Recent Articles

Step 2 – The company location from the point of view of consumers and employees

We are the chefs. Data are our ingredients.

Super Bowl advertising is the biggest platform of the year, but does it resonate with all the different consumer audiences? The Super Bowl, in 2022, had roughly 112 million viewers with over 40% of them from diverse groups and women.

The fastest-growing insights globally. What are the growth drivers of the Asia Pacific region?

Gustavo Alvarez discusses the role market research plays in the food and nutrition industry across Latin America, how insight innovations are impacting the industry and how brands effectively connect with consumers.

It’s time to make text data part of your insights strategy

Part Three: Understanding habitual and deliberate consumer decision behaviour

What can we learn from the observed mergers and aquisitions activity?

Sophia Mobbs unfolds what brands miss when they don’t look beyond men and women.

In market research and insights, we need structured innovation to stay ahead of evolving technology and client needs and to meet the demand for quick, impactful insights.

Unveiling the power of domestic clients: witness the remarkable pandemic recovery driven by domestic demand as clients shape success and budgets while exploring regional variations and shifting trends in major sectors of the market research landscape.

How brands can cut through the noise and create genuine connections with customers

The recent MIE'24 conference had important lessons for the insights industry, illustrating that those who embrace and leverage AI responsibly will gain a competitive edge in shaping the future of the insights industry.

Join our speakers as they identify these critical lessons and what to consider for the future of market research.

Now how do we stay there?

There is a greater need to get the right data and insights faster for global brands and researchers alike

Brand ‘moo-vers‘ and shakers

Global Lingo, a leading provider of specialist language services, has been announced as ESOMAR’s Official Translation Partner for the ESOMAR Congress 2022.

Read the series of articles written by incredible women for International Women's Week!

Companies using behavioural science outperform peers by 85% in sales growth and 25% in gross margin. This article describes a critical way in which behavioural science boosts research agency growth: by reducing opportunity costs.