Recent Articles

Why Collective Intelligence is the real payoff of AI

Discover some of the companies that have chosen to be a part of the ESOMAR community as corporate members.

The paramount concern for software vendors is crafting capabilities that adhere to the diverse spectrum of privacy standards and legislation across the world.

ESOMAR’s Global Prices Study 2023 finds that the global median prices for the online modes of many market research projects have increased compared to 2021.

Picking the Winners - perspectives from the Insight250 Judges (Part 2

Jane Frost CBE, CEO of MRS (The Market Research Society) discusses the growing role of evidence and its importance to research in an ever-scrutinising society that has waning trust.

Synthetic data is influencing the insights industry amid AI's rise, but it has its critics. This second part explores its risks and future.

Learn more about Highlight’s agile product testing platform and reach out to their team for a demo of their tech-enabled product.

In November 2020, modelling by Rex Briggs predicted an end to the Pandemic in Europe and the US in Q3, 2021.

New privacy regulations, lockdowns by big players like Apple and Google, and general consumer skepticism about sharing personal data are having profound impacts on audience understanding.

Think big about yourself and surround yourself with people who think even bigger about you.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Hacking the Human Mind is Richard Shotton’s third book. It looks at 17 of the world’s best brands behavioural science secrets.

António and Ajitha share some reflections from the Women in Tech 2024 conference in Warsaw, Poland

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Our Human-in-the-Loop approach is simple: AI for repetitive tasks; Humans for insights; and evidence for every claim. Read our POV.

“No algorithms, no tracking, no personalized Ads ‒ just a safe space for you and your friends to hang out online!”

In recent times, the U.S. witnessed a notable upswing in the insights industry, achieving a substantial absolute growth of 14.3% and reaching an overall turnover of US$71 billion.

Unlock the power of creative effectiveness in marketing with Aditya Kishor, Insight Director at WARC.

Estimates on the frequency of fraud in insights and analytics vary, from the low teens to as high as 30-40 percent.