Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Respondent experience management Part 1
6 min readHow to be a respondent-centric researcher?
What is synthetic data, how can we use it, and what are the risks?
Gen Z blah, blah, blah
5 min readOh good. Another article espousing the secrets of persuading young consumers.
How market research can help to give a voice to underserved populations and provide insights that will champion sustainable initiatives in a wide range of countries and situations.
Unpacking human centricity
5 min readTech is essential, but it’s not the point
This year the application of behavioural science in the UK received a boost from the Financial Conduct Authority (FCA). The regulatory body has been experimenting with behavioural science for a decade to improve outcomes for consumers.
Welcome to the Twatterverse!
5 min readThe death of evidence?
Designing Research to Enhance Participation
16 min readCrispin sits down with Lisa Wilding-Brown, CEO of Innovate MR to discuss the strategies and tactics to deliver more engaging, effective research to understand consumer, markets and competitors.
A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software
Digital design re-thinking
7 min readIncreasing brand health and wealth in Indonesia
The global impact and reach of research
11 min readThe global nature of research and how advancements in technology and methodology are driving change, both good and bad for the industry
2021 had been an incredible year for investment into the insights and marketing analytics sector – over $9 billion in one single year. Surely the market would have to take a rest in 2022?
The paradox of insights tech
5 min readInsights tech is essential, but it’s not the point.
The evolving importance of social media
8 min readThe benefits, challenges, and opportunities social media provides as it continues to evolve in our society.
As we embark on the exciting journey of technological progress, we ask ourselves how can we in insights take advantage of AI rather than have it take advantage of us? How much can it amplify our capabilities?
Social media in healthcare
8 min readHealthcare industry professionals actively wanted to stay on top of social media to participate with patients and caregivers on various medical topics.
a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.
The growing role of data science
10 min readThe ever-expanding role of data science in driving decisions and shaping strategies within organisations
Personality psychology
6 min readBehavioural science in quantitative research: Part three
Sandeep Dutta interviews Oana Rengle for Research World