Recent Articles

This excerpt is from ESOMAR’s Global Market Research 2024, a key report providing an overview of the global insights industry and market research sector.

In a two-part article, we’re going to understand if advertising can be saved from “greenwashing”. The first part will explain what “greenwashing” is and how green claims work.

This excerpt from ESOMAR’s Global Market Research 2024 offers a comprehensive overview of the global insights and market research sectors.

Unique perspectives on a spectrum of topics impacting research and insights, from innovation and leadership to trust and disruption.

Part one: Leveraging the Direct Customer Relationship Flywheel

Engaging participants in market research is challenging due to declining response rates. This white paper examines the impact of cash rewards versus digital incentives on recruitment and retention, supported by research and case studies.

Together we can make a positive impact in 2022. Here’s to the future of women!

Market Research often seeks objective data free from bias to understand how customers perceive product features without external distractions.

Happily, a lot has happened in the field of statistics since the Roaring Twenties, when writers such as Dashiell Hammett and Ernest Hemmingway were getting their careers underway.

Christian Kurz explains how audience insights are driving content development and channel strategies as the industry continues to transform.

In part 2, we will explain why “greenwashing” is a problem and – most importantly – if and how we can solve it.

This year the application of behavioural science in the UK received a boost from the Financial Conduct Authority (FCA). The regulatory body has been experimenting with behavioural science for a decade to improve outcomes for consumers.

Ensuring research accuracy is essential. Triangulation combines multiple approaches to enhance the confidence in research findings.

The Illusion of Choice: 16 1/2 psychological biases that influence what we buy.

The global nature of research and how advancements in technology and methodology are driving change, both good and bad for the industry

Ad-hoc market research involves customized, one-time studies with specific objectives and personalized methodologies. We evaluated ChatGPT's performance in this type of research.

Synthetic data is starting to gather momentum in the insight industry. Creating and using synthetic data isn’t just a response to the increasing scarcity of real-world data. It is, in fact, a strategic tool designed to bridge significant data gaps.

ESOMAR is once again delighted to present its global compilation and ranking of the largest companies providing market research, data, analytics and reporting services.

The post-pandemic recovery is in its fifth gear.

Apple App Store has become one of the most wanted mobile marketplaces among the world's developers