Recent Articles

Learn about the upcoming events and partnerships that ESOMAR is engaging in, including TMRE, Online Career Fairs, and collaborations with Wire and the University of Georgia, hosted by Jean-Marc Léger, Bob Birdsell, and Marie Melsheimer.

Researchers are happier with mental health support, although more than 80% still report negative wellbeing.

This edition features the powerhouse and expert in market research and polling, Ben Page, Global Chief Executive Officer of IPSOS

Discover the cutting-edge AI technologies driving this marketing revolution, including predictive analytics, natural language processing and machine learning with Tarek Reslan, Growth Marketing Expert & Trainer at Growth Tribe.

Delve into the impact of technology on research speed versus quality, emphasizing the risk of short-term gains neglecting long-term effects.

Eight “dummy” projects to describe the pricing mechanism within the Market Research Industry.

Is the eternal risk of complete internalisation real?

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

The Best Paper Award celebrates the best paper that presenters have submitted as part of Congress. This year, there’s five nominations. All nominations are supercharged with creative thinking and business impact.

We have outlined five key traits that we believe will help young researchers thrive in the market research industry.

Exploring the intricate landscape of AI and its effects on the insights sector, announcing our award-winning papers, plus more dancing - this time with a special performance to unveil our 2024 Congress location.

Does your year of your birth really hold the key to your buying habits and to how you approach your work? Many marketers are adamant that it does, and the results of their work back it up.

The low inflation experienced in the region enabled the insights industry to avoid net growth turning negative.

ESOMAR's Congress 2023 in Amsterdam left a lasting impact on the insights community with its global industry reports, diverse speakers, and vibrant social events.

ESOMAR’s Global Prices Study 2023 report notes nominal price increases for hiring market research professionals, with significant rate jumps when transitioning across professional levels.

Welcome to the future of AI in travel planning! In this session, Mahmoud Yassin, Senior Data Manager at booking.com, takes the stage to discuss the integration of ChatGPT in revolutionizing travel experiences.

Wrapping up the year with 60 global honours.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Tackling the complex landscape surrounding human understanding, a fascinating peek into the Metaverse, celebrating our annual award winners, and, of course, more dancing (plus an immersive art and music experience) - day 2 of Congress does not disappoint.

As portions of the research function were transferred from the agency side to the client side, so did the professionals themselves.