Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Living smart!
4 min readA take on the adoption rate of smart home devices
We’ve always been wary of tech. But eventually, each new tech gets absorbed in a new normal, and life goes on... with man still in control! Is AI different?
The inaugural Insight250 legends
4 min readThe Insight250 CEO, Crispin Beale, sat down with the Co-Chairs of the Insight250 Selection Committee, Kristin Luck and Mark Langsfeld, to discuss the new Insight250 Legends industry award.
Insights from the Future of Yesterday
6 min readKey themes and take aways from the "Future of Insights Summit".
Ignite your knowledge and amplify your impact in the ever-evolving world of data and insights at this year's ESOMAR Congress in Amsterdam.
Is the “Right Price” in the room now?
4 min readEight “dummy” projects to describe the pricing mechanism within the Market Research Industry.
Online research trends in the Middle East
< 1 min readDiscover the dynamic landscape of online research trends in the Middle East with Kaushik Mukherjee, Senior Vice President of GNN Research Group.
Raising the bar on quality sample
2 min readIntroducing dtect, an easy-to-use field management tool that puts data quality at the forefront. See for yourself how you can set your projects up for success with the quality assurance of dtect.
The Nature of Insights is an article series that explores the forces that shape our work and industry.
In this captivating session, immerse yourself in discussions on quantum computing, NFTs, and the magic of modern advancements
AI is advancing rapidly, but market research tools feel outdated. While platforms like ChatGPT are making waves, many research solutions still offer basic summaries and simple charts. This is no longer enough.
Is the eternal risk of complete internalisation real?
Time negotiation
< 1 min readThe fine art of time negotiation from the Shobservatory Research Chronicles.
Insight250 Judge Perspectives: Innovation
13 min readThis feature includes ideas from several judges on the impact and traits they seek when selecting an Insight250 Winner.
The roller coaster which began in 2020 with the propagation of an invisible enemy – the SARS-CoV-2 virus – continued into 2021
Researchers are happier with mental health support, although more than 80% still report negative wellbeing.
Supercharging survey engagement
4 min readLearnings from the Dynata RISE Awards
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
ESOMAR’s Global Prices Study 2023 report notes nominal price increases for hiring market research professionals, with significant rate jumps when transitioning across professional levels.
Using Figma to build custom forms and surveys
< 1 min readLearn to create compelling surveys, seamlessly converting designs into web forms. Explore aesthetics, discover a powerful form builder plugin, and embrace real-time collaboration.