Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
The importance of customer service
8 min readThe growing importance of customer service and how it is evolving as consumers become increasingly savvy and markets become increasingly complex.
A journey for many lifetimes
< 1 min readDan Foreman meets Irena Hempel about being a refugee from the war in Bosnia. She escaped with her mother and eventually made her way to Germany, fleeing bullets, fires, and crossing rivers, quite a story.
Welcome to new ESOMAR Corporate members
7 min readDiscover the latest companies who have chosen to join the ESOMAR community as corporate members.
…What now? Pricing insights
9 min readPerspectives on pricing for insights and analytics projects with Lisa Wilding-Brown.
How we can better connect at work
8 min readEvery person has the ability to build more connected, understanding, and empathetic workplaces that are inclusive and support positive experiences for all.
This presentation will highlight some examples and case studies where connecting applications and data allow us to supercharge processes.
The Judges' Perspective
10 min readWhat makes an Insight250 Winner
Insight communities – hidden depths
9 min readInsight communities (also known as MROCs) seem to be on a roll, increasingly taking centre stage in many research designs. Find out why.
Top Tips from our Leaders and Innovators
5 min readSage advice from leaders and legends across the market research, consumer insights and data-driven marketing sectors.
How balancing hard and soft skills through these paradigm shifts is critical to the efficacy and credibility of insights.
Global insight perspectives
13 min readUnique perspectives on a spectrum of topics impacting research and insights, from innovation and leadership to trust and disruption.
Alexa, stop spying on me
6 min readNew research shows that brands need to focus more than ever on earning people’s trust in how they use data.
A 25-year view of brand loyalty
6 min readEmotional values are the key to brand loyalty.
Insights against chaos
7 min readthe Beirut explosion
Avatar – Nextgen market research
6 min readUsing augmented reality to delve into consumer insights
Discover in this session how Mondelez's SnackFutures team uses the startup mindset and model for creating and launching new brands which are kind to the planet and deliciously fun.
Insights in Asia Pacific
5 min readDifferent reactions to the pandemic
System 3 and storyhearing
7 min readTell us about your life one year from now.
Brand ethics in pandemic time
6 min readStep 2 – The company location from the point of view of consumers and employees