Recent Articles

Word-of-mouth marketing has been essential for brands which thrive without traditional advertising. Social media and augmented reality (AR) enhance product discovery and strengthen connections.

Liquid hydrogen is becoming essential for decarbonization, serving as an efficient storage and transport medium. The market is projected to exceed USD 81 billion by 2034, with growth fueled by advances in technology.

3 Steps toward insights democratisation

Crispin interviews Dr. Parves Khan, CEO at ESOMAR

This edition features an expert in market research and advanced analytics.

In today's digital world, consumers desire personalised experiences, but it can feel intrusive rather than helpful.

Using data and insight to tackle problems for the planet

If we don’t do something, we will not have any respondents left. Exploring the causes of lower survey quality and the main solutions to overcome the problem from the perspectives of market research and insights industry stakeholders.

The fastest-growing insights globally. What are the growth drivers of the Asia Pacific region?

Now we look into Aldous Huxley’s Brave New World's six social strata. We have called these the Billionaires’ Club, New Tech Entrepreneurs, the Newly Advantaged, the Newly Disadvantaged, White-collar Drones and the Dispossessed.

How the insights profession is evolving in the automotive vertical.

There are now many thousands of statistical tools, and new methods are being developed at an increasingly rapid pace

How can AI support insights professionals in bringing insights to life and building compelling narratives?

Challenges for insight generation come from within

In a rapidly changing market, brands can't rely on intuition and outdated benchmarks. Many teams still depend on traditional KPIs and extensive manual analysis for concept testing.

There is a prevailing narrative that most innovation fails: the figure that is often quoted is that 95% fail. But is it true?

This is the second half of our article on sustainability say-do gap. Part 1 explained why we shouldn’t hold consumers responsible for it. In this second part, we look at where we should focus our efforts.

How academic institutions can integrate advanced market research tools

Increasing brand health and wealth in Indonesia

In the face of enduring economic, social, and political disruptions that have long impacted these two regions, ESOMAR’s Global Market Research 2023 reveals a noteworthy recovery in 2022 for both the Middle East and Africa.