Recent Articles

Sales and market research – how do they rub along together, if at all?

How academic institutions can integrate advanced market research tools

How to turn the art of qual into a science of impact?

Crispin sits down with Lisa Wilding-Brown, CEO of Innovate MR to discuss the strategies and tactics to deliver more engaging, effective research to understand consumer, markets and competitors.

A playbook for innovation leaders in the CPG/FMCG industry

Since COVID-19, there’s been a dramatic shift in consumers’ mindsets globally towards healthier lifestyle habits.

Learn about how Nestle uncovered pre-market feedback for an ad campaign.

As valid today as they were in 1916

The death of evidence?

Do standards and ethics which are so important to us inside our professional lives, extend outside those lives?

Do people shop ethically when times are hard?

Shy recovery after strong pandemic impact

Review, projections & implications for Q1 2022

A strong recovery in 2021, but was it enough?

The context for insights and analytics in harnessing the power of artificial intelligence in 2022

Finn Raben, Director General at ESOMAR muses about what 2022 has in store for insights and analytics professionals.

I’d like to say the pandemic ends with humanity learning a valuable lesson in the power to take care of one another.

Turbulence in European insights during the pandemic, tempered by the tech-enabled industry

8 lessons learned from the pandemic in the Market Research, Data and Insights Industry.

We need about 50,000 Omicron cases + 21 days of tracking to draw conclusions.