Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
The Illusion of Choice: 16 1/2 psychological biases that influence what we buy.
The Illusion of Choice: 16 1/2 psychological biases that influence what we buy.
ESOMAR Latin America Conference 2023
4 min readEditorial
Beyond its limits
4 min readThe metaverse
Ultimately, it is truly about our relationship to work, and the kind of company one wants to join, build or lead.
Five symptoms of stagnant brands
6 min read......and four ways to cure them
The 2022 lattice of research methods
3 min readQuantitative passive methods dominate the research data-gathering landscape, with 56.5% of global spending
Teamwork makes the dream work!
Top 10 global consumer trends 2023
7 min readThe biggest consumer trends of the year
Devising solutions that have both a global and local impact
The battle for meat-free
6 min readBrand ‘moo-vers‘ and shakers
How to achieve best-in-class insights
5 min readDownload quantilope’s full guide to learn more
Read the series of articles written by incredible women for International Women's Week!
No fear, no regrets!
3 min readRead the series of articles written by incredible women for International Women's Week!
Read the series of articles written by incredible women for International Women's Week!
Don’t be tempted by shiny objects
6 min readThere are risks and there are rewards when you invest in market research technology. Here are a few ways to choose the solution that will have the biggest impact on your business.
Trends as a catalyst for innovation
3 min readPrioritise, Apply, and Create to where it takes your organisation.
Hope as a useful solution or another hyped piece of technology that will eventually fall by the wayside?
The true cost of the “data rush”
6 min readThis article appeared, in full, in ESOMAR’s Global Market Research 2022 report
I had the pleasure of speaking with Xabier Palacio, Head of the Intelligence Unit at ESOMAR and a well-respected industry expert who will be presenting at the event.