Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Everything you want to know about ResTech
15 min readWhat is “research technology” and Why Is It booming? Answers to the questions in the webinar
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
These two regions,continue in their struggle
Testing a product’s packaging before launch is essential for brand extension, improvements, or innovations. However, packaging screenings and health checks can be time-consuming and costly.
From dancing to diving into insights, the first day of our 2023 Congress energizes and enlightens our 1,100+ attendees from nearly 80 countries - setting the stage for two more days of captivating content and events
How have study designs evolved in 2024?
5 min readThis excerpt from ESOMAR’s Global Market Research 2024 offers a comprehensive overview of the market research industry.
On the human-AI partnership
< 1 min readWhen it comes down to it, we will use every sophisticated tool in very human ways. I wonder if ChatGPT will survive what humans do to it!
Beyond the hype
5 min readInnovation predictions in the era of Machine Learning
There are complex factors involved in implementing global segmentations and where they often fall down is in their communication
Part three in a three-part series that explores synthetic respondents and their impact on the market research industry.
Research that makes a difference
5 min readHow to reduce the spread of COVID-19 within primary and secondary schools.
Happiness, language, and personality
9 min readSince happiness is such a fundamental concept, it touches all aspects of life including market research.
Women in Research: Liubov Ruchinskaya
3 min readThink big about yourself and surround yourself with people who think even bigger about you.
The quest for data integrity
9 min readThe evolving importance of data integrity and the partners, tools, and approaches that are helping enterprises enhance the quality of the research and insights at their fingertips.
Pivot to minimalism....?
Market research is evolving. Researchers must deliver faster, efficient insights while ensuring data integrity, learning from challenges faced by other industries.
At the close of 2022, a blaze of sparks ignited as Greta Thunberg and Andrew Tate engaged in a head-to-head clash on Twitter.
Synthetic Consumers Are Not Fake Humans
14 min readA three-stage validation across six AI models, three countries, and 11,000 synthetic interviews reveals where they help, where they fail, and why real human validation still matters.
"Everyone, from pioneers to beginners, is in the process of pinpointing gaps, potential risks, and biases."