Recent Articles

In November 2020, modelling by Rex Briggs predicted an end to the Pandemic in Europe and the US in Q3, 2021.

AI will always trend towards the middle. Cultural intelligence is your unfair advantage. Insight should provoke, not pacify. It should rebel, not regress. That’s how you avoid the Coldplay Effect.

We are always right!

“No algorithms, no tracking, no personalized Ads ‒ just a safe space for you and your friends to hang out online!”

Crispin sat with Paul Hudson to understand the threats and challenges to survey research and the tactics and best practices to elevate participant experience and research quality.

Think big about yourself and surround yourself with people who think even bigger about you.

Feeling overwhelmed by data and deadlines? AI tools like ChatGPT and Google Gemini can streamline your research and boost performance by up to 40%.

In recent times, the U.S. witnessed a notable upswing in the insights industry, achieving a substantial absolute growth of 14.3% and reaching an overall turnover of US$71 billion.

ESOMAR brought together experts, practitioners and curious learners (such as myself) eager to learn and share knowledge about one of the tropical topics – Artificial Intelligence (AI) in the insights industry.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Neuroscience breaks through the hype

What is the best research method?

Wind energy is a key solution for sustainable energy and reducing carbon emissions. The global wind turbine market is expected to exceed USD 325.6 billion by 2034, driven by technology and supportive policies.

Explore the rich tapestry of South Africa's history with Fathima Paruk from Woolworths Foods.

Understanding implicit associations

This edition features Sarah Ashley. Sarah delivers insights on markets and consumers for Google's EMEA operations, with a focus on Google Ads. Previously she served in research, brand and insight roles for Truth Consulting, Kantar and Landar Associates.

Synthetic data is influencing the insights industry amid AI's rise, but it has its critics. This second part explores its risks and future.

Brand experience (BX) and customer experience (CX) reflect the emotions consumers feel with your brand, influencing their perceptions, reviews, and loyalty.

Crunch Automation scripting for streamlined, almost instant data analysis and insights delivery.

Research budgets