Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
This article explores the legal and ethical impacts of AI in the market research and insights industry from the perspectives of its various stakeholders.
Talking Insights: ESOMAR Latin America 2023
< 1 min readFor this series, join us at our ESOMAR Latam Conference in Mexico City as we interview speakers from the event. The interviews are be conducted in Spanish, Portuguese and English.
Supercharge means “to make faster or more powerful.” Supercharge is also the theme for ESOMAR’s 2023 Global Congress, held in Amsterdam 10th-13th of September.
All those interested in understanding how to establish procedures in order to maintain data security
Discover some of the companies that have chosen to be a part of the ESOMAR community as corporate members.
The impact and evolution of training
10 min readExperts across every field often point to continual learning as a foundation for their expertise. The same tends to hold true for market research and insights.
Our Human-in-the-Loop approach is simple: AI for repetitive tasks; Humans for insights; and evidence for every claim. Read our POV.
Behavioural Science in action
8 min readHow brands can cut through the noise and create genuine connections with customers
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
The global energy landscape is witnessing a remarkable transformation, driven by a surge in renewable energy adoption.
A typical market research project includes several stages, and focusing on data quality during each of these is, of course, critical.
The low inflation experienced in the region enabled the insights industry to avoid net growth turning negative.
Balancing customer focus with competitive awareness is crucial for business success, leveraging insights to create category-dominating products and services. Here’s how you can find the right balance.
Learning to love your inner Cyborg!
13 min readWhy Collective Intelligence is the real payoff of AI
COVID-19 December 2021 forecast for the USA
13 min readI’d like to say the pandemic ends with humanity learning a valuable lesson in the power to take care of one another.
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
COVID-19 forecast in the USA
28 min readReview, projections & implications for Q1 2022
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
The importance of ethics
9 min readLearn about the impact of ethics on marketing, insights and market research