Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

Filtered by: Popular Clear
17 March 2022

Learn about the past, present, and future of the U.S. workplace through the Connecting Generations article series!


8 February 2022

The realm of social listening and using it to extract digital intelligence to guide decisions and craft strategy.


21 November 2023

Over two round table sessions, we (a collection of clients and suppliers from a wide range of countries, including Japan and Tunisia) discussed the implications of AI on the evolution of research methods.


21 April 2022

(and it’s all down to the P-word)


20 June 2022
in Opinions

Dan Foreman meets Irena Hempel about being a refugee from the war in Bosnia. She escaped with her mother and eventually made her way to Germany, fleeing bullets, fires, and crossing rivers, quite a story.


20 October 2022

From researcher to business partner: A new mindset for market researchers to elevate their value proposition


10 May 2022

An assessment of how research strategies and tactics are evolving as markets become more complex and consumers become savvier.


7 May 2024

To effectively gather insights from Generation Z, researchers must embrace innovative methodologies and nuanced approaches that reflect the diverse perspectives and behaviors of this unique cohort.


21 June 2022

The growing importance of both community and collaboration in the research space and the professional world overall.


28 January

As market research evolves, fully permissioned first-party data will become crucial in 2025. Three significant shifts are changing how businesses engage with consumers, making this data indispensable.


Series Popular
30 April 2024

Technological advancements have reshaped market research, but it's not that simple. Here, we provide an edited extract of a chapter that can be found in ESOMAR’s Global Market Research report.


30 March 2022

Why we need integration


8 March 2022

Together we can make a positive impact in 2022. Here’s to the future of women!


24 August 2022

"Change" is a word that has recently gained wide currency. The only question is whether it is change that has accelerated, or perhaps the narrative of constancy, largely supported by marketing matrices popular in global communication, has crumbled?


15 June 2022

How to be a respondent-centric researcher?


5 March 2024

Alex Hunt discusses the growing and evolving role of artificial intelligence (AI) in the insights industry, including its impact on approach, methodology, and people.


7 September 2022

Behavioural science in quantitative research Part 1


14 December 2022

This year the application of behavioural science in the UK received a boost from the Financial Conduct Authority (FCA). The regulatory body has been experimenting with behavioural science for a decade to improve outcomes for consumers.


4 July 2023

This edition takes an up-close review of the role of insights in the entertainment industry to support the dynamic nature of content development and consumer satisfaction.


16 November 2023
in General

What is an insight, why are they so critical to marketing success, and what’s the secret to getting them right?

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