Recent Articles

The context for insights and analytics in harnessing the power of artificial intelligence in 2022

The rise of AI has significantly impacted the insights industry through synthetic data, though it has its critics. In this first part of the two-part series, you will read about synthetic data and its potential in the insights industry.

Part II: The Inclusion Opportunity is upon us… and it is a key source of future growth for brands.

Fine Research have delivered 2460 support messages prepared by Latin America healthcare professionals to the Save The Children Humanitarian Response team

The global energy landscape is witnessing a remarkable transformation, driven by a surge in renewable energy adoption.

AI not only decodes subcultures but also creates them. Marketers can now identify emerging groups before they fully develop, giving businesses an advantage in reaching new audiences.

The 2022 Insight250 Winners list features innovators and leaders from 46 nations spanning six continents.

AI is increasingly seen as a solution for research, but a ScienceDirect report reveals that collaboration with human researchers is still in early stages, especially in thematic analysis.

A “fireside” chat with PepsiCo’s Sioned Winfield

Learn about the impact of ethics on marketing, insights and market research

ESOMAR’s Global Prices Study 2023 finds that the global median price for social listening projects involving the delivery of data collection, presentation and advanced analytics has been steadily increasing over the years.

A recent roundtable discussion delved into the diverse landscape of AI's role in qualitative research, raising a multitude of questions and considerations.

Andrew Cleary shares his views on the advantages and challenges of conducting a random probability sampling project in this extract from the report.

Using non-exec roles, technology, and humour in innovation and leadership

The results of the latest ESOMAR Users and Buyers Global Insights Study show there is much to be positive about in the next 12 months, alongside clear challenges ahead for internal insights teams and their research agency partners.

This article, an excerpt from ESOMAR's Global Market Research 2023 report, explores how project types and study designs are evolving over time and identifies trends that were already growing and have accelerated.

A typical market research project includes several stages, and focusing on data quality during each of these is, of course, critical.

Taking product development to the next level

ESOMAR’s Global Users & Buyers of Insights 2023 report shows that around half of all projects (48%) are conducted internally, with signs hinting at a preference for simpler, likely cheaper projects being chosen for internalisation.

Innovation predictions in the era of Machine Learning