Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.
A discussion with Danone Waters & Aquadrinks, Colgate-Palmolive, Mondelēz and buzzback reveals what makes consumers happy and how brands can meet their needs.
The return, and importance of face-to-face events in bringing people together and of using awards to celebrate our sector.
Is your current brand tracking solution not cost or time efficient? Are you finding your brand tracking outcomes aren’t always actionable or relevant?
AI - bane or boon for market research?
6 min readChatGPT and Bard will transform our jobs as market researchers: both disruption and opportunity lie ahead.
In the first part of this article, we established that we now face a genuinely new paradigm for insight. But just how will the arrival of generative AI change the overall business structure within which insight operates.
Most insights teams will know that brand health trackers can be rigid, non-actionable, and inefficient. But brands now have the opportunity to gather brand health tracking insights in a new way to move quicker, smarter, and more strategically.
Is the insights industry too complex?
6 min readHow to solve the excessive complexity of the Insights profession?
Sandeep Dutta interviews Oana Rengle for Research World
Practising empathy
6 min readWhy showing empathy is not as easy as it may sound?
Traditional marketing analyzes past consumer behavior, but this relies on self-reported data. Consumer Neuroscience advances this by studying unconscious brain reactions to marketing, allowing us to bypass biases and gain a competitive edge.
Stay tuned for another 12 months of valuable and engaging content from our contributors and us
The three key pillars of sustainability
8 min readThe important work that PepsiCo is doing around sustainability
The post-pandemic recovery is in its fifth gear.
Insight communities – hidden depths
9 min readInsight communities (also known as MROCs) seem to be on a roll, increasingly taking centre stage in many research designs. Find out why.
…What now? Pricing insights
9 min readPerspectives on pricing for insights and analytics projects with Lisa Wilding-Brown.
Storytelling through insights
7 min readThe challenges and benefits of data-driven storytelling in today’s business world
Do you know how consumers really feel about your brand, communications or category?
Digital design re-thinking
7 min readIncreasing brand health and wealth in Indonesia
Understanding employee ownership
7 min readTransitioning to employee-owned business models to incent and empower your workforce.