Recent Articles

Kim Smouter finds out about the supply ecosystem in market research

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software

Behavioural science in quantitative research Part 1

How market research can help to give a voice to underserved populations and provide insights that will champion sustainable initiatives in a wide range of countries and situations.

How to be a respondent-centric researcher?

The growing importance of both community and collaboration in the research space and the professional world overall.

Over two round table sessions, we (a collection of clients and suppliers from a wide range of countries, including Japan and Tunisia) discussed the implications of AI on the evolution of research methods.

It seems as if researchers have come to a consensus on the “right” amount of confidence to have in all studies and for all business questions: 95%.

The importance of innovation and leadership in insights technology

What is synthetic data, how can we use it, and what are the risks?

GPT-4 equals the performance of the top specialized ABSA (Aspect Based Sentiment Analysis) models that have been developed until this year, while learning from just six examples. GPT-3.5, when fine-tuned, achieves the highest accuracy currently known.

This year the application of behavioural science in the UK received a boost from the Financial Conduct Authority (FCA). The regulatory body has been experimenting with behavioural science for a decade to improve outcomes for consumers.

Alex Hunt discusses the growing and evolving role of artificial intelligence (AI) in the insights industry, including its impact on approach, methodology, and people.

AI turns qualitative data into numerical representations you can compute with, quantify, and confidently extract patterns from.

A playbook for innovation leaders in the CPG/FMCG industry

Healthcare industry professionals actively wanted to stay on top of social media to participate with patients and caregivers on various medical topics.

Oh good. Another article espousing the secrets of persuading young consumers.

The death of evidence?

As we embark on the exciting journey of technological progress, we ask ourselves how can we in insights take advantage of AI rather than have it take advantage of us? How much can it amplify our capabilities?

Tech is essential, but it’s not the point