Recent Articles

This article, an excerpt from ESOMAR's Global Market Research 2023 report, explores how project types and study designs are evolving over time and identifies trends that were already growing and have accelerated.

Positive regional growth, but sufficient?

The importance of face-to-face networking and research.

Quantitative passive methods dominate the research data-gathering landscape, with 56.5% of global spending

Facebook’s new parent company name and logo, Meta

The results of the latest ESOMAR Users and Buyers Global Insights Study show there is much to be positive about in the next 12 months, alongside clear challenges ahead for internal insights teams and their research agency partners.

The internalisation of the insights function

A “fireside” chat with PepsiCo’s Sioned Winfield

Brand experience (BX) and customer experience (CX) reflect the emotions consumers feel with your brand, influencing their perceptions, reviews, and loyalty.

Vinay discusses how evolutions and advancements in market research and insight technology are impacting consumer understanding and customer experience, specifically in the fast-moving consumer goods (FMCG) space.

The insights function has shifted, with nearly half of research projects now conducted internally. In Latin America, businesses grapple with effectively leveraging AI for insights generation, underscoring the growing importance of partnerships.

The context for insights and analytics in harnessing the power of artificial intelligence in 2022

Part II: The Inclusion Opportunity is upon us… and it is a key source of future growth for brands.

It’s not new news that we humans love a bit of escapism and brands have been capitalising on that for decades.

Andrew Cleary shares his views on the advantages and challenges of conducting a random probability sampling project in this extract from the report.

Fine Research have delivered 2460 support messages prepared by Latin America healthcare professionals to the Save The Children Humanitarian Response team

Internalization in market research is trending, driven by technological advancements, leading to a balance between in- and outsourcing, while strategic insights and foresights remain vital for growth amid increasing demands and resource constraints.

This edition features Sarah Ashley. Sarah delivers insights on markets and consumers for Google's EMEA operations, with a focus on Google Ads. Previously she served in research, brand and insight roles for Truth Consulting, Kantar and Landar Associates.

Teamwork makes the dream work!

The 2022 Insight250 Winners list features innovators and leaders from 46 nations spanning six continents.