Recent Articles

Super Bowl advertising is the biggest platform of the year, but does it resonate with all the different consumer audiences? The Super Bowl, in 2022, had roughly 112 million viewers with over 40% of them from diverse groups and women.

An expert perspective on the impact of data on engaging audiences and driving customer and employee experiences

Gustavo Alvarez discusses the role market research plays in the food and nutrition industry across Latin America, how insight innovations are impacting the industry and how brands effectively connect with consumers.

How community can alleviate the cost-of-living crisis

It’s time to make text data part of your insights strategy

Now how do we stay there?

The recent MIE'24 conference had important lessons for the insights industry, illustrating that those who embrace and leverage AI responsibly will gain a competitive edge in shaping the future of the insights industry.

Global Lingo, a leading provider of specialist language services, has been announced as ESOMAR’s Official Translation Partner for the ESOMAR Congress 2022.

Rosaline Hester discusses how advancements in market research and evolutions in insight technology are impacting consumer understanding, competitive analysis, and customer experience, specifically in the fast-moving consumer goods (FMCG) space.

Crispin sits down with several Insights250 judges to get their thoughts and perspectives on a few different topics around the award

All those interested in understanding how to establish procedures in order to maintain data security

There is a greater need to get the right data and insights faster for global brands and researchers alike

In this TikTok video presentation, understand why you should care about the platform as well as how to gather, analyse and report the data

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Delve into the leadership secrets of James Sallows as he discusses the power of trust, transparency, and building advocacy to leave a lasting impact in the industry.

Read the series of articles written by incredible women for International Women's Week!

Brand ‘moo-vers‘ and shakers

Sophia Mobbs unfolds what brands miss when they don’t look beyond men and women.

Learn about the importance of humour when it comes to leadership and decision making.

Businesses can lead in environmental stewardship by adopting eco-friendly practices. This article will show you how to incorporate eco-conscious strategies into your business framework.