Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Getting NPD just right
2 min readThe power of market share projection
The evolving importance of social media
8 min readThe benefits, challenges, and opportunities social media provides as it continues to evolve in our society.
IQVIA takes 1st place, the tech-enabled industry continues to grow
The c-word
4 min readIs your brand guilty of community-washing?
Shobservatory Research Chronicles: Brand Purpose
< 1 min readWhat is the best research method?
Revealed: UK Consumers most-loved brands
4 min readWho are the UK’s most loved brands, and what are the factors that separate well-liked brands, from loved brands?
The global impact and reach of research
11 min readThe global nature of research and how advancements in technology and methodology are driving change, both good and bad for the industry
Three key barriers to behaviour change
6 min readAttitudes and Feelings; Capability and Self-Efficacy; and Environment and Cognition.
All those interested in understanding how to establish procedures in order to maintain data security
Unser Brand Love 2022 Report zeigt 2022 erneut, welche Marken die Herzen der Verbraucher im Sturm erobern.
The importance of in-person networking
10 min readThe importance of face-to-face networking and research.
Unpacking human centricity
5 min readTech is essential, but it’s not the point
How to design an effective brand tracker
4 min readDemystifying brand tracking with insights from quantilope’s Guide to Brand Tracking
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
The return, and importance of face-to-face events in bringing people together and of using awards to celebrate our sector.
How market research can help to give a voice to underserved populations and provide insights that will champion sustainable initiatives in a wide range of countries and situations.
Preserving survey integrity
< 1 min readDoes the naked eye always beat an automated approach?
Respondent experience management Part 2
6 min readHow to be a respondent-centric researcher?
The growing importance of both community and collaboration in the research space and the professional world overall.
A journey for many lifetimes
< 1 min readDan Foreman meets Irena Hempel about being a refugee from the war in Bosnia. She escaped with her mother and eventually made her way to Germany, fleeing bullets, fires, and crossing rivers, quite a story.