Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
In the first part of this article, we established that we now face a genuinely new paradigm for insight. But just how will the arrival of generative AI change the overall business structure within which insight operates.
a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.
The square peg in the round hole? Part 1
4 min readBusiness intelligence platforms in a market research world
Is your current brand tracking solution not cost or time efficient? Are you finding your brand tracking outcomes aren’t always actionable or relevant?
Predictive qual
6 min readHow to turn the art of qual into a science of impact?
AI - bane or boon for market research?
6 min readChatGPT and Bard will transform our jobs as market researchers: both disruption and opportunity lie ahead.
The paradox of insights tech
5 min readInsights tech is essential, but it’s not the point.
Ad-hoc market research involves customized, one-time studies with specific objectives and personalized methodologies. We evaluated ChatGPT's performance in this type of research.
A discussion with Danone Waters & Aquadrinks, Colgate-Palmolive, Mondelēz and buzzback reveals what makes consumers happy and how brands can meet their needs.
Is the insights industry too complex?
6 min readHow to solve the excessive complexity of the Insights profession?
The return, and importance of face-to-face events in bringing people together and of using awards to celebrate our sector.
The three key pillars of sustainability
8 min readThe important work that PepsiCo is doing around sustainability
Sandeep Dutta interviews Oana Rengle for Research World
Do you know how consumers really feel about your brand, communications or category?
Stay tuned for another 12 months of valuable and engaging content from our contributors and us
Practising empathy
6 min readWhy showing empathy is not as easy as it may sound?
Insight communities – hidden depths
9 min readInsight communities (also known as MROCs) seem to be on a roll, increasingly taking centre stage in many research designs. Find out why.
Storytelling through insights
7 min readThe challenges and benefits of data-driven storytelling in today’s business world
Do standards and ethics which are so important to us inside our professional lives, extend outside those lives?
…What now? Pricing insights
9 min readPerspectives on pricing for insights and analytics projects with Lisa Wilding-Brown.