Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Learn about how Nestle uncovered pre-market feedback for an ad campaign.
Brand ethics in pandemic time
6 min readStep 2 – The company location from the point of view of consumers and employees
Interviewing the World’s Insight Leaders
7 min readInsights from the Insight250: Q&A with Crispin Beale - Mark Harrington
Insight communities – hidden depths
9 min readInsight communities (also known as MROCs) seem to be on a roll, increasingly taking centre stage in many research designs. Find out why.
Pivot to minimalism....?
The importance of ethics
9 min readLearn about the impact of ethics on marketing, insights and market research
Policymakers should give greater consideration to long-term outcomes of nudges
Discover insights on insights
Do standards and ethics which are so important to us inside our professional lives, extend outside those lives?
Predictive qual
6 min readHow to turn the art of qual into a science of impact?
Learn about the importance of humour when it comes to leadership and decision making.
Brand Ethics in pandemic times
6 min readStep 1 – The Brand DNA: history, vision and mission to build upon
Making healthy habits stick after COVID
3 min readSince COVID-19, there’s been a dramatic shift in consumers’ mindsets globally towards healthier lifestyle habits.
Part of the Insight from the Insight250 series. Kristin Luck, ESOMAR President is interviewed by Crispin Beale.
End of pandemic phase for Europe and the US?
23 min readIn November 2020, modelling by Rex Briggs predicted an end to the Pandemic in Europe and the US in Q3, 2021.
Technology’s role in preventing fraud
6 min readEstimates on the frequency of fraud in insights and analytics vary, from the low teens to as high as 30-40 percent.
Within an online environment, participants are extended the freedom to share ideas and sentiments that they otherwise might not feel comfortable sharing
Learn more about Highlight’s agile product testing platform and reach out to their team for a demo of their tech-enabled product.