Recent Articles

In pursuit of market share and brand longevity, brand owners focus on tracking awareness, consideration, and usage. True sustainable growth, however, depends on understanding what draws consumers to your category, known as Category Entry Points (CEPs).

Crispin sits down with several Insights250 judges to get their thoughts and perspectives on a few different topics around the award

It’s time to make text data part of your insights strategy

Companies using behavioural science outperform peers by 85% in sales growth and 25% in gross margin. This article describes a critical way in which behavioural science boosts research agency growth: by reducing opportunity costs.

An expert perspective on the impact of data on engaging audiences and driving customer and employee experiences

Review, projections & implications for Q1 2022

The recent MIE'24 conference had important lessons for the insights industry, illustrating that those who embrace and leverage AI responsibly will gain a competitive edge in shaping the future of the insights industry.

How community can alleviate the cost-of-living crisis

There is a greater need to get the right data and insights faster for global brands and researchers alike

Now how do we stay there?

Rosaline Hester discusses how advancements in market research and evolutions in insight technology are impacting consumer understanding, competitive analysis, and customer experience, specifically in the fast-moving consumer goods (FMCG) space.

Global Lingo, a leading provider of specialist language services, has been announced as ESOMAR’s Official Translation Partner for the ESOMAR Congress 2022.

Learn about the importance of humour when it comes to leadership and decision making.

Sophia Mobbs unfolds what brands miss when they don’t look beyond men and women.

Businesses can lead in environmental stewardship by adopting eco-friendly practices. This article will show you how to incorporate eco-conscious strategies into your business framework.

All those interested in understanding how to establish procedures in order to maintain data security

Delve into the leadership secrets of James Sallows as he discusses the power of trust, transparency, and building advocacy to leave a lasting impact in the industry.

Brand ‘moo-vers‘ and shakers

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

In this TikTok video presentation, understand why you should care about the platform as well as how to gather, analyse and report the data