Recent Articles

Seven “dummy” projects to describe the pricing mechanism within the Market Research Industry.

In Part Two, we looked at how this is changing the way in which insight operates within the strategy, marketing and insight disciplines, introducing the seven ‘Power Skills’. In this final instalment, we put the spotlight on each of these skills.

Neuromarketing offers FMCG brands invaluable insights into consumer behavior, enabling them to optimize packaging, colors, and ads to profoundly connect with their target audience and stand out in a saturated market.

The expanded use of insights by governments in reaching data-driven solutions to mitigate pressing challenges.

What do an apathetic cartoon monkey, the first tweet ever tweeted, and the viral noughties video ‘Charlie bit my finger’ have in common? They’re all NFTs (Non-Fungible Tokens) sold for £900k, £2.1m, and £53k, respectively.

Researchers value ethics and standards of quality, but to generate the best data possible, we need also to be kind.

The metaverse

A playbook for innovation leaders in the CPG/FMCG industry

How can market research improve decision-making and business’s contribution to sustainable development?

Sage advice from leaders and legends across the market research, consumer insights and data-driven marketing sectors.

From zero-party data to the gaming gender divide, we find out how consumer's mobile app behaviour can give us new insights.

Understanding consumers' emotional connections with a product or brand is increasingly critical

How to combat potential pitfalls using behavioural research

How academic institutions can integrate advanced market research tools

Engaging participants in market research is challenging due to declining response rates. This white paper examines the impact of cash rewards versus digital incentives on recruitment and retention, supported by research and case studies.

More than three decades ago, I started working in the market research industry, in the most exciting times of the industry, as the ‘pen & paper’ data collection started to be replaced by more advanced techniques like CATI and CAPI.

Mars & Market Logic will share how a partnership co-created a smarter, more innovative insights management platform to underpin their journey to Zero Waste Research.

Forsta: The fusion of sources and methods in the Insights Industry (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)

If we don’t do something, we will not have any respondents left. Exploring the causes of lower survey quality and the main solutions to overcome the problem from the perspectives of market research and insights industry stakeholders.

Discover in this session how Mondelez's SnackFutures team uses the startup mindset and model for creating and launching new brands which are kind to the planet and deliciously fun.