Recent Articles

The importance of innovation and leadership in insights technology

What is synthetic data, how can we use it, and what are the risks?

A playbook for innovation leaders in the CPG/FMCG industry

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software

Oh good. Another article espousing the secrets of persuading young consumers.

This year the application of behavioural science in the UK received a boost from the Financial Conduct Authority (FCA). The regulatory body has been experimenting with behavioural science for a decade to improve outcomes for consumers.

The shift towards a post-growth economy challenges businesses to prioritise societal contributions over profit accumulation. Are we close to seeing its fruition?

(A written debate from Crispin Beale, Simon Chadwick, Mike Stevens and Finn Raben)

Tech is essential, but it’s not the point

a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.

The death of evidence?

Crispin sits down with Lisa Wilding-Brown, CEO of Innovate MR to discuss the strategies and tactics to deliver more engaging, effective research to understand consumer, markets and competitors.

Over two round table sessions, we (a collection of clients and suppliers from a wide range of countries, including Japan and Tunisia) discussed the implications of AI on the evolution of research methods.

The global nature of research and how advancements in technology and methodology are driving change, both good and bad for the industry

Alex Hunt discusses the growing and evolving role of artificial intelligence (AI) in the insights industry, including its impact on approach, methodology, and people.

Healthcare industry professionals actively wanted to stay on top of social media to participate with patients and caregivers on various medical topics.

Increasing brand health and wealth in Indonesia

2021 had been an incredible year for investment into the insights and marketing analytics sector – over $9 billion in one single year. Surely the market would have to take a rest in 2022?

As we embark on the exciting journey of technological progress, we ask ourselves how can we in insights take advantage of AI rather than have it take advantage of us? How much can it amplify our capabilities?

Insights tech is essential, but it’s not the point.