Recent Articles

Learn about the importance of humour when it comes to leadership and decision making.

This three-part article explores how AI will transform the market research and insights industry from the perspectives of its various stakeholders.

This article appeared, in full, in ESOMAR’s Global Market Research 2022 report

There are risks and there are rewards when you invest in market research technology. Here are a few ways to choose the solution that will have the biggest impact on your business.

Are you wasting time and resources on segmentation profiles that go unused? With 68% of business data underutilized (Seagate), it’s clear that traditional audience profiling often misses the mark. It's time for a new approach.

Two leading experts focus on enhancing the productivity and culture of their operations

Walid Benchama discusses the importance of being moment-of-truth oriented in our quest to understand behaviours, evolving stakeholders' mindsets, advancing insights and how brands are understanding consumers.

As 2021 comes to a close it is an ideal time to review the sage advice from the ‘Insights from the Insight250’ series

In market research and insights, we need structured innovation to stay ahead of evolving technology and client needs and to meet the demand for quick, impactful insights.

Read the series of articles written by incredible women for International Women's Week!

A focus in market research studies is sometimes on understanding customer or prospect optimal communications channels for hearing about a new, or existing, product or service.

Sophia Mobbs unfolds what brands miss when they don’t look beyond men and women.

As a woman deeply entrenched in the world of Market Research and Insights, my journey has been one of constant learning, growth, and impactful contributions

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

This article explores how AI will transform the market research and insights industry from the perspectives of its various stakeholders.

But concerns exist.

The abundance of data from diverse sources presents both opportunities and obstacles. A proactive self-regulation policy such as the currently under-revision ICC/ESOMAR Code will be pivotal in addressing them.

Read the series of articles written by incredible women for International Women's Week!

Super Bowl advertising is the biggest platform of the year, but does it resonate with all the different consumer audiences? The Super Bowl, in 2022, had roughly 112 million viewers with over 40% of them from diverse groups and women.

The successful implementation of AI will involve a dual effort of self-regulation and outside regulation from lawmakers and legislators.