Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Sales and market research
7 min readSales and market research – how do they rub along together, if at all?
Market research for academics
4 min readHow academic institutions can integrate advanced market research tools
Predictive qual
6 min readHow to turn the art of qual into a science of impact?
Designing Research to Enhance Participation
16 min readCrispin sits down with Lisa Wilding-Brown, CEO of Innovate MR to discuss the strategies and tactics to deliver more engaging, effective research to understand consumer, markets and competitors.
Innovation in inflationary times Part 2
5 min readA playbook for innovation leaders in the CPG/FMCG industry
Making healthy habits stick after COVID
3 min readSince COVID-19, there’s been a dramatic shift in consumers’ mindsets globally towards healthier lifestyle habits.
Learn about how Nestle uncovered pre-market feedback for an ad campaign.
The timeless five tests of the obvious
5 min readAs valid today as they were in 1916
Welcome to the Twatterverse!
5 min readThe death of evidence?
Do standards and ethics which are so important to us inside our professional lives, extend outside those lives?
Conscientious costs
4 min readDo people shop ethically when times are hard?
Insights into Africa and the Middle East
4 min readShy recovery after strong pandemic impact
COVID-19 forecast in the USA
28 min readReview, projections & implications for Q1 2022
The insights industry in Latin America
5 min readA strong recovery in 2021, but was it enough?
The state of the consumer in 2022
2 min readThe context for insights and analytics in harnessing the power of artificial intelligence in 2022
2022: New normal, or not normal?
6 min readFinn Raben, Director General at ESOMAR muses about what 2022 has in store for insights and analytics professionals.
COVID-19 December 2021 forecast for the USA
13 min readI’d like to say the pandemic ends with humanity learning a valuable lesson in the power to take care of one another.
The industry in Europe
5 min readTurbulence in European insights during the pandemic, tempered by the tech-enabled industry
8 lessons learned from the pandemic in the Market Research, Data and Insights Industry.
Omicron
5 min readWe need about 50,000 Omicron cases + 21 days of tracking to draw conclusions.