Recent Articles

AI is fast becoming a driving force in the market research and insights industry.

Fine Research have delivered 2460 support messages prepared by Latin America healthcare professionals to the Save The Children Humanitarian Response team

The Nature of Insights is an article series that explores the forces that shape our work and industry.

The context for insights and analytics in harnessing the power of artificial intelligence in 2022

The 2022 Insight250 Winners list features innovators and leaders from 46 nations spanning six continents.

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

A “fireside” chat with PepsiCo’s Sioned Winfield

Second part of a conversation with two individuals who are disrupting the creative advertising space through insight and innovation: Sir Martin Sorrell, Executive Chairman of S4 Capital and Scott Spirit, its Chief Growth Officer.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

For this series, join us at our ESOMAR Latam Conference in Mexico City as we interview speakers from the event. The interviews are be conducted in Spanish, Portuguese and English.

The low inflation experienced in the region enabled the insights industry to avoid net growth turning negative.

Using non-exec roles, technology, and humour in innovation and leadership

Respondent response rates are crucial in online research, which continues to be in high demand due, necessitating increased engagement efforts and incentives amid challenges like survey fatigue and recruitment costs.

Part II: The Inclusion Opportunity is upon us… and it is a key source of future growth for brands.

The secret behind brands that grow margins while others cut prices.

Innovation predictions in the era of Machine Learning

Taking product development to the next level

In this article, we explore how micro-habits can transform marketing, research, and data-driven decision-making, offering a fresh approach to business intelligence.

A typical market research project includes several stages, and focusing on data quality during each of these is, of course, critical.

The first and most intriguing question we can ask about post-COVID is whether we are already there or not.