Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Observations and takeaways from the AI Forum
Lessons on how to surf the AI wave
3 min readThe recent MIE'24 conference had important lessons for the insights industry, illustrating that those who embrace and leverage AI responsibly will gain a competitive edge in shaping the future of the insights industry.
AI: All-Inputs
5 min readWe are the chefs. Data are our ingredients.
Unveiling the power of domestic clients: witness the remarkable pandemic recovery driven by domestic demand as clients shape success and budgets while exploring regional variations and shifting trends in major sectors of the market research landscape.
Part Three: Understanding habitual and deliberate consumer decision behaviour
Small-scale responders
4 min readHow community can alleviate the cost-of-living crisis
A typical market research project includes several stages, and focusing on data quality during each of these is, of course, critical.
The global energy landscape is witnessing a remarkable transformation, driven by a surge in renewable energy adoption.
This edition highlights Litthya Baez, US Portfolio Lead for Consumer Insights at Haleon, who drives growth for health and wellness brands with over 20 years of experience in marketing and analytics.
There is a greater need to get the right data and insights faster for global brands and researchers alike
It’s time to nominate your heroes!
7 min readInsight250 nominations for 2023 now officially open.
The importance of ethics
9 min readLearn about the impact of ethics on marketing, insights and market research
The battle for meat-free
6 min readBrand ‘moo-vers‘ and shakers
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
When will we start to give a damn?
5 min readHaving attended a number of conferences over the past couple of weeks, I have been amazed not only at how ChatGPT has dominated almost all conversations and presentations, but also at the almost total absence of any cautionary note regarding its usage!
This article explores the legal and ethical impacts of AI in the market research and insights industry from the perspectives of its various stakeholders.
The low inflation experienced in the region enabled the insights industry to avoid net growth turning negative.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Imagination
5 min readThe future of insights
Avatar – Nextgen market research
6 min readUsing augmented reality to delve into consumer insights