Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
How digital ethnography is critical to understanding the changing world of food and beverage
6 min readDigital ethnography has rapidly become a powerful tool for understanding consumer insights and motivations. For the food and beverage industry, it can deliver more precise, enduring, and actionable insights.
Flying high in the face of failure
8 min readThe right way to innovate
Top Tips from our Leaders and Innovators
5 min readSage advice from leaders and legends across the market research, consumer insights and data-driven marketing sectors.
How we can better connect at work
8 min readEvery person has the ability to build more connected, understanding, and empathetic workplaces that are inclusive and support positive experiences for all.
The value of diversity
7 min readHow diversity is driving value in market research and beyond.
The importance of Diversity & Inclusion
11 min readJan Gooding,President of the Market Research Society, Executive Committee Member of Women in Advertising London and a Fellow of the Marketing Society
Crises and community
4 min readDid the pandemic really bring us closer together?
Within an online environment, participants are extended the freedom to share ideas and sentiments that they otherwise might not feel comfortable sharing
2022: New normal, or not normal?
6 min readFinn Raben, Director General at ESOMAR muses about what 2022 has in store for insights and analytics professionals.
Discussing data quality
10 min readDebrah Harding explains how data collection, use, and applications are evolving across a series of dimensions and how the importance of data is growing.
Embracing the future
2 min readDriving sustainability and innovations in the APAC market
A 25-year view of brand loyalty
6 min readEmotional values are the key to brand loyalty.
The Science of Joy
6 min readToday's news is full of the cost-of-living crisis, climate-induced disasters, wars, corrupt politics, and global bad news. These constant negative influences have depleted the world's joy levels.
Top tips
6 min readReviewing the top tips of 2022 ( Part 1)
If we can make insightful use of receipts for market research, we’ll enhance our future understanding of offline shoppers. Here’s how.
JICs, Joint Industry Committees & MOCs, Media Owner Committees
How AI affects your day to day
2 min readIn this podcast we delve into how AI is transforming the way we plan our travels, creating more personalised and inclusive experiences.
Highlights from the ESOMAR Congress 2022 in Toronto
Jairus Lofton discusses how insights are driving customer understanding and menu strategies to build affinity and loyalty in order to maintain McDonald's as a market leader.
8 lessons learned from the pandemic in the Market Research, Data and Insights Industry.