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For this series, join us at our ESOMAR Latam Conference in Mexico City as we interview speakers from the event. The interviews are be conducted in Spanish, Portuguese and English.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

AI is changing how we generate insights, but not all AI-driven methods are the same. Relying solely on 'synthetic data' can be misleading and unhelpful, as it should not be treated as a catch-all term for all AI outputs.

Why cooperation and negotiation are crucial to get the UK back on its feet

How brands can embrace pessimism following the COP26 conference in Glasgow

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

We need about 50,000 Omicron cases + 21 days of tracking to draw conclusions.

Respondent response rates are crucial in online research, which continues to be in high demand due, necessitating increased engagement efforts and incentives amid challenges like survey fatigue and recruitment costs.

AI is fast becoming a driving force in the market research and insights industry.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

The low inflation experienced in the region enabled the insights industry to avoid net growth turning negative.

Second part of a conversation with two individuals who are disrupting the creative advertising space through insight and innovation: Sir Martin Sorrell, Executive Chairman of S4 Capital and Scott Spirit, its Chief Growth Officer.

Step 3 – The workspace environment and atmosphere

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

AI is increasingly seen as a solution for research, but a ScienceDirect report reveals that collaboration with human researchers is still in early stages, especially in thematic analysis.

AI not only decodes subcultures but also creates them. Marketers can now identify emerging groups before they fully develop, giving businesses an advantage in reaching new audiences.

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

Our discussion revolves around the opportunities, advancements, challenges and threats that AI presents to the market research industry and how it impacts the efficiency and efficacy of insights, both positively and negatively.

The future of insights

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.