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This presentation will highlight some examples and case studies where connecting applications and data allow us to supercharge processes.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Super Bowl advertising is the biggest platform of the year, but does it resonate with all the different consumer audiences? The Super Bowl, in 2022, had roughly 112 million viewers with over 40% of them from diverse groups and women.

It’s time to make text data part of your insights strategy

Since COVID-19, there’s been a dramatic shift in consumers’ mindsets globally towards healthier lifestyle habits.

Learn about how Nestle uncovered pre-market feedback for an ad campaign.

Reaching high confidence of research results through mixed methods

Part two in a three-part series that explores synthetic respondents and their impact on the market research industry.

Surveys are falling short. A new method, AI-moderated interviews or AIMI, is proving that the future of research is voice, not checkboxes.

Gustavo Alvarez discusses the role market research plays in the food and nutrition industry across Latin America, how insight innovations are impacting the industry and how brands effectively connect with consumers.

An expert perspective on the impact of data on engaging audiences and driving customer and employee experiences

Supporting the highest levels of global enterprise complexity

Part Three: Understanding habitual and deliberate consumer decision behaviour

Using augmented reality to delve into consumer insights

The abundance of data from diverse sources presents both opportunities and obstacles. A proactive self-regulation policy such as the currently under-revision ICC/ESOMAR Code will be pivotal in addressing them.

Step 2 – The company location from the point of view of consumers and employees

We are the chefs. Data are our ingredients.

Read the series of articles written by incredible women for International Women's Week!

Curious at heart, from a very young age, I was intrigued by how local brands in my country connected with the people and managed to touch their hearts with their actions.

In today's digital world, consumers desire personalised experiences, but it can feel intrusive rather than helpful.