Recent Articles

But concerns exist.

Part two in a three-part series that explores synthetic respondents and their impact on the market research industry.

Two leaders in the market research space with a strong technology focus

Two leading experts focus on enhancing the productivity and culture of their operations

In market research and insights, we need structured innovation to stay ahead of evolving technology and client needs and to meet the demand for quick, impactful insights.

While the importance of insights as a central point is becoming increasingly critical to organisations, many leading brands are going one step further.

Sophia Mobbs unfolds what brands miss when they don’t look beyond men and women.

Super Bowl advertising is the biggest platform of the year, but does it resonate with all the different consumer audiences? The Super Bowl, in 2022, had roughly 112 million viewers with over 40% of them from diverse groups and women.

It’s time to make text data part of your insights strategy

Learn about how Nestle uncovered pre-market feedback for an ad campaign.

Curious at heart, from a very young age, I was intrigued by how local brands in my country connected with the people and managed to touch their hearts with their actions.

Supporting the highest levels of global enterprise complexity

Consumers now demand authenticity and meaningful stories in advertising, not just diverse faces.

The abundance of data from diverse sources presents both opportunities and obstacles. A proactive self-regulation policy such as the currently under-revision ICC/ESOMAR Code will be pivotal in addressing them.

This presentation will highlight some examples and case studies where connecting applications and data allow us to supercharge processes.

An expert perspective on the impact of data on engaging audiences and driving customer and employee experiences

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Read the series of articles written by incredible women for International Women's Week!

Since COVID-19, there’s been a dramatic shift in consumers’ mindsets globally towards healthier lifestyle habits.

Gustavo Alvarez discusses the role market research plays in the food and nutrition industry across Latin America, how insight innovations are impacting the industry and how brands effectively connect with consumers.