Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

10 March 2023
in General

Read the series of articles written by incredible women for International Women's Week!


9 March 2023

There are risks and there are rewards when you invest in market research technology. Here are a few ways to choose the solution that will have the biggest impact on your business.


8 March 2023

Prioritise, Apply, and Create to where it takes your organisation.


7 March 2023

Hope as a useful solution or another hyped piece of technology that will eventually fall by the wayside?


6 March 2023

This article appeared, in full, in ESOMAR’s Global Market Research 2022 report


3 March 2023
in General

I had the pleasure of speaking with Xabier Palacio, Head of the Intelligence Unit at ESOMAR and a well-respected industry expert who will be presenting at the event.


2 March 2023

Understanding implicit associations


1 March 2023

To ensure that AI is deployed ethically and responsibly, market research companies and practitioners require a comprehensive framework that establishes agreed-upon standards.


28 February 2023
in General

Insight professionals’ productivity and ability to deliver excellence, rigour, and creativity, whilst working to tight deadlines and within demanding budget constraints.


27 February 2023

ChatGPT and Bard will transform our jobs as market researchers: both disruption and opportunity lie ahead.


23 February 2023

Supporting the highest levels of global enterprise complexity


22 February 2023

And its implications for a multicultural community.


21 February 2023

The challenges and benefits of data-driven storytelling in today’s business world


20 February 2023

Does this data offer a better, more accurate, richer and more colourful understanding of the issues at hand?”


16 February 2023

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software


15 February 2023

Why cooperation and negotiation are crucial to get the UK back on its feet


14 February 2023

Picking the Winners - perspectives from the Insight250 Judges (Part 2


13 February 2023

The case for replacing occasions with context in your insights development.


9 February 2023

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software


7 February 2023

Perspectives from the Insight250 Judges

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