Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Targeting consumers this Black Friday
7 min readHow to target consumers this Black Friday during record levels of inflation…
How are research methods evolving?
5 min readThis excerpt is from ESOMAR’s Global Market Research 2024, a key report providing an overview of the global insights industry and market research sector.
Ensuring research accuracy is essential. Triangulation combines multiple approaches to enhance the confidence in research findings.
In the first part of this article, we established that we now face a genuinely new paradigm for insight. But just how will the arrival of generative AI change the overall business structure within which insight operates.
AI - bane or boon for market research?
6 min readChatGPT and Bard will transform our jobs as market researchers: both disruption and opportunity lie ahead.
The Asia Pacific region has emerged to become the fastest-growing insights industry in the world in 2023. But do you wonder which sector and its segments are driving its industry forward? Read on to find out!
Predictive qual
6 min readHow to turn the art of qual into a science of impact?
Do standards and ethics which are so important to us inside our professional lives, extend outside those lives?
Welcome to the Twatterverse!
5 min readThe death of evidence?
The three key pillars of sustainability
8 min readThe important work that PepsiCo is doing around sustainability
The hidden key to happiness
7 min readPractice gratitude - day in day out. Try to trust more and forgive.
The future-focused evolution of foresight
10 min readToday, many organisations are demanding more from insights and expecting them to evolve into foresight that can drive predictions and help the company adopt a future-focused approach.
Is the insights industry too complex?
6 min readHow to solve the excessive complexity of the Insights profession?
2021 had been an incredible year for investment into the insights and marketing analytics sector – over $9 billion in one single year. Surely the market would have to take a rest in 2022?
Designing Research to Enhance Participation
16 min readCrispin sits down with Lisa Wilding-Brown, CEO of Innovate MR to discuss the strategies and tactics to deliver more engaging, effective research to understand consumer, markets and competitors.
Sales and market research
7 min readSales and market research – how do they rub along together, if at all?
In today's world, businesses worldwide are recognizing the importance of adopting sustainable practices for the planet and their benefit.
The square peg in the round hole? Part 1
4 min readBusiness intelligence platforms in a market research world
The body care and beauty landscape are likely to retain its dominance in the market, with 53% of the market’s overall growth originating from South Africa.
Econometrics and Marketing Research
5 min readMarketing research draws most of its methodologies from other disciplines, econometrics is only one, but an important one.