Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software
"Change" is a word that has recently gained wide currency. The only question is whether it is change that has accelerated, or perhaps the narrative of constancy, largely supported by marketing matrices popular in global communication, has crumbled?
Welcome to the Twatterverse!
5 min readThe death of evidence?
Designing Research to Enhance Participation
16 min readCrispin sits down with Lisa Wilding-Brown, CEO of Innovate MR to discuss the strategies and tactics to deliver more engaging, effective research to understand consumer, markets and competitors.
Respondent experience management Part 1
6 min readHow to be a respondent-centric researcher?
How market research can help to give a voice to underserved populations and provide insights that will champion sustainable initiatives in a wide range of countries and situations.
What is synthetic data, how can we use it, and what are the risks?
The paradox of insights tech
5 min readInsights tech is essential, but it’s not the point.
This year the application of behavioural science in the UK received a boost from the Financial Conduct Authority (FCA). The regulatory body has been experimenting with behavioural science for a decade to improve outcomes for consumers.
The global impact and reach of research
11 min readThe global nature of research and how advancements in technology and methodology are driving change, both good and bad for the industry
2021 had been an incredible year for investment into the insights and marketing analytics sector – over $9 billion in one single year. Surely the market would have to take a rest in 2022?
The evolving importance of social media
8 min readThe benefits, challenges, and opportunities social media provides as it continues to evolve in our society.
Unlocking innovation
5 min read3 Steps toward insights democratisation
A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software
A discussion with Danone Waters & Aquadrinks, Colgate-Palmolive, Mondelēz and buzzback reveals what makes consumers happy and how brands can meet their needs.
As we embark on the exciting journey of technological progress, we ask ourselves how can we in insights take advantage of AI rather than have it take advantage of us? How much can it amplify our capabilities?
Personality psychology
6 min readBehavioural science in quantitative research: Part three
Practising empathy
6 min readWhy showing empathy is not as easy as it may sound?
The growing role of data science
10 min readThe ever-expanding role of data science in driving decisions and shaping strategies within organisations
Sandeep Dutta interviews Oana Rengle for Research World