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For this series, join us at our ESOMAR Latam Conference in Mexico City as we interview speakers from the event. The interviews are be conducted in Spanish, Portuguese and English.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Why cooperation and negotiation are crucial to get the UK back on its feet

We need about 50,000 Omicron cases + 21 days of tracking to draw conclusions.

AI is changing how we generate insights, but not all AI-driven methods are the same. Relying solely on 'synthetic data' can be misleading and unhelpful, as it should not be treated as a catch-all term for all AI outputs.

AI is fast becoming a driving force in the market research and insights industry.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

The low inflation experienced in the region enabled the insights industry to avoid net growth turning negative.

The rise of AI has significantly impacted the insights industry through synthetic data, though it has its critics. In this first part of the two-part series, you will read about synthetic data and its potential in the insights industry.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Respondent response rates are crucial in online research, which continues to be in high demand due, necessitating increased engagement efforts and incentives amid challenges like survey fatigue and recruitment costs.

Step 3 – The workspace environment and atmosphere

Second part of a conversation with two individuals who are disrupting the creative advertising space through insight and innovation: Sir Martin Sorrell, Executive Chairman of S4 Capital and Scott Spirit, its Chief Growth Officer.

Our discussion revolves around the opportunities, advancements, challenges and threats that AI presents to the market research industry and how it impacts the efficiency and efficacy of insights, both positively and negatively.

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

The future of insights

AI is increasingly seen as a solution for research, but a ScienceDirect report reveals that collaboration with human researchers is still in early stages, especially in thematic analysis.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

The importance of face-to-face networking and research.