Recent Articles

Step 1 – The Brand DNA: history, vision and mission to build upon

Crunch Automation scripting for streamlined, almost instant data analysis and insights delivery.

As 2024 ends, experts from WIN highlight challenges like integrating AI and supporting employee well-being, emphasizing lessons learned for the future.

Think big about yourself and surround yourself with people who think even bigger about you.

In recent times, the U.S. witnessed a notable upswing in the insights industry, achieving a substantial absolute growth of 14.3% and reaching an overall turnover of US$71 billion.

Modernising Western Governors University’s research approach

Explore the rich tapestry of South Africa's history with Fathima Paruk from Woolworths Foods.

Feeling overwhelmed by data and deadlines? AI tools like ChatGPT and Google Gemini can streamline your research and boost performance by up to 40%.

No place brings together knowledge, talent, laughter and celebration like the ESOMAR LATAM Conference

The power of marketing and insights to increase consumer understanding.

A take on the adoption rate of smart home devices

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

The COM-B model helps understand and influence customer behavior, supports the growth of behavioral science in business, and increases the likelihood of audiences acting on research findings as well as clients commissioning proposals.

Indian consumers have diverse views on sustainability. This research aims to help brands in Urban India understand the factors influencing sustainable product purchases and identify challenges and opportunities.

How to benchmark your research projects with ESOMAR's Global Prices Study

Earlier this week, on Tuesday, 9 May, I attended my first market research event, MIE’23. Many insightful companies stood in the hall, ready to display their potential during program sessions.

I had the pleasure of speaking with Xabier Palacio, Head of the Intelligence Unit at ESOMAR and a well-respected industry expert who will be presenting at the event.

Behavioural Tech-heads: What technology needs to learn from behavioural science

Good research starts with ‘why’ and ends with the right decision

A clear distinction between the Market Research sector and the Data Analytics sector is that the latter is yet to bind its stakeholders with a globally recognised and pervaded industry association like ESOMAR.