Recent Articles

How can market research improve decision-making and business’s contribution to sustainable development?

What will consumers do as prices continue to rise?

How academic institutions can integrate advanced market research tools

Understanding consumers' emotional connections with a product or brand is increasingly critical

Using Effect Size statistics to inform business decisions

While the importance of insights as a central point is becoming increasingly critical to organisations, many leading brands are going one step further.

Simon Chadwick explains how market research and insights are evolving across a series of dimensions and how the importance of insights continues to grow.

Read the series of articles written by incredible women for International Women's Week!

We explore the future of surveys in research and the role of AI with Florian Myter, the co-founder of Weavely.

Two leaders in the market research space with a strong technology focus

The industry-leading blog is refreshed to celebrate the ESOMAR 75th Anniversary

Seven “dummy” projects to describe the pricing mechanism within the Market Research Industry.

How to exploit external data sources for consumer understanding

How diversity is driving value in market research and beyond.

The human element of connection and service has been a key point of differentiation after the pandemic.

Did the pandemic really bring us closer together?

The right way to innovate

Step 2 – The company location from the point of view of consumers and employees

The Data Analytics sector continues to propel the insights industry in Europe.

This two part article reviews four waves of evolution in brand building theories and the interrelated changes in brand health measurement methodologies.