Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Why insights professionals should stop blaming consumers for the sustainability say-do gap. Part 2.
3 min readThis is the second half of our article on sustainability say-do gap. Part 1 explained why we shouldn’t hold consumers responsible for it. In this second part, we look at where we should focus our efforts.
How to exploit external data sources for consumer understanding
Gaming to innovate research and insights
27 min readThe growing approach of gamification and how brands are using these tactics to attract, engage and motivate consumers
Putting customers first
6 min readUsing research to help create a customer-centric organisation
Inspecting the Insights Industry
10 min readSimon Chadwick explains how market research and insights are evolving across a series of dimensions and how the importance of insights continues to grow.
Small-scale responders
4 min readHow community can alleviate the cost-of-living crisis
Making healthy habits stick after COVID
3 min readSince COVID-19, there’s been a dramatic shift in consumers’ mindsets globally towards healthier lifestyle habits.
Behavioural Science in action
8 min readHow brands can cut through the noise and create genuine connections with customers
But concerns exist.
Discover insights on insights
The industry in Europe
5 min readTurbulence in European insights during the pandemic, tempered by the tech-enabled industry
2022: New normal, or not normal?
6 min readFinn Raben, Director General at ESOMAR muses about what 2022 has in store for insights and analytics professionals.
In today’s interconnected world, collaboration knows no borders. Discover how global partnerships are revolutionizing market research and empowering insights professionals to uncover hidden gems and drive impactful innovation.
Don’t be tempted by shiny objects
6 min readThere are risks and there are rewards when you invest in market research technology. Here are a few ways to choose the solution that will have the biggest impact on your business.
Seven “dummy” projects to describe the pricing mechanism within the Market Research Industry.
Greener, better, stronger
3 min readHow can market research improve decision-making and business’s contribution to sustainable development?
COVID-19 forecast in the USA
28 min readReview, projections & implications for Q1 2022
Insights in Asia Pacific
5 min readDifferent reactions to the pandemic
The 2022 Insight250 Winners list features innovators and leaders from 46 nations spanning six continents.
The insights function has shifted, with nearly half of research projects now conducted internally. In Latin America, businesses grapple with effectively leveraging AI for insights generation, underscoring the growing importance of partnerships.