Recent Articles

In Part Two, we looked at how this is changing the way in which insight operates within the strategy, marketing and insight disciplines, introducing the seven ‘Power Skills’. In this final instalment, we put the spotlight on each of these skills.

What do an apathetic cartoon monkey, the first tweet ever tweeted, and the viral noughties video ‘Charlie bit my finger’ have in common? They’re all NFTs (Non-Fungible Tokens) sold for £900k, £2.1m, and £53k, respectively.

Vinay and Crispin Beale present a deep discussion on the expanding impact of insights on the relationship between consumers, products, and brands and how technology advancements are elevating the role of market research.

The expanded use of insights by governments in reaching data-driven solutions to mitigate pressing challenges.

How can market research improve decision-making and business’s contribution to sustainable development?

This two part article reviews four waves of evolution in brand building theories and the interrelated changes in brand health measurement methodologies.

Monica discusses her perspective on how research and insights impact the consumer packaged goods industry with both products and consumers and specifically how market research is evolving to help food and beverage brands align with the needs of consumers.

Mars & Market Logic will share how a partnership co-created a smarter, more innovative insights management platform to underpin their journey to Zero Waste Research.

More than three decades ago, I started working in the market research industry, in the most exciting times of the industry, as the ‘pen & paper’ data collection started to be replaced by more advanced techniques like CATI and CAPI.

Understanding consumers' emotional connections with a product or brand is increasingly critical

Seven “dummy” projects to describe the pricing mechanism within the Market Research Industry.

Neuromarketing offers FMCG brands invaluable insights into consumer behavior, enabling them to optimize packaging, colors, and ads to profoundly connect with their target audience and stand out in a saturated market.

Asking the world a question

Within an online environment, participants are extended the freedom to share ideas and sentiments that they otherwise might not feel comfortable sharing

A playbook for innovation leaders in the CPG/FMCG industry

Every person has the ability to build more connected, understanding, and empathetic workplaces that are inclusive and support positive experiences for all.

What will consumers do as prices continue to rise?

Discover in this session how Mondelez's SnackFutures team uses the startup mindset and model for creating and launching new brands which are kind to the planet and deliciously fun.

Driving sustainability and innovations in the APAC market

How academic institutions can integrate advanced market research tools