Recent Articles

Learn about the importance of humour when it comes to leadership and decision making.

As a woman deeply entrenched in the world of Market Research and Insights, my journey has been one of constant learning, growth, and impactful contributions

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

As 2021 comes to a close it is an ideal time to review the sage advice from the ‘Insights from the Insight250’ series

Asia is the top gaming market, generating $84 billion in 2024, in this article we explore how each market's unique rules affect game success.

Two leading experts focus on enhancing the productivity and culture of their operations

This article explores how AI will transform the market research and insights industry from the perspectives of its various stakeholders.

From academia to action: bridging traditional ethnography and consumer insights

But concerns exist.

Sophia Mobbs unfolds what brands miss when they don’t look beyond men and women.

In market research and insights, we need structured innovation to stay ahead of evolving technology and client needs and to meet the demand for quick, impactful insights.

This edition features Sarah Ashley, who shares insights on Google Ads for EMEA. We discussed the role of insights in tech innovation and tips for strategic transitions at one of the world's leading companies.

The abundance of data from diverse sources presents both opportunities and obstacles. A proactive self-regulation policy such as the currently under-revision ICC/ESOMAR Code will be pivotal in addressing them.

Indian consumers have diverse views on sustainability. This research aims to help brands in Urban India understand the factors influencing sustainable product purchases and identify challenges and opportunities.

Are you wasting time and resources on segmentation profiles that go unused? With 68% of business data underutilized (Seagate), it’s clear that traditional audience profiling often misses the mark. It's time for a new approach.

Super Bowl advertising is the biggest platform of the year, but does it resonate with all the different consumer audiences? The Super Bowl, in 2022, had roughly 112 million viewers with over 40% of them from diverse groups and women.

Two leaders in the market research space with a strong technology focus

Learn about how Nestle uncovered pre-market feedback for an ad campaign.

Read the series of articles written by incredible women for International Women's Week!

It’s time to make text data part of your insights strategy