Recent Articles

Observations and takeaways from the AI Forum

This three-part article explores how AI will transform the market research and insights industry from the perspectives of its various stakeholders.

In the latest episode of ESOMAR's Talking Insights podcast, the ESOMAR Intelligence Unit unveils the Global Insights Overview, providing key insights for market research professionals.

It’s clear that businesses and organisations around the world need to measure a different sort of success.

There is a prevailing narrative that most innovation fails: the figure that is often quoted is that 95% fail. But is it true?

In this episode, we're joined by Nitesh Priyadarshi, Vice President of Consumer Insight at Unilever. Discover Nitesh's 17+ years of experience working across diverse markets and gain valuable insights into leadership, risk-taking, and fostering growth.

What distinguishes the top performing research agencies from the rest?

Does keeping it in-house pose a threat to research agencies?

AI is fast becoming a driving force in the market research and insights industry.

There’s so much jargony, and empty noise in marketing. And most large corporates have their own suite of impenetrable acronyms to complicate matters further.

The Data Analytics sector continues to propel the insights industry in Europe.

We’ve always been wary of tech. But eventually, each new tech gets absorbed in a new normal, and life goes on... with man still in control! Is AI different?

Introducing dtect, an easy-to-use field management tool that puts data quality at the forefront. See for yourself how you can set your projects up for success with the quality assurance of dtect.

This edition features the powerhouse and expert in market research and polling, Ben Page, Global Chief Executive Officer of IPSOS

Ignite your knowledge and amplify your impact in the ever-evolving world of data and insights at this year's ESOMAR Congress in Amsterdam.

Key themes and take aways from the "Future of Insights Summit".

This article appeared, in full, in ESOMAR’s Global Market Research 2022 report.

ESOMAR brought together experts, practitioners and curious learners (such as myself) eager to learn and share knowledge about one of the tropical topics – Artificial Intelligence (AI) in the insights industry.

The post-pandemic recovery is in its fifth gear.

Researchers are happier with mental health support, although more than 80% still report negative wellbeing.