Recent Articles

Fine Research have delivered 2460 support messages prepared by Latin America healthcare professionals to the Save The Children Humanitarian Response team

“Think like a content creator” is a suggestion I keep hearing as we at Alpha-Diver continually look for ways to make our insights more actionable and easier for clients to digest and disseminate within their organizations.

Debrah Harding explains how data collection, use, and applications are evolving across a series of dimensions and how the importance of data is growing.

Using non-exec roles, technology, and humour in innovation and leadership

Research used to be playful.

When we hear that inflation is high, or the exchange rate is down, or that unemployment is up, we start thinking about the general economic situation. And – more specifically – how it’ll affect our own business.

Rosaline Hester discusses how advancements in market research and evolutions in insight technology are impacting consumer understanding, competitive analysis, and customer experience, specifically in the fast-moving consumer goods (FMCG) space.

Dan Wish's leadership journey unveils a holistic approach encompassing team empowerment, strategic partnerships, global leadership finesse, conflict resolution, and unwavering leadership values.

There is a greater need to get the right data and insights faster for global brands and researchers alike

The first and most intriguing question we can ask about post-COVID is whether we are already there or not.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

The recent MIE'24 conference had important lessons for the insights industry, illustrating that those who embrace and leverage AI responsibly will gain a competitive edge in shaping the future of the insights industry.

As a woman deeply entrenched in the world of Market Research and Insights, my journey has been one of constant learning, growth, and impactful contributions

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Taking product development to the next level

Supporting the highest levels of global enterprise complexity

This analysis examines why the US prolonged the Pandemic and the implications for the future

We are always right!

How has the pandemic reshaped the industry requiring us to reformulate its value points

Super Bowl advertising is the biggest platform of the year, but does it resonate with all the different consumer audiences? The Super Bowl, in 2022, had roughly 112 million viewers with over 40% of them from diverse groups and women.