Recent Articles

The Nature of Insights is an article series that explores the forces that shape our work and industry.

The turnover left untapped in the past two years, may well haunt the industry for longer.

Facebook’s new parent company name and logo, Meta

Dan Wish's leadership journey unveils a holistic approach encompassing team empowerment, strategic partnerships, global leadership finesse, conflict resolution, and unwavering leadership values.

Fine Research have delivered 2460 support messages prepared by Latin America healthcare professionals to the Save The Children Humanitarian Response team

The context for insights and analytics in harnessing the power of artificial intelligence in 2022

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

The 2022 Insight250 Winners list features innovators and leaders from 46 nations spanning six continents.

Second part of a conversation with two individuals who are disrupting the creative advertising space through insight and innovation: Sir Martin Sorrell, Executive Chairman of S4 Capital and Scott Spirit, its Chief Growth Officer.

A “fireside” chat with PepsiCo’s Sioned Winfield

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

The low inflation experienced in the region enabled the insights industry to avoid net growth turning negative.

For this series, join us at our ESOMAR Latam Conference in Mexico City as we interview speakers from the event. The interviews are be conducted in Spanish, Portuguese and English.

Respondent response rates are crucial in online research, which continues to be in high demand due, necessitating increased engagement efforts and incentives amid challenges like survey fatigue and recruitment costs.

Using non-exec roles, technology, and humour in innovation and leadership

Part II: The Inclusion Opportunity is upon us… and it is a key source of future growth for brands.

Innovation predictions in the era of Machine Learning

Our discussion revolves around the opportunities, advancements, challenges and threats that AI presents to the market research industry and how it impacts the efficiency and efficacy of insights, both positively and negatively.

Taking product development to the next level

AI not only decodes subcultures but also creates them. Marketers can now identify emerging groups before they fully develop, giving businesses an advantage in reaching new audiences.