Recent Articles

An expert perspective on the impact of data on engaging audiences and driving customer and employee experiences

Super Bowl advertising is the biggest platform of the year, but does it resonate with all the different consumer audiences? The Super Bowl, in 2022, had roughly 112 million viewers with over 40% of them from diverse groups and women.

Gustavo Alvarez discusses the role market research plays in the food and nutrition industry across Latin America, how insight innovations are impacting the industry and how brands effectively connect with consumers.

What can we learn from the observed mergers and aquisitions activity?

It’s time to make text data part of your insights strategy

Unveiling the power of domestic clients: witness the remarkable pandemic recovery driven by domestic demand as clients shape success and budgets while exploring regional variations and shifting trends in major sectors of the market research landscape.

Part Three: Understanding habitual and deliberate consumer decision behaviour

How brands can cut through the noise and create genuine connections with customers

Sophia Mobbs unfolds what brands miss when they don’t look beyond men and women.

Join our speakers as they identify these critical lessons and what to consider for the future of market research.

The recent MIE'24 conference had important lessons for the insights industry, illustrating that those who embrace and leverage AI responsibly will gain a competitive edge in shaping the future of the insights industry.

In market research and insights, we need structured innovation to stay ahead of evolving technology and client needs and to meet the demand for quick, impactful insights.

Now how do we stay there?

Global Lingo, a leading provider of specialist language services, has been announced as ESOMAR’s Official Translation Partner for the ESOMAR Congress 2022.

The fastest-growing insights globally. What are the growth drivers of the Asia Pacific region?

Brand ‘moo-vers‘ and shakers

There is a greater need to get the right data and insights faster for global brands and researchers alike

Review, projections & implications for Q1 2022

How community can alleviate the cost-of-living crisis

Companies using behavioural science outperform peers by 85% in sales growth and 25% in gross margin. This article describes a critical way in which behavioural science boosts research agency growth: by reducing opportunity costs.