Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Stay tuned for another 12 months of valuable and engaging content from our contributors and us
The Illusion of Choice: 16 1/2 psychological biases that influence what we buy.
The six secrets of successful insights
5 min readWhat is an insight, why are they so critical to marketing success, and what’s the secret to getting them right?
Are we vets or doctors?
5 min readOur role in providing impactful insights to business issues
Crispin interviews Dr. Parves Khan, CEO at ESOMAR
Understanding employee ownership
7 min readTransitioning to employee-owned business models to incent and empower your workforce.
Highlights of the IIEX conference in Austin, Texas
Targeting consumers this Black Friday
7 min readHow to target consumers this Black Friday during record levels of inflation…
Predictive qual
6 min readHow to turn the art of qual into a science of impact?
…What now? Pricing insights
9 min readPerspectives on pricing for insights and analytics projects with Lisa Wilding-Brown.
Almost all of the world’s regions experienced a substantial increase in user experience research since 2019
The social media Behavior Equation
5 min readAnatomy of social for 18-25
Econometrics and Marketing Research
5 min readMarketing research draws most of its methodologies from other disciplines, econometrics is only one, but an important one.
Do you know how consumers really feel about your brand, communications or category?
Making outcomes more meaningful, whilst insights become more valuable and valued.
Join PepsiCo, Lucy, and Zappi in this follow up to the first in the series: “PepsiCo’s Quest to Democratize Knowledge.”
a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Insights against chaos
7 min readthe Beirut explosion
COVID-19 Omicron retrospective
19 min readMy hope for our research community is that we will unlock new insights and analytics to make the world a safer and healthier place for us all.