Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Predictive qual
6 min readHow to turn the art of qual into a science of impact?
The three key pillars of sustainability
8 min readThe important work that PepsiCo is doing around sustainability
2021 had been an incredible year for investment into the insights and marketing analytics sector – over $9 billion in one single year. Surely the market would have to take a rest in 2022?
The hidden key to happiness
7 min readPractice gratitude - day in day out. Try to trust more and forgive.
Is the insights industry too complex?
6 min readHow to solve the excessive complexity of the Insights profession?
The future-focused evolution of foresight
10 min readToday, many organisations are demanding more from insights and expecting them to evolve into foresight that can drive predictions and help the company adopt a future-focused approach.
Sales and market research
7 min readSales and market research – how do they rub along together, if at all?
Business Model Bravery
7 min readSupporting business model bravery by innovating customer research
Econometrics and Marketing Research
5 min readMarketing research draws most of its methodologies from other disciplines, econometrics is only one, but an important one.
The square peg in the round hole? Part 1
4 min readBusiness intelligence platforms in a market research world
Can synthetic data be considered fully anonymised data under the EU General Data Protection Regulation (“GDPR”)?
Personality psychology
6 min readBehavioural science in quantitative research: Part three
The growing role of data science
10 min readThe ever-expanding role of data science in driving decisions and shaping strategies within organisations
Engaging participants in market research is challenging due to declining response rates. This white paper examines the impact of cash rewards versus digital incentives on recruitment and retention, supported by research and case studies.
Do you know how consumers really feel about your brand, communications or category?
Storytelling through insights
7 min readThe challenges and benefits of data-driven storytelling in today’s business world
The return, and importance of face-to-face events in bringing people together and of using awards to celebrate our sector.
The evolving importance of social media
8 min readThe benefits, challenges, and opportunities social media provides as it continues to evolve in our society.
The Insight250 announces an international panel of over 30 judges to help select the 250 leaders and innovators who will be honoured in the 2022 awards.
Sandeep Dutta interviews Oana Rengle for Research World