Recent Articles

The power of marketing and insights to increase consumer understanding.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

I had the pleasure of speaking with Xabier Palacio, Head of the Intelligence Unit at ESOMAR and a well-respected industry expert who will be presenting at the event.

Good research starts with ‘why’ and ends with the right decision

Testing a product’s packaging before launch is essential for brand extension, improvements, or innovations. However, packaging screenings and health checks can be time-consuming and costly.

Think big about yourself and surround yourself with people who think even bigger about you.

Behavioural Tech-heads: What technology needs to learn from behavioural science

A take on the adoption rate of smart home devices

Earlier this week, on Tuesday, 9 May, I attended my first market research event, MIE’23. Many insightful companies stood in the hall, ready to display their potential during program sessions.

How to benchmark your research projects with ESOMAR's Global Prices Study

This edition highlights Litthya Baez, US Portfolio Lead for Consumer Insights at Haleon, who drives growth for health and wellness brands with over 20 years of experience in marketing and analytics.

The secret behind brands that grow margins while others cut prices.

Feeling overwhelmed by data and deadlines? AI tools like ChatGPT and Google Gemini can streamline your research and boost performance by up to 40%.

Uncover challenges, complexities, and innovative solutions in measuring attention.

The 2023 Insight250 features innovators and leaders from over 50 nations spanning six continents. This year, almost 75% of the honorees were first-time winners.

The COM-B model helps understand and influence customer behavior, supports the growth of behavioral science in business, and increases the likelihood of audiences acting on research findings as well as clients commissioning proposals.

As 2024 ends, experts from WIN highlight challenges like integrating AI and supporting employee well-being, emphasizing lessons learned for the future.

Do we need a new vocabulary?

According to Rare Disease Day, rare genetic diseases currently affect about 5.9 percent of the world's population.

"It took me about 30 years to admit that there is a place for feminists or female quotas in business."