Recent Articles

There is a greater need to get the right data and insights faster for global brands and researchers alike

For this series, join us at our ESOMAR Latam Conference in Mexico City as we interview speakers from the event. The interviews are be conducted in Spanish, Portuguese and English.

Observations and takeaways from the AI Forum

How community can alleviate the cost-of-living crisis

Brand ‘moo-vers‘ and shakers

Business leaders face a dilemma in adopting artificial intelligence: balancing rapid innovation with ethical restraint. Many discuss “responsible AI,” but few implement it effectively, risking systems they can't control.

The global energy landscape is witnessing a remarkable transformation, driven by a surge in renewable energy adoption.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

This article explores the legal and ethical impacts of AI in the market research and insights industry from the perspectives of its various stakeholders.

Insight250 nominations for 2023 now officially open.

Having attended a number of conferences over the past couple of weeks, I have been amazed not only at how ChatGPT has dominated almost all conversations and presentations, but also at the almost total absence of any cautionary note regarding its usage!

Using augmented reality to delve into consumer insights

A typical market research project includes several stages, and focusing on data quality during each of these is, of course, critical.

Learn about the impact of ethics on marketing, insights and market research

The future of insights

Supercharge means “to make faster or more powerful.” Supercharge is also the theme for ESOMAR’s 2023 Global Congress, held in Amsterdam 10th-13th of September.

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

ESOMAR’s Global Prices Study 2023 finds that the global median price for social listening projects involving the delivery of data collection, presentation and advanced analytics has been steadily increasing over the years.

The low inflation experienced in the region enabled the insights industry to avoid net growth turning negative.

This edition highlights Litthya Baez, US Portfolio Lead for Consumer Insights at Haleon, who drives growth for health and wellness brands with over 20 years of experience in marketing and analytics.