Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Storytelling through insights
7 min readThe challenges and benefits of data-driven storytelling in today’s business world
Does this data offer a better, more accurate, richer and more colourful understanding of the issues at hand?”
A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software
Principles over pragmatism?
3 min readWhy cooperation and negotiation are crucial to get the UK back on its feet
Picking the Winners - perspectives from the Insight250 Judges (Part 2
The case for replacing occasions with context in your insights development.
A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software
Picking the winners - Part 1
10 min readPerspectives from the Insight250 Judges
What can and can't tech do? Some may see stars and others Orion
Raising the bar on quality sample
2 min readIntroducing dtect, an easy-to-use field management tool that puts data quality at the forefront. See for yourself how you can set your projects up for success with the quality assurance of dtect.
A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software
a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.
Insight250 jury
5 min readInternational Jury for the 2023 Insight250 Awards announced
Tech-enabled research is here to stay, will continue to grow and will continue to revolutionise our industry
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software
a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.
Top tips from 2022
6 min readReviewing the top tips of 2022 ( Part 2)
A threat to the industry?
7 min readThe internalisation of the insights function
The social media Behavior Equation
5 min readAnatomy of social for 18-25