Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
The future-focused evolution of foresight
10 min readToday, many organisations are demanding more from insights and expecting them to evolve into foresight that can drive predictions and help the company adopt a future-focused approach.
Econometrics and Marketing Research
5 min readMarketing research draws most of its methodologies from other disciplines, econometrics is only one, but an important one.
Is the insights industry too complex?
6 min readHow to solve the excessive complexity of the Insights profession?
The hidden key to happiness
7 min readPractice gratitude - day in day out. Try to trust more and forgive.
Predictive qual
6 min readHow to turn the art of qual into a science of impact?
The growing role of data science
10 min readThe ever-expanding role of data science in driving decisions and shaping strategies within organisations
Personality psychology
6 min readBehavioural science in quantitative research: Part three
The evolving importance of social media
8 min readThe benefits, challenges, and opportunities social media provides as it continues to evolve in our society.
The square peg in the round hole? Part 1
4 min readBusiness intelligence platforms in a market research world
Sales and market research
7 min readSales and market research – how do they rub along together, if at all?
ESOMAR is once again delighted to present its global compilation and ranking of the largest companies providing market research, data, analytics and reporting services.
The return, and importance of face-to-face events in bringing people together and of using awards to celebrate our sector.
Consumer shopping habits are changing. Devora partnered with Snapchat to explore how augmented reality (AR) can promote sustainability.
Sandeep Dutta interviews Oana Rengle for Research World
Storytelling through insights
7 min readThe challenges and benefits of data-driven storytelling in today’s business world
The Insight250 announces an international panel of over 30 judges to help select the 250 leaders and innovators who will be honoured in the 2022 awards.
Do you know how consumers really feel about your brand, communications or category?
Insight communities – hidden depths
9 min readInsight communities (also known as MROCs) seem to be on a roll, increasingly taking centre stage in many research designs. Find out why.
A discussion with Danone Waters & Aquadrinks, Colgate-Palmolive, Mondelēz and buzzback reveals what makes consumers happy and how brands can meet their needs.
…What now? Pricing insights
9 min readPerspectives on pricing for insights and analytics projects with Lisa Wilding-Brown.