Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Second part of a conversation with two individuals who are disrupting the creative advertising space through insight and innovation: Sir Martin Sorrell, Executive Chairman of S4 Capital and Scott Spirit, its Chief Growth Officer.
Neuroscience in MRX
6 min readShiny objects vs. insight breakthroughs.
Talking Insights: ESOMAR Latin America 2023
< 1 min readFor this series, join us at our ESOMAR Latam Conference in Mexico City as we interview speakers from the event. The interviews are be conducted in Spanish, Portuguese and English.
Reaching high confidence of research results through mixed methods
Enriching qualitative insights
2 min readA recent roundtable discussion delved into the diverse landscape of AI's role in qualitative research, raising a multitude of questions and considerations.
Pivot to minimalism....?
Part two in a three-part series that explores synthetic respondents and their impact on the market research industry.
Interviewing the World’s Insight Leaders
7 min readInsights from the Insight250: Q&A with Crispin Beale - Mark Harrington
ESOMAR Latin America Conference 2023
4 min readEditorial
A threat to the industry?
7 min readThe internalisation of the insights function
On the human-AI partnership
< 1 min readWhen it comes down to it, we will use every sophisticated tool in very human ways. I wonder if ChatGPT will survive what humans do to it!
Getting NPD just right
2 min readThe power of market share projection
November 14 reforecast due to OSHA rule stay
15 min readTrump Appointees block OSHA testing or vaccination rule, resulting in 35,000 to 45,000 more deaths over the next three months
Vinay discusses how evolutions and advancements in market research and insight technology are impacting consumer understanding and customer experience, specifically in the fast-moving consumer goods (FMCG) space.
Research that makes a difference
5 min readHow to reduce the spread of COVID-19 within primary and secondary schools.
This article, an excerpt from ESOMAR's Global Market Research 2023 report, explores how project types and study designs are evolving over time and identifies trends that were already growing and have accelerated.
Positive regional growth, but sufficient?
Happiness, language, and personality
9 min readSince happiness is such a fundamental concept, it touches all aspects of life including market research.
Is the “Right Price” in the room now?
4 min readEight “dummy” projects to describe the pricing mechanism within the Market Research Industry.
Continuation of the review of four waves of evolution in brand building theories and the interrelated changes in the brand health measurement methodologies.