Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Vinay discusses how evolutions and advancements in market research and insight technology are impacting consumer understanding and customer experience, specifically in the fast-moving consumer goods (FMCG) space.
Reaching high confidence of research results through mixed methods
November 14 reforecast due to OSHA rule stay
15 min readTrump Appointees block OSHA testing or vaccination rule, resulting in 35,000 to 45,000 more deaths over the next three months
Talking Insights: ESOMAR Latin America 2023
< 1 min readFor this series, join us at our ESOMAR Latam Conference in Mexico City as we interview speakers from the event. The interviews are be conducted in Spanish, Portuguese and English.
Positive regional growth, but sufficient?
On the human-AI partnership
< 1 min readWhen it comes down to it, we will use every sophisticated tool in very human ways. I wonder if ChatGPT will survive what humans do to it!
Insight250 jury
5 min readInternational Jury for the 2023 Insight250 Awards announced
It’s clear that businesses and organisations around the world need to measure a different sort of success.
Getting NPD just right
2 min readThe power of market share projection
The insights industry is evolving with AI and ethical challenges, focusing on trust, data quality, and the importance of human insights.
Data Degradation
10 min readYour surveys, your data, your clients are being affected in ways that we’ve just begun to uncover.
Two cents on the price of research
5 min readInflation and a strong US Dollar are two big factors to consider when examining the prices reported in the Global Prices Study 2023
Policymakers should give greater consideration to long-term outcomes of nudges
António and Ajitha share some reflections from the Women in Tech 2024 conference in Warsaw, Poland
From faux-gras to faux-mage…how plant-based brands are putting a twist on French food traditions
8 min readFrance’s food culture is steeped in tradition; it’s a food culture where change is slow, and beloved rituals, ingredients, and flavours are kept pristinely conserved over the ages.
Unlocking AI's true potential while protecting the industry.
Everything you want to know about ResTech
15 min readWhat is “research technology” and Why Is It booming? Answers to the questions in the webinar
Our discussion revolves around the opportunities, advancements, challenges and threats that AI presents to the market research industry and how it impacts the efficiency and efficacy of insights, both positively and negatively.
The importance of ethics
9 min readLearn about the impact of ethics on marketing, insights and market research
Andrew Cleary shares his views on the advantages and challenges of conducting a random probability sampling project in this extract from the report.