Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Stay tuned for another 12 months of valuable and engaging content from our contributors and us
The power of now
5 min readBehavioural Tech-heads: What technology needs to learn from behavioural science
The evolution of research methods
5 min readOver two round table sessions, we (a collection of clients and suppliers from a wide range of countries, including Japan and Tunisia) discussed the implications of AI on the evolution of research methods.
COVID-19 update for the USA
15 min readWe remain in this bimodal pandemic
Targeting consumers this Black Friday
7 min readHow to target consumers this Black Friday during record levels of inflation…
Insight communities – hidden depths
9 min readInsight communities (also known as MROCs) seem to be on a roll, increasingly taking centre stage in many research designs. Find out why.
GPT-4 equals the performance of the top specialized ABSA (Aspect Based Sentiment Analysis) models that have been developed until this year, while learning from just six examples. GPT-3.5, when fine-tuned, achieves the highest accuracy currently known.
The c-word
4 min readIs your brand guilty of community-washing?
Solving this problem will not only advance insights, but provide foresight into the future of how we evolve our research practices.
Econometrics and Marketing Research
5 min readMarketing research draws most of its methodologies from other disciplines, econometrics is only one, but an important one.
Crispin interviews Dr. Parves Khan, CEO at ESOMAR
Part one: Leveraging the Direct Customer Relationship Flywheel
Understanding employee ownership
7 min readTransitioning to employee-owned business models to incent and empower your workforce.
Predictive qual
6 min readHow to turn the art of qual into a science of impact?
The social media Behavior Equation
5 min readAnatomy of social for 18-25
What if
7 min readEditorial on the ESOMAR Congress 2022
…What now? Pricing insights
9 min readPerspectives on pricing for insights and analytics projects with Lisa Wilding-Brown.
Are we vets or doctors?
5 min readOur role in providing impactful insights to business issues
Making outcomes more meaningful, whilst insights become more valuable and valued.
The future-focused evolution of foresight
10 min readToday, many organisations are demanding more from insights and expecting them to evolve into foresight that can drive predictions and help the company adopt a future-focused approach.