Recent Articles

The human element of connection and service has been a key point of differentiation after the pandemic.

The right way to innovate

Two leaders in the market research space with a strong technology focus

Turbulence in European insights during the pandemic, tempered by the tech-enabled industry

How academic institutions can integrate advanced market research tools

How to exploit external data sources for consumer understanding

How can market research improve decision-making and business’s contribution to sustainable development?

Simon Chadwick explains how market research and insights are evolving across a series of dimensions and how the importance of insights continues to grow.

Highlights from the ESOMAR Congress 2022 in Toronto

Did the pandemic really bring us closer together?

Learn about how Nestle uncovered pre-market feedback for an ad campaign.

The growing approach of gamification and how brands are using these tactics to attract, engage and motivate consumers

Seven “dummy” projects to describe the pricing mechanism within the Market Research Industry.

Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 1

This presentation will highlight some examples and case studies where connecting applications and data allow us to supercharge processes.

Using augmented reality to delve into consumer insights

A focus in market research studies is sometimes on understanding customer or prospect optimal communications channels for hearing about a new, or existing, product or service.

Different reactions to the pandemic

Review, projections & implications for Q1 2022

This two part article reviews four waves of evolution in brand building theories and the interrelated changes in brand health measurement methodologies.