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Learn more about Highlight’s agile product testing platform and reach out to their team for a demo of their tech-enabled product.

It’s clear that businesses and organisations around the world need to measure a different sort of success.

Brand experience (BX) and customer experience (CX) reflect the emotions consumers feel with your brand, influencing their perceptions, reviews, and loyalty.

In November 2020, modelling by Rex Briggs predicted an end to the Pandemic in Europe and the US in Q3, 2021.

Estimates on the frequency of fraud in insights and analytics vary, from the low teens to as high as 30-40 percent.

Think big about yourself and surround yourself with people who think even bigger about you.

“No algorithms, no tracking, no personalized Ads ‒ just a safe space for you and your friends to hang out online!”

This edition features Sarah Ashley. Sarah delivers insights on markets and consumers for Google's EMEA operations, with a focus on Google Ads. Previously she served in research, brand and insight roles for Truth Consulting, Kantar and Landar Associates.

Unlock the power of creative effectiveness in marketing with Aditya Kishor, Insight Director at WARC.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Synthetic data is influencing the insights industry amid AI's rise, but it has its critics. This second part explores its risks and future.

In recent times, the U.S. witnessed a notable upswing in the insights industry, achieving a substantial absolute growth of 14.3% and reaching an overall turnover of US$71 billion.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Crispin sat with Paul Hudson to understand the threats and challenges to survey research and the tactics and best practices to elevate participant experience and research quality.

This is the first in a three-part series drawn from We Live Context’s whitepaper, Beyond the Algorithm, created to help brand strategists decode the emotional undercurrents driving consumer behaviour in a world increasingly shaped by AI and algorithms.

Feeling overwhelmed by data and deadlines? AI tools like ChatGPT and Google Gemini can streamline your research and boost performance by up to 40%.

Balancing customer focus with competitive awareness is crucial for business success, leveraging insights to create category-dominating products and services. Here’s how you can find the right balance.

We are always right!

Neuroscience breaks through the hype

Crunch Automation scripting for streamlined, almost instant data analysis and insights delivery.