Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

Filtered by: Popular Clear
22 April 2022
in General

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


22 March 2022

Transitioning to employee-owned business models to incent and empower your workforce.


12 January
in Opinions

Stay tuned for another 12 months of valuable and engaging content from our contributors and us


2 February 2022
in General

The industry-leading blog is refreshed to celebrate the ESOMAR 75th Anniversary


Advertorial Popular
31 October 2022

Do you know how consumers really feel about your brand, communications or category?


23 February 2022
in General

In this TikTok video presentation, understand why you should care about the platform as well as how to gather, analyse and report the data


Advertorial Series
25 February 2022

Join PepsiCo, Lucy, and Zappi in this follow up to the first in the series: “PepsiCo’s Quest to Democratize Knowledge.”


2 February

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software


11 April 2022

My hope for our research community is that we will unlock new insights and analytics to make the world a safer and healthier place for us all.


29 March

The Illusion of Choice: 16 1/2 psychological biases that influence what we buy.


7 April 2022

the Beirut explosion


18 January

a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.


1 June

This article acknowledges the leaps AI has made for our industry but also highlights the pitfalls of distancing ourselves from the people we seek to understand.


17 January 2022

Perspectives on pricing for insights and analytics projects with Lisa Wilding-Brown.


27 May 2022
in General

Making outcomes more meaningful, whilst insights become more valuable and valued.


19 September 2022
in General

Marketing research draws most of its methodologies from other disciplines, econometrics is only one, but an important one.


Predictive qual

6 min read
21 October 2021

How to turn the art of qual into a science of impact?


19 January

Anatomy of social for 18-25


24 May 2022
in General

How the power of perception, performance, and people can intersect to drive the success of an organisation.


14 September 2022

Behavioural science in quantitative research: Part two

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