Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
AI - bane or boon for market research?
6 min readChatGPT and Bard will transform our jobs as market researchers: both disruption and opportunity lie ahead.
The evolving importance of social media
8 min readThe benefits, challenges, and opportunities social media provides as it continues to evolve in our society.
The hidden key to happiness
7 min readPractice gratitude - day in day out. Try to trust more and forgive.
Sandeep Dutta interviews Oana Rengle for Research World
Predictive qual
6 min readHow to turn the art of qual into a science of impact?
The square peg in the round hole? Part 1
4 min readBusiness intelligence platforms in a market research world
Sales and market research
7 min readSales and market research – how do they rub along together, if at all?
Is the insights industry too complex?
6 min readHow to solve the excessive complexity of the Insights profession?
The three key pillars of sustainability
8 min readThe important work that PepsiCo is doing around sustainability
The return, and importance of face-to-face events in bringing people together and of using awards to celebrate our sector.
Do standards and ethics which are so important to us inside our professional lives, extend outside those lives?
A discussion with Danone Waters & Aquadrinks, Colgate-Palmolive, Mondelēz and buzzback reveals what makes consumers happy and how brands can meet their needs.
Do you know how consumers really feel about your brand, communications or category?
Storytelling through insights
7 min readThe challenges and benefits of data-driven storytelling in today’s business world
The paradox of insights tech
5 min readInsights tech is essential, but it’s not the point.
Insight communities – hidden depths
9 min readInsight communities (also known as MROCs) seem to be on a roll, increasingly taking centre stage in many research designs. Find out why.
The Insight250 announces an international panel of over 30 judges to help select the 250 leaders and innovators who will be honoured in the 2022 awards.
…What now? Pricing insights
9 min readPerspectives on pricing for insights and analytics projects with Lisa Wilding-Brown.
Stay tuned for another 12 months of valuable and engaging content from our contributors and us
Sandeep Dutta interviews Oana Rengle for Research World