Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
The abundance of data from diverse sources presents both opportunities and obstacles. A proactive self-regulation policy such as the currently under-revision ICC/ESOMAR Code will be pivotal in addressing them.
Enriching qualitative insights
2 min readA recent roundtable discussion delved into the diverse landscape of AI's role in qualitative research, raising a multitude of questions and considerations.
Talking Insights: ESOMAR Latin America 2023
< 1 min readFor this series, join us at our ESOMAR Latam Conference in Mexico City as we interview speakers from the event. The interviews are be conducted in Spanish, Portuguese and English.
ESOMAR Latin America Conference 2023
4 min readEditorial
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Vinay discusses how evolutions and advancements in market research and insight technology are impacting consumer understanding and customer experience, specifically in the fast-moving consumer goods (FMCG) space.
Pivot to minimalism....?
We are always right!
Positive regional growth, but sufficient?
Interviewing the World’s Insight Leaders
7 min readInsights from the Insight250: Q&A with Crispin Beale - Mark Harrington
The quest for data integrity
9 min readThe evolving importance of data integrity and the partners, tools, and approaches that are helping enterprises enhance the quality of the research and insights at their fingertips.
November 14 reforecast due to OSHA rule stay
15 min readTrump Appointees block OSHA testing or vaccination rule, resulting in 35,000 to 45,000 more deaths over the next three months
Research that makes a difference
5 min readHow to reduce the spread of COVID-19 within primary and secondary schools.
On the human-AI partnership
< 1 min readWhen it comes down to it, we will use every sophisticated tool in very human ways. I wonder if ChatGPT will survive what humans do to it!
Getting NPD just right
2 min readThe power of market share projection
Insight250 jury
5 min readInternational Jury for the 2023 Insight250 Awards announced
Part two in a three-part series that explores synthetic respondents and their impact on the market research industry.
Our discussion revolves around the opportunities, advancements, challenges and threats that AI presents to the market research industry and how it impacts the efficiency and efficacy of insights, both positively and negatively.
This article, an excerpt from ESOMAR's Global Market Research 2023 report, explores how project types and study designs are evolving over time and identifies trends that were already growing and have accelerated.
It’s clear that businesses and organisations around the world need to measure a different sort of success.