Recent Articles

Unlock the secrets of Alpro's design revolution in our latest session at Congress 2023, blending market research with AI expertise!

Discover how to maximize opportunities for your brand in 2024 and beyond with Simon Bailey, Senior Partner at Kantar.

Join Virginia Yanquilevich, CEO of Dopper, as she unveils the company's bold mission to eradicate the environmental toll of packaged water.

Does the naked eye always beat an automated approach?

This Ipsos study on synthetic data in product testing emphasises its potential to enhance human data collection when traditional methods are costly.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

(M)advertising testing

Exploring sentiment trends and discuss which methodologies and metrics are trustworthy or not.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

ESOMAR’s Global Prices Study 2023 report notes nominal price increases for hiring market research professionals, with significant rate jumps when transitioning across professional levels.

Welcome to our insightful discussion on driving and optimizing impulse purchases in the rapidly evolving e-grocery landscape.

Respondent engagement has long been the Market Researcher’s quest for the holy grail.

Learn to create compelling surveys, seamlessly converting designs into web forms. Explore aesthetics, discover a powerful form builder plugin, and embrace real-time collaboration.

Research World’s A Day in the Life of a Researcher series, curated by Sandeep Dutta, highlights the daily lives and challenges of researchers shaping the industry's future.

Explore the fascinating world of behavioural science with Richard Shotton, renowned author of "The Choice Factory" and "The Illusion of Factory."

Word-of-mouth marketing has been essential for brands which thrive without traditional advertising. Social media and augmented reality (AR) enhance product discovery and strengthen connections.

ESOMAR’s Global Prices Study 2023 finds that the global median prices for the online modes of many market research projects have increased compared to 2021.

The Insight250 CEO, Crispin Beale, sat down with the Co-Chairs of the Insight250 Selection Committee, Kristin Luck and Mark Langsfeld, to discuss the new Insight250 Legends industry award.

Think big about yourself and surround yourself with people who think even bigger about you.

Does your year of your birth really hold the key to your buying habits and to how you approach your work? Many marketers are adamant that it does, and the results of their work back it up.