Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

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2 August 2023

Those pesky consumers. If only they would really do what they say they will – buy the sustainable product, do the recycling, eat a plant-based diet – we would be able to save the planet, right?


1 June 2023

This article acknowledges the leaps AI has made for our industry but also highlights the pitfalls of distancing ourselves from the people we seek to understand.


4 July 2022

Tech is essential, but it’s not the point


1 August 2022
in Opinions

The death of evidence?


17 April

This article presents case studies on AI's role in enhancing market research and driving business success.


16 August 2024

Market Research often seeks objective data free from bias to understand how customers perceive product features without external distractions.


16 February 2022

The landscape of global data privacy


23 October 2023

In part 2, we will explain why “greenwashing” is a problem and – most importantly – if and how we can solve it.


28 September 2023

Christian Kurz explains how audience insights are driving content development and channel strategies as the industry continues to transform.


20 April 2022
in General

Do you always have to generate primary data to arrive at Qual insights?


19 January 2023

Anatomy of social for 18-25


14 July 2022

Who are the UK’s most loved brands, and what are the factors that separate well-liked brands, from loved brands?


20 April 2023

2021 had been an incredible year for investment into the insights and marketing analytics sector – over $9 billion in one single year. Surely the market would have to take a rest in 2022?


17 December 2021

ESOMAR presents in its 2021 IMDI ranking the countries with the most developed insights industry


3 August 2022

Crispin sits down with Lisa Wilding-Brown, CEO of Innovate MR to discuss the strategies and tactics to deliver more engaging, effective research to understand consumer, markets and competitors.


27 July 2022
in General

The benefits, challenges, and opportunities social media provides as it continues to evolve in our society.


14 March 2023
in General

Devising solutions that have both a global and local impact


17 May 2022

The ever-expanding role of data science in driving decisions and shaping strategies within organisations


23 December 2021

Practice gratitude - day in day out. Try to trust more and forgive.


16 February 2023

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software

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