Recent Articles

ESOMAR brought together experts, practitioners and curious learners (such as myself) eager to learn and share knowledge about one of the tropical topics – Artificial Intelligence (AI) in the insights industry.

The entire presentation from Congress 2023, discusses the necessary skills we humans will need to consider to stay competitive in the evolving technological future.

The power of marketing and insights to increase consumer understanding.

Unlock the secrets of Alpro's design revolution in our latest session at Congress 2023, blending market research with AI expertise!

Neuromarketing offers FMCG brands invaluable insights into consumer behavior, enabling them to optimize packaging, colors, and ads to profoundly connect with their target audience and stand out in a saturated market.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Quantitative passive methods dominate the research data-gathering landscape, with 56.5% of global spending

Reaching high confidence of research results through mixed methods

"If you, as a brand or company, are taking a stance on cultural issues, who and what are you trying to influence?"

Join Greg Matheson, CEO of iResTech, as he delves into the disruptive yet beneficial role of AI in combating fraud in the industry and how dtect can solve these issues for cleaner, better survey results.

Explore the rich tapestry of South Africa's history with Fathima Paruk from Woolworths Foods.

A take on the adoption rate of smart home devices

Learn about the upcoming events and partnerships that ESOMAR is engaging in, including TMRE, Online Career Fairs, and collaborations with Wire and the University of Georgia, hosted by Jean-Marc Léger, Bob Birdsell, and Marie Melsheimer.

Explore the transformative synergy between humans and AI in the realm of market research. Uncover the pivotal role AI plays in shaping the future of market research, emphasizing the harmonious integration of technology with human expertise.

We’ve always been wary of tech. But eventually, each new tech gets absorbed in a new normal, and life goes on... with man still in control! Is AI different?

Our discussion revolves around the opportunities, advancements, challenges and threats that AI presents to the market research industry and how it impacts the efficiency and efficacy of insights, both positively and negatively.

Insight professionals’ productivity and ability to deliver excellence, rigour, and creativity, whilst working to tight deadlines and within demanding budget constraints.

SimilarWeb, the official measure of the digital world, goes beyond surveys.

The paramount concern for software vendors is crafting capabilities that adhere to the diverse spectrum of privacy standards and legislation across the world.

The results of the latest ESOMAR Users and Buyers Global Insights Study show there is much to be positive about in the next 12 months, alongside clear challenges ahead for internal insights teams and their research agency partners.