Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Stay tuned for another 12 months of valuable and engaging content from our contributors and us
Sandeep Dutta interviews Oana Rengle for Research World
The return, and importance of face-to-face events in bringing people together and of using awards to celebrate our sector.
Business Model Bravery
7 min readSupporting business model bravery by innovating customer research
Practising empathy
6 min readWhy showing empathy is not as easy as it may sound?
Sandeep Dutta interviews Oana Rengle for Research World
The social media Behavior Equation
5 min readAnatomy of social for 18-25
Innovation in statistics
6 min readHappily, a lot has happened in the field of statistics since the Roaring Twenties, when writers such as Dashiell Hammett and Ernest Hemmingway were getting their careers underway.
Unlocking innovation
5 min read3 Steps toward insights democratisation
Why insights professionals should stop blaming consumers for the sustainability say-do gap. Part 1.
5 min readThose pesky consumers. If only they would really do what they say they will – buy the sustainable product, do the recycling, eat a plant-based diet – we would be able to save the planet, right?
Sales and market research
7 min readSales and market research – how do they rub along together, if at all?
The future-focused evolution of foresight
10 min readToday, many organisations are demanding more from insights and expecting them to evolve into foresight that can drive predictions and help the company adopt a future-focused approach.
Targeting consumers this Black Friday
7 min readHow to target consumers this Black Friday during record levels of inflation…
Discover how AI and machine learning are revolutionising market research, enabling deeper insights, predictive analytics, and personalised strategies to drive business success.
Follow this journey into using AI in market research, using an interview platform designed to streamline qualitative studies. It highlights the need for ongoing development and clear communication to optimize AI integration in market research.
In a two-part article, we’re going to understand if advertising can be saved from “greenwashing”. The first part will explain what “greenwashing” is and how green claims work.
In part 2, we will explain why “greenwashing” is a problem and – most importantly – if and how we can solve it.
Crispin interviews Dr. Parves Khan, CEO at ESOMAR
COVID-19 update for the USA
15 min readWe remain in this bimodal pandemic
Maria Bruder, a Senior Researcher with the BBC World Service, discussed a groundbreaking research project aiming to bridge the gender gap in news consumption.