Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Small-scale responders
4 min readHow community can alleviate the cost-of-living crisis
Avatar – Nextgen market research
6 min readUsing augmented reality to delve into consumer insights
When will we start to give a damn?
5 min readHaving attended a number of conferences over the past couple of weeks, I have been amazed not only at how ChatGPT has dominated almost all conversations and presentations, but also at the almost total absence of any cautionary note regarding its usage!
This article explores the legal and ethical impacts of AI in the market research and insights industry from the perspectives of its various stakeholders.
It’s time to nominate your heroes!
7 min readInsight250 nominations for 2023 now officially open.
Talking Insights: ESOMAR Latin America 2023
< 1 min readFor this series, join us at our ESOMAR Latam Conference in Mexico City as we interview speakers from the event. The interviews are be conducted in Spanish, Portuguese and English.
Learning to love your inner Cyborg!
13 min readWhy Collective Intelligence is the real payoff of AI
Floating power plants (FPPs) are gaining traction in the shifting global energy market, projected to exceed USD 8.6 billion by 2034, addressing electricity demand in land-constrained or unstable grid regions.
Supercharge means “to make faster or more powerful.” Supercharge is also the theme for ESOMAR’s 2023 Global Congress, held in Amsterdam 10th-13th of September.
The global energy landscape is witnessing a remarkable transformation, driven by a surge in renewable energy adoption.
A typical market research project includes several stages, and focusing on data quality during each of these is, of course, critical.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
All those interested in understanding how to establish procedures in order to maintain data security
The low inflation experienced in the region enabled the insights industry to avoid net growth turning negative.
The impact and evolution of training
10 min readExperts across every field often point to continual learning as a foundation for their expertise. The same tends to hold true for market research and insights.
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
Business leaders face a dilemma in adopting artificial intelligence: balancing rapid innovation with ethical restraint. Many discuss “responsible AI,” but few implement it effectively, risking systems they can't control.
The importance of ethics
9 min readLearn about the impact of ethics on marketing, insights and market research
Behavioural Science in action
8 min readHow brands can cut through the noise and create genuine connections with customers
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.