Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Predictive qual
6 min readHow to turn the art of qual into a science of impact?
The c-word
4 min readIs your brand guilty of community-washing?
Behavioural economics
6 min readBehavioural science in quantitative research: Part two
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Avatar – Nextgen market research
6 min readUsing augmented reality to delve into consumer insights
How to design an effective brand tracker
4 min readDemystifying brand tracking with insights from quantilope’s Guide to Brand Tracking
Beyond the hype
5 min readInnovation predictions in the era of Machine Learning
Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023
Discover in this session how Mondelez's SnackFutures team uses the startup mindset and model for creating and launching new brands which are kind to the planet and deliciously fun.
Innovation in inflationary times Part 2
5 min readA playbook for innovation leaders in the CPG/FMCG industry
Fine Research have delivered 2460 support messages prepared by Latin America healthcare professionals to the Save The Children Humanitarian Response team
Insight Climate Collective
5 min readCreating an industry action plan to address climate issues
Sales and market research
7 min readSales and market research – how do they rub along together, if at all?
The timeless five tests of the obvious
5 min readAs valid today as they were in 1916
Sandeep Dutta interviews Oana Rengle for Research World
A 25-year view of brand loyalty
6 min readEmotional values are the key to brand loyalty.
The Judges' Perspective
10 min readWhat makes an Insight250 Winner
Insights in Asia Pacific
5 min readDifferent reactions to the pandemic
Making healthy habits stick after COVID
3 min readSince COVID-19, there’s been a dramatic shift in consumers’ mindsets globally towards healthier lifestyle habits.
Mars & Market Logic will share how a partnership co-created a smarter, more innovative insights management platform to underpin their journey to Zero Waste Research.