Recent Articles

Gustavo Alvarez discusses the role market research plays in the food and nutrition industry across Latin America, how insight innovations are impacting the industry and how brands effectively connect with consumers.

As promised last week, here's a second article highlighting some of the top-tips from the interviews in 2021

In the latest episode of ESOMAR's Talking Insights podcast, the ESOMAR Intelligence Unit unveils the Global Insights Overview, providing key insights for market research professionals.

I’d like to say the pandemic ends with humanity learning a valuable lesson in the power to take care of one another.

Crispin sits down with several Insights250 judges to get their thoughts and perspectives on a few different topics around the award

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Learn about the importance of humour when it comes to leadership and decision making.

We need about 50,000 Omicron cases + 21 days of tracking to draw conclusions.

It’s time to make text data part of your insights strategy

A $34 Billion Insights Industry. How Europe Stands Resilient Against Inflationary Pressures?

Download quantilope’s full guide to learn more

Part Three: Understanding habitual and deliberate consumer decision behaviour

“Think like a content creator” is a suggestion I keep hearing as we at Alpha-Diver continually look for ways to make our insights more actionable and easier for clients to digest and disseminate within their organizations.

Rosaline Hester discusses how advancements in market research and evolutions in insight technology are impacting consumer understanding, competitive analysis, and customer experience, specifically in the fast-moving consumer goods (FMCG) space.

The insights function has shifted, with nearly half of research projects now conducted internally. In Latin America, businesses grapple with effectively leveraging AI for insights generation, underscoring the growing importance of partnerships.

The importance of face-to-face networking and research.

The recent MIE'24 conference had important lessons for the insights industry, illustrating that those who embrace and leverage AI responsibly will gain a competitive edge in shaping the future of the insights industry.

Insight250 nominations for 2023 now officially open.

Now how do we stay there?

Super Bowl advertising is the biggest platform of the year, but does it resonate with all the different consumer audiences? The Super Bowl, in 2022, had roughly 112 million viewers with over 40% of them from diverse groups and women.