Recent Articles

ESOMAR’s Global Prices Study 2023 finds that the global median prices for the online modes of many market research projects have increased compared to 2021.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Good research starts with ‘why’ and ends with the right decision

A take on the adoption rate of smart home devices

Earlier this week, on Tuesday, 9 May, I attended my first market research event, MIE’23. Many insightful companies stood in the hall, ready to display their potential during program sessions.

Behavioural Tech-heads: What technology needs to learn from behavioural science

Think big about yourself and surround yourself with people who think even bigger about you.

How to benchmark your research projects with ESOMAR's Global Prices Study

The 2023 Insight250 features innovators and leaders from over 50 nations spanning six continents. This year, almost 75% of the honorees were first-time winners.

Testing a product’s packaging before launch is essential for brand extension, improvements, or innovations. However, packaging screenings and health checks can be time-consuming and costly.

Feeling overwhelmed by data and deadlines? AI tools like ChatGPT and Google Gemini can streamline your research and boost performance by up to 40%.

Uncover challenges, complexities, and innovative solutions in measuring attention.

Do we need a new vocabulary?

According to Rare Disease Day, rare genetic diseases currently affect about 5.9 percent of the world's population.

As 2024 ends, experts from WIN highlight challenges like integrating AI and supporting employee well-being, emphasizing lessons learned for the future.

The COM-B model helps understand and influence customer behavior, supports the growth of behavioral science in business, and increases the likelihood of audiences acting on research findings as well as clients commissioning proposals.

This edition highlights Litthya Baez, US Portfolio Lead for Consumer Insights at Haleon, who drives growth for health and wellness brands with over 20 years of experience in marketing and analytics.

"If you, as a brand or company, are taking a stance on cultural issues, who and what are you trying to influence?"

"It took me about 30 years to admit that there is a place for feminists or female quotas in business."

Market researchers face demands for speed, quality, and cost-efficiency, leading to technology-driven changes in the industry. But what can we do to stay competitive?