Recent Articles

Surveys are falling short. A new method, AI-moderated interviews or AIMI, is proving that the future of research is voice, not checkboxes.

Is the eternal risk of complete internalisation real?

Do we need a new vocabulary?

How to benchmark your research projects with ESOMAR's Global Prices Study

The 2023 Insight250 features innovators and leaders from over 50 nations spanning six continents. This year, almost 75% of the honorees were first-time winners.

ESOMAR’s Global Prices Study 2023 finds that the global median prices for the online modes of many market research projects have increased compared to 2021.

Uncover challenges, complexities, and innovative solutions in measuring attention.

A take on the adoption rate of smart home devices

Think big about yourself and surround yourself with people who think even bigger about you.

Feeling overwhelmed by data and deadlines? AI tools like ChatGPT and Google Gemini can streamline your research and boost performance by up to 40%.

According to Rare Disease Day, rare genetic diseases currently affect about 5.9 percent of the world's population.

AI is rapidly transforming industries, improving data analysis and insights through natural language processing and predictive models.

"If you, as a brand or company, are taking a stance on cultural issues, who and what are you trying to influence?"

Market researchers face demands for speed, quality, and cost-efficiency, leading to technology-driven changes in the industry. But what can we do to stay competitive?

"It took me about 30 years to admit that there is a place for feminists or female quotas in business."

AI is advancing rapidly, but market research tools feel outdated. While platforms like ChatGPT are making waves, many research solutions still offer basic summaries and simple charts. This is no longer enough.

Winners of ESOMAR's Research Got Talent competition write about their project, in partnership with the YMCA Centre for Immigrant Programs, where they investigated the key employment challenges faced by newcomers to Canada.

ESOMAR’s Global Prices Study 2023 report notes nominal price increases for hiring market research professionals, with significant rate jumps when transitioning across professional levels.

A clear distinction between the Market Research sector and the Data Analytics sector is that the latter is yet to bind its stakeholders with a globally recognised and pervaded industry association like ESOMAR.

Marketing planning often focuses too much on past sales and market share, which doesn't indicate future competitiveness. To gauge a brand’s potential, it's crucial to assess its current marketing performance.