Recent Articles

The sudden removal of human contact as we once knew it has thrown up barriers to doing meaningful, focused interaction.

Simon Chadwick explains how market research and insights are evolving across a series of dimensions and how the importance of insights continues to grow.

There is a prevailing narrative that most innovation fails: the figure that is often quoted is that 95% fail. But is it true?

A $34 Billion Insights Industry. How Europe Stands Resilient Against Inflationary Pressures?

My hope for our research community is that we will unlock new insights and analytics to make the world a safer and healthier place for us all.

Now we look into Aldous Huxley’s Brave New World's six social strata. We have called these the Billionaires’ Club, New Tech Entrepreneurs, the Newly Advantaged, the Newly Disadvantaged, White-collar Drones and the Dispossessed.

The expanded use of insights by governments in reaching data-driven solutions to mitigate pressing challenges.

How to combat potential pitfalls using behavioural research

Mars & Market Logic will share how a partnership co-created a smarter, more innovative insights management platform to underpin their journey to Zero Waste Research.

Discover some of the companies that have chosen to be a part of the ESOMAR community as corporate members.

If we don’t do something, we will not have any respondents left. Exploring the causes of lower survey quality and the main solutions to overcome the problem from the perspectives of market research and insights industry stakeholders.

How academic institutions can integrate advanced market research tools

Do people shop ethically when times are hard?

Tell us about your life one year from now.

Understanding consumers' emotional connections with a product or brand is increasingly critical

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

In the face of enduring economic, social, and political disruptions that have long impacted these two regions, ESOMAR’s Global Market Research 2023 reveals a noteworthy recovery in 2022 for both the Middle East and Africa.

What do an apathetic cartoon monkey, the first tweet ever tweeted, and the viral noughties video ‘Charlie bit my finger’ have in common? They’re all NFTs (Non-Fungible Tokens) sold for £900k, £2.1m, and £53k, respectively.

Challenges for insight generation come from within

How can market research improve decision-making and business’s contribution to sustainable development?