Recent Articles

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

In pursuit of market share and brand longevity, brand owners focus on tracking awareness, consideration, and usage. True sustainable growth, however, depends on understanding what draws consumers to your category, known as Category Entry Points (CEPs).

There is a prevailing narrative that most innovation fails: the figure that is often quoted is that 95% fail. But is it true?

What makes an Insight250 Winner

Simon Chadwick explains how market research and insights are evolving across a series of dimensions and how the importance of insights continues to grow.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Unser Brand Love 2022 Report zeigt 2022 erneut, welche Marken die Herzen der Verbraucher im Sturm erobern.

The expanded use of insights by governments in reaching data-driven solutions to mitigate pressing challenges.

If we don’t do something, we will not have any respondents left. Exploring the causes of lower survey quality and the main solutions to overcome the problem from the perspectives of market research and insights industry stakeholders.

Market researchers may not be technologists, but their ability to implement technology is now career-defining, writes Infotools’ John Bird

In Part Two, we looked at how this is changing the way in which insight operates within the strategy, marketing and insight disciplines, introducing the seven ‘Power Skills’. In this final instalment, we put the spotlight on each of these skills.

The sudden removal of human contact as we once knew it has thrown up barriers to doing meaningful, focused interaction.

How to combat potential pitfalls using behavioural research

My hope for our research community is that we will unlock new insights and analytics to make the world a safer and healthier place for us all.

Understanding consumers' emotional connections with a product or brand is increasingly critical

In the face of enduring economic, social, and political disruptions that have long impacted these two regions, ESOMAR’s Global Market Research 2023 reveals a noteworthy recovery in 2022 for both the Middle East and Africa.

Challenges for insight generation come from within

Discover some of the companies that have chosen to be a part of the ESOMAR community as corporate members.

Mars & Market Logic will share how a partnership co-created a smarter, more innovative insights management platform to underpin their journey to Zero Waste Research.

Tell us about your life one year from now.