Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

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15 June 2022

How to be a respondent-centric researcher?


24 August 2022

"Change" is a word that has recently gained wide currency. The only question is whether it is change that has accelerated, or perhaps the narrative of constancy, largely supported by marketing matrices popular in global communication, has crumbled?


16 October 2023
in General

What is synthetic data, how can we use it, and what are the risks?


1 August 2022
in Opinions

The death of evidence?


19 October 2022

Increasing brand health and wealth in Indonesia


3 August 2022

Crispin sits down with Lisa Wilding-Brown, CEO of Innovate MR to discuss the strategies and tactics to deliver more engaging, effective research to understand consumer, markets and competitors.


27 June 2022
in General

How market research can help to give a voice to underserved populations and provide insights that will champion sustainable initiatives in a wide range of countries and situations.


14 December 2022

This year the application of behavioural science in the UK received a boost from the Financial Conduct Authority (FCA). The regulatory body has been experimenting with behavioural science for a decade to improve outcomes for consumers.


Advertorial Popular
2 May 2022
in General

Insights tech is essential, but it’s not the point.


17 April 2023

Almost all of the world’s regions experienced a substantial increase in user experience research since 2019


12 July 2022

The global nature of research and how advancements in technology and methodology are driving change, both good and bad for the industry


26 January 2023

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software


20 April 2023

2021 had been an incredible year for investment into the insights and marketing analytics sector – over $9 billion in one single year. Surely the market would have to take a rest in 2022?


27 July 2022
in General

The benefits, challenges, and opportunities social media provides as it continues to evolve in our society.


14 August 2023

As we embark on the exciting journey of technological progress, we ask ourselves how can we in insights take advantage of AI rather than have it take advantage of us? How much can it amplify our capabilities?


Advertorial Popular
1 March 2022

3 Steps toward insights democratisation


21 September 2022

Behavioural science in quantitative research: Part three


17 May 2022

The ever-expanding role of data science in driving decisions and shaping strategies within organisations


25 May 2022

A discussion with Danone Waters & Aquadrinks, Colgate-Palmolive, Mondelēz and buzzback reveals what makes consumers happy and how brands can meet their needs.


4 August 2022
in General

Sandeep Dutta interviews Oana Rengle for Research World

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