Recent Articles

Earlier this week, on Tuesday, 9 May, I attended my first market research event, MIE’23. Many insightful companies stood in the hall, ready to display their potential during program sessions.

Curious at heart, from a very young age, I was intrigued by how local brands in my country connected with the people and managed to touch their hearts with their actions.

This article explores the legal and ethical impacts of AI in the market research and insights industry from the perspectives of its various stakeholders.

Unlocking AI's true potential while protecting the industry.

Today's news is full of the cost-of-living crisis, climate-induced disasters, wars, corrupt politics, and global bad news. These constant negative influences have depleted the world's joy levels.

Good research starts with ‘why’ and ends with the right decision

The successful implementation of AI will involve a dual effort of self-regulation and outside regulation from lawmakers and legislators.

Sophia Mobbs unfolds what brands miss when they don’t look beyond men and women.

Teamwork makes the dream work!

No place brings together knowledge, talent, laughter and celebration like the ESOMAR LATAM Conference

“No algorithms, no tracking, no personalized Ads ‒ just a safe space for you and your friends to hang out online!”

Market researchers may not be technologists, but their ability to implement technology is now career-defining, writes Infotools’ John Bird

Learn about the impact of ethics on marketing, insights and market research

There’s so much jargony, and empty noise in marketing. And most large corporates have their own suite of impenetrable acronyms to complicate matters further.

Get started today by downloading our free ebook!

Does keeping it in-house pose a threat to research agencies?

From dancing to diving into insights, the first day of our 2023 Congress energizes and enlightens our 1,100+ attendees from nearly 80 countries - setting the stage for two more days of captivating content and events

Uncover challenges, complexities, and innovative solutions in measuring attention.

Continuation of the review of four waves of evolution in brand building theories and the interrelated changes in the brand health measurement methodologies.

Our discussion revolves around the opportunities, advancements, challenges and threats that AI presents to the market research industry and how it impacts the efficiency and efficacy of insights, both positively and negatively.