Recent Articles

An expert perspective on the impact of data on engaging audiences and driving customer and employee experiences

Using augmented reality to delve into consumer insights

In market research and insights, we need structured innovation to stay ahead of evolving technology and client needs and to meet the demand for quick, impactful insights.

Having attended a number of conferences over the past couple of weeks, I have been amazed not only at how ChatGPT has dominated almost all conversations and presentations, but also at the almost total absence of any cautionary note regarding its usage!

We are the chefs. Data are our ingredients.

The industry-leading blog is refreshed to celebrate the ESOMAR 75th Anniversary

Sophia Mobbs unfolds what brands miss when they don’t look beyond men and women.

Step 2 – The company location from the point of view of consumers and employees

Gustavo Alvarez discusses the role market research plays in the food and nutrition industry across Latin America, how insight innovations are impacting the industry and how brands effectively connect with consumers.

Part Three: Understanding habitual and deliberate consumer decision behaviour

What can we learn from the observed mergers and aquisitions activity?

How brands can cut through the noise and create genuine connections with customers

The recent MIE'24 conference had important lessons for the insights industry, illustrating that those who embrace and leverage AI responsibly will gain a competitive edge in shaping the future of the insights industry.

Unveiling the power of domestic clients: witness the remarkable pandemic recovery driven by domestic demand as clients shape success and budgets while exploring regional variations and shifting trends in major sectors of the market research landscape.

Now how do we stay there?

Read the series of articles written by incredible women for International Women's Week!

Join our speakers as they identify these critical lessons and what to consider for the future of market research.

The abundance of data from diverse sources presents both opportunities and obstacles. A proactive self-regulation policy such as the currently under-revision ICC/ESOMAR Code will be pivotal in addressing them.

There is a greater need to get the right data and insights faster for global brands and researchers alike

Brand ‘moo-vers‘ and shakers