Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

Filtered by: Popular Clear
3 May 2022
in General

Two leaders in the market research space with a strong technology focus


11 May 2022

What do an apathetic cartoon monkey, the first tweet ever tweeted, and the viral noughties video ‘Charlie bit my finger’ have in common? They’re all NFTs (Non-Fungible Tokens) sold for £900k, £2.1m, and £53k, respectively.


8 December 2022

While the importance of insights as a central point is becoming increasingly critical to organisations, many leading brands are going one step further.


14 September 2022

Behavioural science in quantitative research: Part two


10 October 2022

Supporting business model bravery by innovating customer research


16 March 2022
in Opinions

Sales and market research – how do they rub along together, if at all?


5 April 2022
in General

Sage advice from leaders and legends across the market research, consumer insights and data-driven marketing sectors.


16 December 2021

Tell us about your life one year from now.


16 August 2022

Crispin interviews Dr. Parves Khan, CEO at ESOMAR


28 April 2022
in Opinions

As valid today as they were in 1916


26 May 2022

A playbook for innovation leaders in the CPG/FMCG industry


Predictive qual

6 min read
21 October 2021

How to turn the art of qual into a science of impact?


12 May 2022
in General

The sudden removal of human contact as we once knew it has thrown up barriers to doing meaningful, focused interaction.


Advertorial Popular
1 July 2022

Demystifying brand tracking with insights from quantilope’s Guide to Brand Tracking


21 January 2022

How brands can cut through the noise and create genuine connections with customers


8 March 2022
in General

Using augmented reality to delve into consumer insights


19 September 2022
in General

Marketing research draws most of its methodologies from other disciplines, econometrics is only one, but an important one.


2 March 2022
in General

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


2 February 2022
in General

Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023


Advertorial Series
5 May 2022

This presentation will highlight some examples and case studies where connecting applications and data allow us to supercharge processes.

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