Recent Articles

Simon Chadwick explains how market research and insights are evolving across a series of dimensions and how the importance of insights continues to grow.

An eye-watering nine million adults in the UK are economically inactive. The UK is the only G7 country still with a smaller economy than pre-COVID.

There is a prevailing narrative that most innovation fails: the figure that is often quoted is that 95% fail. But is it true?

“The only constant thing in life is change.” So (apparently) said Heraclitus of Ephesus, a Greek philosopher of about 2,500 years ago.

AI was once the least exciting subject area in tech. We wanted cyborg pets and robot manservants. What we had was reliable data transfers and more targeted email marketing.

What makes an Insight250 Winner

In a world where consumers say that they wouldn’t care if 74% of the brands they use disappear and feel that less than 27% of brands improve their lives and well-being, the need to bond more closely with consumers is becoming more urgent.

Hope as a useful solution or another hyped piece of technology that will eventually fall by the wayside?

New research shows that brands need to focus more than ever on earning people’s trust in how they use data.

If we don’t do something, we will not have any respondents left. Exploring the causes of lower survey quality and the main solutions to overcome the problem from the perspectives of market research and insights industry stakeholders.

Organizations need to move faster, be more insightful, and consider real-time information along with supporting material spread across traditional data silos.

AI is rapidly transforming industries, improving data analysis and insights through natural language processing and predictive models.

The expanded use of insights by governments in reaching data-driven solutions to mitigate pressing challenges.

In the face of enduring economic, social, and political disruptions that have long impacted these two regions, ESOMAR’s Global Market Research 2023 reveals a noteworthy recovery in 2022 for both the Middle East and Africa.

Unser Brand Love 2022 Report zeigt 2022 erneut, welche Marken die Herzen der Verbraucher im Sturm erobern.

Challenges for insight generation come from within

In Part Two, we looked at how this is changing the way in which insight operates within the strategy, marketing and insight disciplines, introducing the seven ‘Power Skills’. In this final instalment, we put the spotlight on each of these skills.

France’s food culture is steeped in tradition; it’s a food culture where change is slow, and beloved rituals, ingredients, and flavours are kept pristinely conserved over the ages.

Solving this problem will not only advance insights, but provide foresight into the future of how we evolve our research practices.

Understanding consumers' emotional connections with a product or brand is increasingly critical