Recent Articles

Learn about the past, present, and future of the U.S. workplace through the Connecting Generations article series!

The realm of social listening and using it to extract digital intelligence to guide decisions and craft strategy.

Over two round table sessions, we (a collection of clients and suppliers from a wide range of countries, including Japan and Tunisia) discussed the implications of AI on the evolution of research methods.

(and it’s all down to the P-word)

Dan Foreman meets Irena Hempel about being a refugee from the war in Bosnia. She escaped with her mother and eventually made her way to Germany, fleeing bullets, fires, and crossing rivers, quite a story.

From researcher to business partner: A new mindset for market researchers to elevate their value proposition

An assessment of how research strategies and tactics are evolving as markets become more complex and consumers become savvier.

To effectively gather insights from Generation Z, researchers must embrace innovative methodologies and nuanced approaches that reflect the diverse perspectives and behaviors of this unique cohort.

The growing importance of both community and collaboration in the research space and the professional world overall.

As market research evolves, fully permissioned first-party data will become crucial in 2025. Three significant shifts are changing how businesses engage with consumers, making this data indispensable.

Technological advancements have reshaped market research, but it's not that simple. Here, we provide an edited extract of a chapter that can be found in ESOMAR’s Global Market Research report.

Why we need integration

Together we can make a positive impact in 2022. Here’s to the future of women!

"Change" is a word that has recently gained wide currency. The only question is whether it is change that has accelerated, or perhaps the narrative of constancy, largely supported by marketing matrices popular in global communication, has crumbled?

How to be a respondent-centric researcher?

Alex Hunt discusses the growing and evolving role of artificial intelligence (AI) in the insights industry, including its impact on approach, methodology, and people.

Behavioural science in quantitative research Part 1

This year the application of behavioural science in the UK received a boost from the Financial Conduct Authority (FCA). The regulatory body has been experimenting with behavioural science for a decade to improve outcomes for consumers.

This edition takes an up-close review of the role of insights in the entertainment industry to support the dynamic nature of content development and consumer satisfaction.

What is an insight, why are they so critical to marketing success, and what’s the secret to getting them right?