Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Two leaders in the market research space with a strong technology focus
What do an apathetic cartoon monkey, the first tweet ever tweeted, and the viral noughties video ‘Charlie bit my finger’ have in common? They’re all NFTs (Non-Fungible Tokens) sold for £900k, £2.1m, and £53k, respectively.
While the importance of insights as a central point is becoming increasingly critical to organisations, many leading brands are going one step further.
Sales and market research7 min read
Sales and market research – how do they rub along together, if at all?
Top Tips from our Leaders and Innovators5 min read
Sage advice from leaders and legends across the market research, consumer insights and data-driven marketing sectors.
Crispin interviews Dr. Parves Khan, CEO at ESOMAR
Innovation in inflationary times Part 25 min read
A playbook for innovation leaders in the CPG/FMCG industry
The sudden removal of human contact as we once knew it has thrown up barriers to doing meaningful, focused interaction.
How to design an effective brand tracker4 min read
Demystifying brand tracking with insights from quantilope’s Guide to Brand Tracking
Behavioural Science in action8 min read
How brands can cut through the noise and create genuine connections with customers
Econometrics and Marketing Research5 min read
Marketing research draws most of its methodologies from other disciplines, econometrics is only one, but an important one.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023
This presentation will highlight some examples and case studies where connecting applications and data allow us to supercharge processes.