Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
What is synthetic data, how can we use it, and what are the risks?
Why insights professionals should stop blaming consumers for the sustainability say-do gap. Part 1.
5 min readThose pesky consumers. If only they would really do what they say they will – buy the sustainable product, do the recycling, eat a plant-based diet – we would be able to save the planet, right?
Do standards and ethics which are so important to us inside our professional lives, extend outside those lives?
a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.
Insight and innovation to help brands drive advancements that focus on sustainability while still delivering for the customer
Delivering the deliverable
6 min readA plea for storytelling
Revealed: UK Consumers most-loved brands
4 min readWho are the UK’s most loved brands, and what are the factors that separate well-liked brands, from loved brands?
Social listening has a long way to go
8 min readDo you always have to generate primary data to arrive at Qual insights?
Follow this journey into using AI in market research, using an interview platform designed to streamline qualitative studies. It highlights the need for ongoing development and clear communication to optimize AI integration in market research.
Targeting consumers this Black Friday
7 min readHow to target consumers this Black Friday during record levels of inflation…
In the first part of this article, we established that we now face a genuinely new paradigm for insight. But just how will the arrival of generative AI change the overall business structure within which insight operates.
The hidden key to happiness
7 min readPractice gratitude - day in day out. Try to trust more and forgive.
Gen Z blah, blah, blah
5 min readOh good. Another article espousing the secrets of persuading young consumers.
Ultimately, it is truly about our relationship to work, and the kind of company one wants to join, build or lead.
Winners
9 min readAs 2022 gets started, the second edition of the Insight250 awards will soon enter the judging stage.
From faux-gras to faux-mage…how plant-based brands are putting a twist on French food traditions
8 min readFrance’s food culture is steeped in tradition; it’s a food culture where change is slow, and beloved rituals, ingredients, and flavours are kept pristinely conserved over the ages.
Is the insights industry too complex?
6 min readHow to solve the excessive complexity of the Insights profession?
The body care and beauty landscape are likely to retain its dominance in the market, with 53% of the market’s overall growth originating from South Africa.
The insights industry is evolving with AI and ethical challenges, focusing on trust, data quality, and the importance of human insights.
Climate Asia: World's largest study on people's climate change experiences