Recent Articles

For this series, join us at our ESOMAR Latam Conference in Mexico City as we interview speakers from the event. The interviews are be conducted in Spanish, Portuguese and English.

The evolving importance of data integrity and the partners, tools, and approaches that are helping enterprises enhance the quality of the research and insights at their fingertips.

Vinay discusses how evolutions and advancements in market research and insight technology are impacting consumer understanding and customer experience, specifically in the fast-moving consumer goods (FMCG) space.

How to reduce the spread of COVID-19 within primary and secondary schools.

The insights industry is evolving with AI and ethical challenges, focusing on trust, data quality, and the importance of human insights.

Positive regional growth, but sufficient?

France’s food culture is steeped in tradition; it’s a food culture where change is slow, and beloved rituals, ingredients, and flavours are kept pristinely conserved over the ages.

Inflation and a strong US Dollar are two big factors to consider when examining the prices reported in the Global Prices Study 2023

When it comes down to it, we will use every sophisticated tool in very human ways. I wonder if ChatGPT will survive what humans do to it!

International Jury for the 2023 Insight250 Awards announced

The power of market share projection

It’s clear that businesses and organisations around the world need to measure a different sort of success.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Ensuring research accuracy is essential. Triangulation combines multiple approaches to enhance the confidence in research findings.

Your surveys, your data, your clients are being affected in ways that we’ve just begun to uncover.

The abundance of data from diverse sources presents both opportunities and obstacles. A proactive self-regulation policy such as the currently under-revision ICC/ESOMAR Code will be pivotal in addressing them.

Our discussion revolves around the opportunities, advancements, challenges and threats that AI presents to the market research industry and how it impacts the efficiency and efficacy of insights, both positively and negatively.

A $34 Billion Insights Industry. How Europe Stands Resilient Against Inflationary Pressures?

António and Ajitha share some reflections from the Women in Tech 2024 conference in Warsaw, Poland

Policymakers should give greater consideration to long-term outcomes of nudges