Recent Articles

António and Ajitha share some reflections from the Women in Tech 2024 conference in Warsaw, Poland

Brand experience (BX) and customer experience (CX) reflect the emotions consumers feel with your brand, influencing their perceptions, reviews, and loyalty.

Get started today by downloading our free ebook!

This is the first in a three-part series drawn from We Live Context’s whitepaper, Beyond the Algorithm, created to help brand strategists decode the emotional undercurrents driving consumer behaviour in a world increasingly shaped by AI and algorithms.

Learn more about Highlight’s agile product testing platform and reach out to their team for a demo of their tech-enabled product.

Balancing customer focus with competitive awareness is crucial for business success, leveraging insights to create category-dominating products and services. Here’s how you can find the right balance.

In November 2020, modelling by Rex Briggs predicted an end to the Pandemic in Europe and the US in Q3, 2021.

This edition features Sarah Ashley. Sarah delivers insights on markets and consumers for Google's EMEA operations, with a focus on Google Ads. Previously she served in research, brand and insight roles for Truth Consulting, Kantar and Landar Associates.

“No algorithms, no tracking, no personalized Ads ‒ just a safe space for you and your friends to hang out online!”

Estimates on the frequency of fraud in insights and analytics vary, from the low teens to as high as 30-40 percent.

Think big about yourself and surround yourself with people who think even bigger about you.

Unlock the power of creative effectiveness in marketing with Aditya Kishor, Insight Director at WARC.

Synthetic data is influencing the insights industry amid AI's rise, but it has its critics. This second part explores its risks and future.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

In recent times, the U.S. witnessed a notable upswing in the insights industry, achieving a substantial absolute growth of 14.3% and reaching an overall turnover of US$71 billion.

Crispin sat with Paul Hudson to understand the threats and challenges to survey research and the tactics and best practices to elevate participant experience and research quality.

Feeling overwhelmed by data and deadlines? AI tools like ChatGPT and Google Gemini can streamline your research and boost performance by up to 40%.

We are always right!

Neuroscience breaks through the hype