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Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Step 3 – The workspace environment and atmosphere

For this series, join us at our ESOMAR Latam Conference in Mexico City as we interview speakers from the event. The interviews are be conducted in Spanish, Portuguese and English.

AI is fast becoming a driving force in the market research and insights industry.

The low inflation experienced in the region enabled the insights industry to avoid net growth turning negative.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

From academia to action: bridging traditional ethnography and consumer insights

Respondent response rates are crucial in online research, which continues to be in high demand due, necessitating increased engagement efforts and incentives amid challenges like survey fatigue and recruitment costs.

The future of insights

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

Second part of a conversation with two individuals who are disrupting the creative advertising space through insight and innovation: Sir Martin Sorrell, Executive Chairman of S4 Capital and Scott Spirit, its Chief Growth Officer.

The importance of face-to-face networking and research.

AI is changing how we generate insights, but not all AI-driven methods are the same. Relying solely on 'synthetic data' can be misleading and unhelpful, as it should not be treated as a catch-all term for all AI outputs.

Facebook’s new parent company name and logo, Meta

The insights function has shifted, with nearly half of research projects now conducted internally. In Latin America, businesses grapple with effectively leveraging AI for insights generation, underscoring the growing importance of partnerships.

In this TikTok video presentation, understand why you should care about the platform as well as how to gather, analyse and report the data

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Our discussion revolves around the opportunities, advancements, challenges and threats that AI presents to the market research industry and how it impacts the efficiency and efficacy of insights, both positively and negatively.

Asia is the top gaming market, generating $84 billion in 2024, in this article we explore how each market's unique rules affect game success.