Recent Articles

Part Three: Understanding habitual and deliberate consumer decision behaviour

The recent MIE'24 conference had important lessons for the insights industry, illustrating that those who embrace and leverage AI responsibly will gain a competitive edge in shaping the future of the insights industry.

Unveiling the power of domestic clients: witness the remarkable pandemic recovery driven by domestic demand as clients shape success and budgets while exploring regional variations and shifting trends in major sectors of the market research landscape.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

ESOMAR’s Global Prices Study 2023 finds that the global median price for social listening projects involving the delivery of data collection, presentation and advanced analytics has been steadily increasing over the years.

How community can alleviate the cost-of-living crisis

There is a greater need to get the right data and insights faster for global brands and researchers alike

The global energy landscape is witnessing a remarkable transformation, driven by a surge in renewable energy adoption.

A typical market research project includes several stages, and focusing on data quality during each of these is, of course, critical.

This edition highlights Litthya Baez, US Portfolio Lead for Consumer Insights at Haleon, who drives growth for health and wellness brands with over 20 years of experience in marketing and analytics.

Insight250 nominations for 2023 now officially open.

Learn about the impact of ethics on marketing, insights and market research

Brand ‘moo-vers‘ and shakers

This article explores the legal and ethical impacts of AI in the market research and insights industry from the perspectives of its various stakeholders.

Having attended a number of conferences over the past couple of weeks, I have been amazed not only at how ChatGPT has dominated almost all conversations and presentations, but also at the almost total absence of any cautionary note regarding its usage!

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

Using augmented reality to delve into consumer insights

The future of insights

The low inflation experienced in the region enabled the insights industry to avoid net growth turning negative.

Supercharge means “to make faster or more powerful.” Supercharge is also the theme for ESOMAR’s 2023 Global Congress, held in Amsterdam 10th-13th of September.