Recent Articles

For this series, join us at our ESOMAR Latam Conference in Mexico City as we interview speakers from the event. The interviews are be conducted in Spanish, Portuguese and English.

Reaching high confidence of research results through mixed methods

As one researcher portentously said to me recently – “What if I don’t want to be a prompt engineer?”

Positive regional growth, but sufficient?

Your surveys, your data, your clients are being affected in ways that we’ve just begun to uncover.

Does keeping it in-house pose a threat to research agencies?

Policymakers should give greater consideration to long-term outcomes of nudges

In market research and insights, we need structured innovation to stay ahead of evolving technology and client needs and to meet the demand for quick, impactful insights.

Unlocking AI's true potential while protecting the industry.

Businesses can lead in environmental stewardship by adopting eco-friendly practices. This article will show you how to incorporate eco-conscious strategies into your business framework.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

What is the best research method?

There are complex factors involved in implementing global segmentations and where they often fall down is in their communication

António and Ajitha share some reflections from the Women in Tech 2024 conference in Warsaw, Poland

Andrew Cleary shares his views on the advantages and challenges of conducting a random probability sampling project in this extract from the report.

Winnie Yeung, Head of Customer Insights & Research at Hang Seng Bank, provides an exceptional perspective on how insights are impacting the financial services industry and beyond through her experience on both the banking and agency sides of business.

Continuation of the review of four waves of evolution in brand building theories and the interrelated changes in the brand health measurement methodologies.

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What is “research technology” and Why Is It booming? Answers to the questions in the webinar

Modernising Western Governors University’s research approach