Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Putting customers first
6 min readUsing research to help create a customer-centric organisation
Crises and community
4 min readDid the pandemic really bring us closer together?
Researchers value ethics and standards of quality, but to generate the best data possible, we need also to be kind.
The Global Insights Overview
3 min readIn the latest episode of ESOMAR's Talking Insights podcast, the ESOMAR Intelligence Unit unveils the Global Insights Overview, providing key insights for market research professionals.
Does your year of birth really hold the key to your buying habits and to how you approach your work? Many marketers are adamant that it does, and the results of their work back it up.
Flying high in the face of failure
8 min readThe right way to innovate
This three-part article explores how AI will transform the market research and insights industry from the perspectives of its various stakeholders.
AI is increasingly seen as a solution for research, but a ScienceDirect report reveals that collaboration with human researchers is still in early stages, especially in thematic analysis.
In market research and insights, we need structured innovation to stay ahead of evolving technology and client needs and to meet the demand for quick, impactful insights.
Discover insights on insights
Embracing the future
2 min readDriving sustainability and innovations in the APAC market
Women in Research: Larissa Chase
3 min readAs a woman deeply entrenched in the world of Market Research and Insights, my journey has been one of constant learning, growth, and impactful contributions
The true cost of the “data rush”
6 min readThis article appeared, in full, in ESOMAR’s Global Market Research 2022 report
A 25-year view of brand loyalty
6 min readEmotional values are the key to brand loyalty.
Part of the Insight from the Insight250 series. Kristin Luck, ESOMAR President is interviewed by Crispin Beale.
Maximising the potential of data
8 min readAn expert perspective on the impact of data on engaging audiences and driving customer and employee experiences
Non-binary and non-existent?
5 min readSophia Mobbs unfolds what brands miss when they don’t look beyond men and women.
Don’t be tempted by shiny objects
6 min readThere are risks and there are rewards when you invest in market research technology. Here are a few ways to choose the solution that will have the biggest impact on your business.
Supporting the highest levels of global enterprise complexity
Book Review: Hacking the Human Mind – The behavioural science behind 17 of the world's best brands
6 min readHacking the Human Mind is Richard Shotton’s third book. It looks at 17 of the world’s best brands behavioural science secrets.