Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

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7 December 2021
in General

Industry experts Michelle Gansle, Vanessa Oshima, and Lucy Davison provide you their powerful perspectives on how to make an impact through insights and deliver insights.


28 February 2023
in General

Insight professionals’ productivity and ability to deliver excellence, rigour, and creativity, whilst working to tight deadlines and within demanding budget constraints.


10 January
in General

ESOMAR’s Global Users & Buyers of Insights 2023 report shows that around half of all projects (48%) are conducted internally, with signs hinting at a preference for simpler, likely cheaper projects being chosen for internalisation.


30 January

Now we look into Aldous Huxley’s Brave New World's six social strata. We have called these the Billionaires’ Club, New Tech Entrepreneurs, the Newly Advantaged, the Newly Disadvantaged, White-collar Drones and the Dispossessed.


31 March 2023
in General

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


29 November 2023
in General

The post-pandemic recovery is in its fifth gear.


1 December 2023

Observations and takeaways from the AI Forum


17 October 2023
in General

In the latest episode of ESOMAR's Talking Insights podcast, the ESOMAR Intelligence Unit unveils the Global Insights Overview, providing key insights for market research professionals.


23 November 2023

Why is an inclusive question important when you want to get the right answer?


22 November 2023
in General

Does keeping it in-house pose a threat to research agencies?


29 September 2022
in General

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


26 July 2023
in General

There’s so much jargony, and empty noise in marketing. And most large corporates have their own suite of impenetrable acronyms to complicate matters further.


6 November 2023

AI is fast becoming a driving force in the market research and insights industry.


12 October 2023
in General

If we can make insightful use of receipts for market research, we’ll enhance our future understanding of offline shoppers. Here’s how.


30 March 2023
in General

Reaching high confidence of research results through mixed methods


5 April 2023
in General

This article appeared, in full, in ESOMAR’s Global Market Research 2022 report.


14 December 2021
in General

This edition features the powerhouse and expert in market research and polling, Ben Page, Global Chief Executive Officer of IPSOS


1 December 2023

The successful implementation of AI will involve a dual effort of self-regulation and outside regulation from lawmakers and legislators.


20 November 2023

ESOMAR brought together experts, practitioners and curious learners (such as myself) eager to learn and share knowledge about one of the tropical topics – Artificial Intelligence (AI) in the insights industry.


24 May 2023

We’ve always been wary of tech. But eventually, each new tech gets absorbed in a new normal, and life goes on... with man still in control! Is AI different?

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