Recent Articles

For this series, join us at our ESOMAR Latam Conference in Mexico City as we interview speakers from the event. The interviews are be conducted in Spanish, Portuguese and English.

The paramount concern for software vendors is crafting capabilities that adhere to the diverse spectrum of privacy standards and legislation across the world.

Learn more about Highlight’s agile product testing platform and reach out to their team for a demo of their tech-enabled product.

At the close of 2022, a blaze of sparks ignited as Greta Thunberg and Andrew Tate engaged in a head-to-head clash on Twitter.

From dancing to diving into insights, the first day of our 2023 Congress energizes and enlightens our 1,100+ attendees from nearly 80 countries - setting the stage for two more days of captivating content and events

Step 1 – The Brand DNA: history, vision and mission to build upon

According to Rare Disease Day, rare genetic diseases currently affect about 5.9 percent of the world's population.

Curious at heart, from a very young age, I was intrigued by how local brands in my country connected with the people and managed to touch their hearts with their actions.

Discover how to maximize opportunities for your brand in 2024 and beyond with Simon Bailey, Senior Partner at Kantar.

The successful implementation of AI will involve a dual effort of self-regulation and outside regulation from lawmakers and legislators.

Neuromarketing offers FMCG brands invaluable insights into consumer behavior, enabling them to optimize packaging, colors, and ads to profoundly connect with their target audience and stand out in a saturated market.

With industry's growth on the rise, some countries are struggling to keep pace.

Estimates on the frequency of fraud in insights and analytics vary, from the low teens to as high as 30-40 percent.

Understanding implicit associations

New privacy regulations, lockdowns by big players like Apple and Google, and general consumer skepticism about sharing personal data are having profound impacts on audience understanding.

Does the naked eye always beat an automated approach?

This article explores the legal and ethical impacts of AI in the market research and insights industry from the perspectives of its various stakeholders.

This edition takes a deeper dive into how advancements in market research and insight technology are impacting consumer understanding and customer experience, specifically in the fast-moving consumer goods (FMCG) space.

There’s so much jargony, and empty noise in marketing. And most large corporates have their own suite of impenetrable acronyms to complicate matters further.

Up to 22 out of 37 European countries registered a double-digit absolute growth rate during 2021.