Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Second part of a conversation with two individuals who are disrupting the creative advertising space through insight and innovation: Sir Martin Sorrell, Executive Chairman of S4 Capital and Scott Spirit, its Chief Growth Officer.
Part II: The Inclusion Opportunity is upon us… and it is a key source of future growth for brands.
A typical market research project includes several stages, and focusing on data quality during each of these is, of course, critical.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
The impact of Insights on CPG
6 min readThis edition features Christian Niederauer, Global Head of Insights, Colgate-Palmolive. Christian discusses his perspective on how research and insights impact the consumer packaged goods industry with both products and consumers.
Talking Insights: ESOMAR Latin America 2023
< 1 min readFor this series, join us at our ESOMAR Latam Conference in Mexico City as we interview speakers from the event. The interviews are be conducted in Spanish, Portuguese and English.
Let’s bring play back to research
7 min readResearch used to be playful.
Enriching qualitative insights
2 min readA recent roundtable discussion delved into the diverse landscape of AI's role in qualitative research, raising a multitude of questions and considerations.
Interviewing the World’s Insight Leaders
7 min readInsights from the Insight250: Q&A with Crispin Beale - Mark Harrington
Getting NPD just right
2 min readThe power of market share projection
Pivot to minimalism....?
The Nature of Insights is an article series that explores the forces that shape our work and industry.
Is the “Right Price” in the room now?
4 min readEight “dummy” projects to describe the pricing mechanism within the Market Research Industry.
Word-of-mouth marketing has been essential for brands which thrive without traditional advertising. Social media and augmented reality (AR) enhance product discovery and strengthen connections.
This article, an excerpt from ESOMAR's Global Market Research 2023 report, explores how project types and study designs are evolving over time and identifies trends that were already growing and have accelerated.
Neuroscience in MRX
6 min readShiny objects vs. insight breakthroughs.
ESOMAR Latin America Conference 2023
4 min readEditorial
AI is fast becoming a driving force in the market research and insights industry.
A threat to the industry?
7 min readThe internalisation of the insights function
On the human-AI partnership
< 1 min readWhen it comes down to it, we will use every sophisticated tool in very human ways. I wonder if ChatGPT will survive what humans do to it!