Recent Articles

Emotional values are the key to brand loyalty.

A focus in market research studies is sometimes on understanding customer or prospect optimal communications channels for hearing about a new, or existing, product or service.

In this podcast we delve into how AI is transforming the way we plan our travels, creating more personalised and inclusive experiences.

Finn Raben, Director General at ESOMAR muses about what 2022 has in store for insights and analytics professionals.

Reviewing the top tips of 2022 ( Part 1)

Can synthetic data be considered fully anonymised data under the EU General Data Protection Regulation (“GDPR”)?

Digital ethnography has rapidly become a powerful tool for understanding consumer insights and motivations. For the food and beverage industry, it can deliver more precise, enduring, and actionable insights.

There are now many thousands of statistical tools, and new methods are being developed at an increasingly rapid pace

8 lessons learned from the pandemic in the Market Research, Data and Insights Industry.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

There are risks and there are rewards when you invest in market research technology. Here are a few ways to choose the solution that will have the biggest impact on your business.

Two leaders in the market research space with a strong technology focus

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Jairus Lofton discusses how insights are driving customer understanding and menu strategies to build affinity and loyalty in order to maintain McDonald's as a market leader.

Walid Benchama discusses the importance of being moment-of-truth oriented in our quest to understand behaviours, evolving stakeholders' mindsets, advancing insights and how brands are understanding consumers.

Jan Gooding,President of the Market Research Society, Executive Committee Member of Women in Advertising London and a Fellow of the Marketing Society

Using research to help create a customer-centric organisation

Discover insights on insights

EV sales are slowing, raising uncertainty about their future. We know less about the psychological factors influencing consumer choices, which are crucial for a product's success.

This three-part article explores how AI will transform the market research and insights industry from the perspectives of its various stakeholders.