Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Synthetic data is influencing the insights industry amid AI's rise, but it has its critics. This second part explores its risks and future.
"Everyone, from pioneers to beginners, is in the process of pinpointing gaps, potential risks, and biases."
The quest for data integrity
9 min readThe evolving importance of data integrity and the partners, tools, and approaches that are helping enterprises enhance the quality of the research and insights at their fingertips.
These two regions,continue in their struggle
Part three in a three-part series that explores synthetic respondents and their impact on the market research industry.
Artificial intelligence is transforming the pharmaceutical industry and improving data collection and analysis for market researchers, enhancing efficiency and speed.
Is online research becoming costlier?
3 min readESOMAR’s Global Prices Study 2023 finds that the global median prices for the online modes of many market research projects have increased compared to 2021.
Insight250 jury
5 min readInternational Jury for the 2023 Insight250 Awards announced
Policymakers should give greater consideration to long-term outcomes of nudges
Data Degradation
10 min readYour surveys, your data, your clients are being affected in ways that we’ve just begun to uncover.
(Reflections on Meaning in the Age of Information Overload)
Unlocking AI's true potential while protecting the industry.
How AI is helping researchers move beyond traditional surveys and into hybrid, deeper designs
This edition features Sheryl Brie, Senior Vice President at Behaviorally, where she leads research on consumer decision-making.
New privacy regulations, lockdowns by big players like Apple and Google, and general consumer skepticism about sharing personal data are having profound impacts on audience understanding.
The paramount concern for software vendors is crafting capabilities that adhere to the diverse spectrum of privacy standards and legislation across the world.
Women in Research: Liubov Ruchinskaya
3 min readThink big about yourself and surround yourself with people who think even bigger about you.
Picking the Winners - perspectives from the Insight250 Judges (Part 2
Learn more about Highlight’s agile product testing platform and reach out to their team for a demo of their tech-enabled product.
António and Ajitha share some reflections from the Women in Tech 2024 conference in Warsaw, Poland