Recent Articles

In this episode, we're joined by Nitesh Priyadarshi, Vice President of Consumer Insight at Unilever. Discover Nitesh's 17+ years of experience working across diverse markets and gain valuable insights into leadership, risk-taking, and fostering growth.

Learn about the importance of humour when it comes to leadership and decision making.

But concerns exist.

This article explores how AI will transform the market research and insights industry from the perspectives of its various stakeholders.

Two leading experts focus on enhancing the productivity and culture of their operations

Two leaders in the market research space with a strong technology focus

In market research and insights, we need structured innovation to stay ahead of evolving technology and client needs and to meet the demand for quick, impactful insights.

Sophia Mobbs unfolds what brands miss when they don’t look beyond men and women.

Super Bowl advertising is the biggest platform of the year, but does it resonate with all the different consumer audiences? The Super Bowl, in 2022, had roughly 112 million viewers with over 40% of them from diverse groups and women.

While the importance of insights as a central point is becoming increasingly critical to organisations, many leading brands are going one step further.

It’s time to make text data part of your insights strategy

The abundance of data from diverse sources presents both opportunities and obstacles. A proactive self-regulation policy such as the currently under-revision ICC/ESOMAR Code will be pivotal in addressing them.

Learn about how Nestle uncovered pre-market feedback for an ad campaign.

Curious at heart, from a very young age, I was intrigued by how local brands in my country connected with the people and managed to touch their hearts with their actions.

Supporting the highest levels of global enterprise complexity

An expert perspective on the impact of data on engaging audiences and driving customer and employee experiences

This presentation will highlight some examples and case studies where connecting applications and data allow us to supercharge processes.

This edition features Sarah Ashley, who shares insights on Google Ads for EMEA. We discussed the role of insights in tech innovation and tips for strategic transitions at one of the world's leading companies.

Read the series of articles written by incredible women for International Women's Week!

Liquid hydrogen is becoming essential for decarbonization, serving as an efficient storage and transport medium. The market is projected to exceed USD 81 billion by 2034, with growth fueled by advances in technology.