Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Why insights professionals should stop blaming consumers for the sustainability say-do gap. Part 1.
5 min readThose pesky consumers. If only they would really do what they say they will – buy the sustainable product, do the recycling, eat a plant-based diet – we would be able to save the planet, right?
This article acknowledges the leaps AI has made for our industry but also highlights the pitfalls of distancing ourselves from the people we seek to understand.
Unpacking human centricity
5 min readTech is essential, but it’s not the point
Welcome to the Twatterverse!
5 min readThe death of evidence?
This article presents case studies on AI's role in enhancing market research and driving business success.
Market Research often seeks objective data free from bias to understand how customers perceive product features without external distractions.
Data privacy in translation
5 min readThe landscape of global data privacy
In part 2, we will explain why “greenwashing” is a problem and – most importantly – if and how we can solve it.
Insight innovation and leadership in media
11 min readChristian Kurz explains how audience insights are driving content development and channel strategies as the industry continues to transform.
Social listening has a long way to go
8 min readDo you always have to generate primary data to arrive at Qual insights?
The social media Behavior Equation
5 min readAnatomy of social for 18-25
Revealed: UK Consumers most-loved brands
4 min readWho are the UK’s most loved brands, and what are the factors that separate well-liked brands, from loved brands?
2021 had been an incredible year for investment into the insights and marketing analytics sector – over $9 billion in one single year. Surely the market would have to take a rest in 2022?
ESOMAR presents in its 2021 IMDI ranking the countries with the most developed insights industry
Designing Research to Enhance Participation
16 min readCrispin sits down with Lisa Wilding-Brown, CEO of Innovate MR to discuss the strategies and tactics to deliver more engaging, effective research to understand consumer, markets and competitors.
The evolving importance of social media
8 min readThe benefits, challenges, and opportunities social media provides as it continues to evolve in our society.
Devising solutions that have both a global and local impact
The growing role of data science
10 min readThe ever-expanding role of data science in driving decisions and shaping strategies within organisations
The hidden key to happiness
7 min readPractice gratitude - day in day out. Try to trust more and forgive.
A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software