Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

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2 March
in General

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

12 April
in General

The growing importance of customer service and how it is evolving as consumers become increasingly savvy and markets become increasingly complex.

20 June
in Opinions

Dan Foreman meets Irena Hempel about being a refugee from the war in Bosnia. She escaped with her mother and eventually made her way to Germany, fleeing bullets, fires, and crossing rivers, quite a story.

22 April
in General

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

17 January
in General

Perspectives on pricing for insights and analytics projects with Lisa Wilding-Brown.

31 March
in General

Every person has the ability to build more connected, understanding, and empathetic workplaces that are inclusive and support positive experiences for all.

Advertorial Series
5 May

This presentation will highlight some examples and case studies where connecting applications and data allow us to supercharge processes.

15 February
in General

What makes an Insight250 Winner

1 November 2021

Insight communities (also known as MROCs) seem to be on a roll, increasingly taking centre stage in many research designs. Find out why.

5 April
in General

Sage advice from leaders and legends across the market research, consumer insights and data-driven marketing sectors.

7 June
in General

How balancing hard and soft skills through these paradigm shifts is critical to the efficacy and credibility of insights.

28 March

Unique perspectives on a spectrum of topics impacting research and insights, from innovation and leadership to trust and disruption.

9 March

New research shows that brands need to focus more than ever on earning people’s trust in how they use data.

17 February

Emotional values are the key to brand loyalty.

7 April

the Beirut explosion

8 March
in General

Using augmented reality to delve into consumer insights

Advertorial Series
18 March

Discover in this session how Mondelez's SnackFutures team uses the startup mindset and model for creating and launching new brands which are kind to the planet and deliciously fun.

21 February
in General

Different reactions to the pandemic

16 December 2021

Tell us about your life one year from now.

3 November 2021
in General

Step 2 – The company location from the point of view of consumers and employees

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