Recent Articles

This edition highlights Litthya Baez, US Portfolio Lead for Consumer Insights at Haleon, who drives growth for health and wellness brands with over 20 years of experience in marketing and analytics.

Unveiling the power of domestic clients: witness the remarkable pandemic recovery driven by domestic demand as clients shape success and budgets while exploring regional variations and shifting trends in major sectors of the market research landscape.

The recent MIE'24 conference had important lessons for the insights industry, illustrating that those who embrace and leverage AI responsibly will gain a competitive edge in shaping the future of the insights industry.

Observations and takeaways from the AI Forum

A typical market research project includes several stages, and focusing on data quality during each of these is, of course, critical.

We are the chefs. Data are our ingredients.

Part Three: Understanding habitual and deliberate consumer decision behaviour

The global energy landscape is witnessing a remarkable transformation, driven by a surge in renewable energy adoption.

How community can alleviate the cost-of-living crisis

There is a greater need to get the right data and insights faster for global brands and researchers alike

Insight250 nominations for 2023 now officially open.

Learn about the impact of ethics on marketing, insights and market research

Brand experience (BX) and customer experience (CX) reflect the emotions consumers feel with your brand, influencing their perceptions, reviews, and loyalty.

This article explores the legal and ethical impacts of AI in the market research and insights industry from the perspectives of its various stakeholders.

Here we go again. Commentary on the 2024 pro-election polls reveals some truths about American politics and polls, but also exposes the ups and downs of poll misunderstandings – as well as some very real issues with American elections.

The low inflation experienced in the region enabled the insights industry to avoid net growth turning negative.

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

Brand ‘moo-vers‘ and shakers

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

ESOMAR’s Global Users & Buyers of Insights 2023 report shows that around half of all projects (48%) are conducted internally, with signs hinting at a preference for simpler, likely cheaper projects being chosen for internalisation.