Recent Articles

Using research to help create a customer-centric organisation

As 2021 comes to a close it is an ideal time to review the sage advice from the ‘Insights from the Insight250’ series

Driving sustainability and innovations in the APAC market

The rise of AI has significantly impacted the insights industry through synthetic data, though it has its critics. In this first part of the two-part series, you will read about synthetic data and its potential in the insights industry.

Emotional values are the key to brand loyalty.

Discover insights on insights

This three-part article explores how AI will transform the market research and insights industry from the perspectives of its various stakeholders.

In market research and insights, we need structured innovation to stay ahead of evolving technology and client needs and to meet the demand for quick, impactful insights.

Sophia Mobbs unfolds what brands miss when they don’t look beyond men and women.

As a woman deeply entrenched in the world of Market Research and Insights, my journey has been one of constant learning, growth, and impactful contributions

This article appeared, in full, in ESOMAR’s Global Market Research 2022 report

Wind energy is a key solution for sustainable energy and reducing carbon emissions. The global wind turbine market is expected to exceed USD 325.6 billion by 2034, driven by technology and supportive policies.

There are risks and there are rewards when you invest in market research technology. Here are a few ways to choose the solution that will have the biggest impact on your business.

Walid Benchama discusses the importance of being moment-of-truth oriented in our quest to understand behaviours, evolving stakeholders' mindsets, advancing insights and how brands are understanding consumers.

Read the series of articles written by incredible women for International Women's Week!

A focus in market research studies is sometimes on understanding customer or prospect optimal communications channels for hearing about a new, or existing, product or service.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Part of the Insight from the Insight250 series. Kristin Luck, ESOMAR President is interviewed by Crispin Beale.

AI is increasingly seen as a solution for research, but a ScienceDirect report reveals that collaboration with human researchers is still in early stages, especially in thematic analysis.

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