Recent Articles

Two leaders in the market research space with a strong technology focus

What do an apathetic cartoon monkey, the first tweet ever tweeted, and the viral noughties video ‘Charlie bit my finger’ have in common? They’re all NFTs (Non-Fungible Tokens) sold for £900k, £2.1m, and £53k, respectively.

While the importance of insights as a central point is becoming increasingly critical to organisations, many leading brands are going one step further.

Behavioural science in quantitative research: Part two

Supporting business model bravery by innovating customer research

Sales and market research – how do they rub along together, if at all?

Sage advice from leaders and legends across the market research, consumer insights and data-driven marketing sectors.

Tell us about your life one year from now.

Crispin interviews Dr. Parves Khan, CEO at ESOMAR

As valid today as they were in 1916

A playbook for innovation leaders in the CPG/FMCG industry

How to turn the art of qual into a science of impact?

The sudden removal of human contact as we once knew it has thrown up barriers to doing meaningful, focused interaction.

Demystifying brand tracking with insights from quantilope’s Guide to Brand Tracking

How brands can cut through the noise and create genuine connections with customers

Using augmented reality to delve into consumer insights

Marketing research draws most of its methodologies from other disciplines, econometrics is only one, but an important one.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023

This presentation will highlight some examples and case studies where connecting applications and data allow us to supercharge processes.