Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Hope as a useful solution or another hyped piece of technology that will eventually fall by the wayside?
Integrating AI into market research
6 min readTo ensure that AI is deployed ethically and responsibly, market research companies and practitioners require a comprehensive framework that establishes agreed-upon standards.
AI - bane or boon for market research?
6 min readChatGPT and Bard will transform our jobs as market researchers: both disruption and opportunity lie ahead.
Solving this problem will not only advance insights, but provide foresight into the future of how we evolve our research practices.
The state of the consumer in 2022
2 min readThe context for insights and analytics in harnessing the power of artificial intelligence in 2022
Predictive qual
6 min readHow to turn the art of qual into a science of impact?