Recent Articles

Taking product development to the next level

The first and most intriguing question we can ask about post-COVID is whether we are already there or not.

Part II: The Inclusion Opportunity is upon us… and it is a key source of future growth for brands.

For this series, join us at our ESOMAR Latam Conference in Mexico City as we interview speakers from the event. The interviews are be conducted in Spanish, Portuguese and English.

AI is fast becoming a driving force in the market research and insights industry.

How research shaped the work of charity, Medical Aid Films, and led to new content that helps young men in Zambia prepare for more engaged fatherhood.

Are you wasting time and resources on segmentation profiles that go unused? With 68% of business data underutilized (Seagate), it’s clear that traditional audience profiling often misses the mark. It's time for a new approach.

Eight “dummy” projects to describe the pricing mechanism within the Market Research Industry.

A typical market research project includes several stages, and focusing on data quality during each of these is, of course, critical.

This edition features Sarah Ashley, who shares insights on Google Ads for EMEA. We discussed the role of insights in tech innovation and tips for strategic transitions at one of the world's leading companies.

The Nature of Insights is an article series that explores the forces that shape our work and industry.

A recent roundtable discussion delved into the diverse landscape of AI's role in qualitative research, raising a multitude of questions and considerations.

This edition features Christian Niederauer, Global Head of Insights, Colgate-Palmolive. Christian discusses his perspective on how research and insights impact the consumer packaged goods industry with both products and consumers.

The low inflation experienced in the region enabled the insights industry to avoid net growth turning negative.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Research used to be playful.

Insights from the Insight250: Q&A with Crispin Beale - Mark Harrington

This article, an excerpt from ESOMAR's Global Market Research 2023 report, explores how project types and study designs are evolving over time and identifies trends that were already growing and have accelerated.

Editorial

The power of market share projection