Recent Articles

Now we look into Aldous Huxley’s Brave New World's six social strata. We have called these the Billionaires’ Club, New Tech Entrepreneurs, the Newly Advantaged, the Newly Disadvantaged, White-collar Drones and the Dispossessed.

What makes an Insight250 Winner

Increasing brand health and wealth in Indonesia

Using data and insight to tackle problems for the planet

If we don’t do something, we will not have any respondents left. Exploring the causes of lower survey quality and the main solutions to overcome the problem from the perspectives of market research and insights industry stakeholders.

How can AI support insights professionals in bringing insights to life and building compelling narratives?

Word-of-mouth marketing has been essential for brands which thrive without traditional advertising. Social media and augmented reality (AR) enhance product discovery and strengthen connections.

There are now many thousands of statistical tools, and new methods are being developed at an increasingly rapid pace

This is the second half of our article on sustainability say-do gap. Part 1 explained why we shouldn’t hold consumers responsible for it. In this second part, we look at where we should focus our efforts.

How the insights profession is evolving in the automotive vertical.

How academic institutions can integrate advanced market research tools

Challenges for insight generation come from within

There is a prevailing narrative that most innovation fails: the figure that is often quoted is that 95% fail. But is it true?

The case for replacing occasions with context in your insights development.

Surveys are falling short. A new method, AI-moderated interviews or AIMI, is proving that the future of research is voice, not checkboxes.

What is the moral case for what we do as market researchers? It's a question that demands more than just a casual response. Turns out, there are cases both for and against the morality of market research.

Simon Chadwick explains how market research and insights are evolving across a series of dimensions and how the importance of insights continues to grow.

Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 2

An essential tonic for startups to disrupt, dominate and lead a market

In today's digital world, consumers desire personalised experiences, but it can feel intrusive rather than helpful.