Recent Articles

This edition features Sarah Ashley. Sarah delivers insights on markets and consumers for Google's EMEA operations, with a focus on Google Ads. Previously she served in research, brand and insight roles for Truth Consulting, Kantar and Landar Associates.

The paramount concern for software vendors is crafting capabilities that adhere to the diverse spectrum of privacy standards and legislation across the world.

Picking the Winners - perspectives from the Insight250 Judges (Part 2

ESOMAR’s Global Prices Study 2023 finds that the global median prices for the online modes of many market research projects have increased compared to 2021.

Learn more about Highlight’s agile product testing platform and reach out to their team for a demo of their tech-enabled product.

New privacy regulations, lockdowns by big players like Apple and Google, and general consumer skepticism about sharing personal data are having profound impacts on audience understanding.

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António and Ajitha share some reflections from the Women in Tech 2024 conference in Warsaw, Poland

Synthetic data is influencing the insights industry amid AI's rise, but it has its critics. This second part explores its risks and future.

Think big about yourself and surround yourself with people who think even bigger about you.

In November 2020, modelling by Rex Briggs predicted an end to the Pandemic in Europe and the US in Q3, 2021.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

“No algorithms, no tracking, no personalized Ads ‒ just a safe space for you and your friends to hang out online!”

Why Collective Intelligence is the real payoff of AI

Unlock the power of creative effectiveness in marketing with Aditya Kishor, Insight Director at WARC.

Estimates on the frequency of fraud in insights and analytics vary, from the low teens to as high as 30-40 percent.

In recent times, the U.S. witnessed a notable upswing in the insights industry, achieving a substantial absolute growth of 14.3% and reaching an overall turnover of US$71 billion.

Discover some of the companies that have chosen to be a part of the ESOMAR community as corporate members.

Feeling overwhelmed by data and deadlines? AI tools like ChatGPT and Google Gemini can streamline your research and boost performance by up to 40%.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.