Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Social listening has a long way to go
8 min readDo you always have to generate primary data to arrive at Qual insights?
Practising empathy
6 min readWhy showing empathy is not as easy as it may sound?
Solving this problem will not only advance insights, but provide foresight into the future of how we evolve our research practices.
Welcome to the Twatterverse!
5 min readThe death of evidence?
How balancing hard and soft skills through these paradigm shifts is critical to the efficacy and credibility of insights.
"Change" is a word that has recently gained wide currency. The only question is whether it is change that has accelerated, or perhaps the narrative of constancy, largely supported by marketing matrices popular in global communication, has crumbled?
TikTok is the future
2 min readIn this TikTok video presentation, understand why you should care about the platform as well as how to gather, analyse and report the data
Market Research
6 min readAn essential tonic for startups to disrupt, dominate and lead a market
What if
7 min readEditorial on the ESOMAR Congress 2022
The future of market research
6 min readFrom researcher to business partner: A new mindset for market researchers to elevate their value proposition
Personality psychology
6 min readBehavioural science in quantitative research: Part three
Experience improvement
6 min readHow to wield market research methodology and technology to grow and convert customers
Respondent experience management Part 1
6 min readHow to be a respondent-centric researcher?
The power of now
5 min readBehavioural Tech-heads: What technology needs to learn from behavioural science
Welcome to new ESOMAR Corporate members
7 min readDiscover the latest companies who have chosen to join the ESOMAR community as corporate members.
COVID-19 Omicron retrospective
19 min readMy hope for our research community is that we will unlock new insights and analytics to make the world a safer and healthier place for us all.
Understanding employee ownership
7 min readTransitioning to employee-owned business models to incent and empower your workforce.
The hidden key to happiness
7 min readPractice gratitude - day in day out. Try to trust more and forgive.
Data privacy in translation
5 min readThe landscape of global data privacy
Are we vets or doctors?
5 min readOur role in providing impactful insights to business issues