Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

Filtered by: Popular Clear
14 September 2023
in General

Exploring the intricate landscape of AI and its effects on the insights sector, announcing our award-winning papers, plus more dancing - this time with a special performance to unveil our 2024 Congress location.


20 September 2023
in General

ESOMAR's Congress 2023 in Amsterdam left a lasting impact on the insights community with its global industry reports, diverse speakers, and vibrant social events.


6 December 2023

In recent times, the U.S. witnessed a notable upswing in the insights industry, achieving a substantial absolute growth of 14.3% and reaching an overall turnover of US$71 billion.


5 October 2023
in General

From sunset views to illuminated rooms, Congress in Amsterdam left us with anticipation of what's to come.


17 January

From zero-party data to the gaming gender divide, we find out how consumer's mobile app behaviour can give us new insights.


2 April

The results of the latest ESOMAR Users and Buyers Global Insights Study show there is much to be positive about in the next 12 months, alongside clear challenges ahead for internal insights teams and their research agency partners.


8 February
in General

What happens when social shifts, regulations and new technologies impact the fundamental business models the industry (any industry!) has relied on for years?


23 January
in General

In 2016, the political polling industry was hit by a humiliation from which it still has not recovered. All the predictions were wrong: Donald Trump, not Hillary Clinton, was heading to the White House, and trust in polling plummeted.


14 November 2023
in General

In this edition of Talking Insights, we sit down with Arend Koekkoek, a visionary entrepreneur with a passion for transforming agriculture.


27 September 2023
in General

The ESOMAR Congress 2023 brought together industry giants to discuss market research and analytics, focusing on AI, sustainability, and diverse research methodologies


18 December 2023

A favourable wind crosses the region.


27 October 2023
in General

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


20 March

This article explores the legal and ethical impacts of AI in the market research and insights industry from the perspectives of its various stakeholders.


17 January
in General

In the face of enduring economic, social, and political disruptions that have long impacted these two regions, ESOMAR’s Global Market Research 2023 reveals a noteworthy recovery in 2022 for both the Middle East and Africa.


27 March
in General

The abundance of data from diverse sources presents both opportunities and obstacles. A proactive self-regulation policy such as the currently under-revision ICC/ESOMAR Code will be pivotal in addressing them.


1 December 2023
in General

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


5 April

Digital ethnography has rapidly become a powerful tool for understanding consumer insights and motivations. For the food and beverage industry, it can deliver more precise, enduring, and actionable insights.


29 December 2023
in General

Delve into the leadership secrets of James Sallows as he discusses the power of trust, transparency, and building advocacy to leave a lasting impact in the industry.

1 16 17 18 19 20 21 22 23 24