrival of generative AI change the overall business structure within which insight operates.

The important work that PepsiCo is doing around sustainability

Is your current brand tracking solution not cost or time efficient? Are you finding your brand tracking outcomes aren’t always actionable or relevant?

Increasing brand health and wealth in Indonesia

Insight communities (also known as MROCs) seem to be on a roll, increasingly taking centre stage in many research designs. Find out why.

Perspectives on pricing for insights and analytics projects with Lisa Wilding-Brown.

Behavioural Tech-heads: What technology needs to learn from behavioural science

Do you know how consumers really feel about your brand, communications or category?

Insights experts on 2022 consumer behaviour

Transitioning to employee-owned business models to incent and empower your workforce.

The challenges and benefits of data-driven storytelling in today’s business world

Do standards and ethics which are so important to us inside our professional lives, extend outside those lives?