Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Data privacy in translation
5 min readThe landscape of global data privacy
Social listening has a long way to go
8 min readDo you always have to generate primary data to arrive at Qual insights?
The evolving importance of social media
8 min readThe benefits, challenges, and opportunities social media provides as it continues to evolve in our society.
In a two-part article, we’re going to understand if advertising can be saved from “greenwashing”. The first part will explain what “greenwashing” is and how green claims work.
Digital design re-thinking
7 min readIncreasing brand health and wealth in Indonesia
The growing role of data science
10 min readThe ever-expanding role of data science in driving decisions and shaping strategies within organisations
The hidden key to happiness
7 min readPractice gratitude - day in day out. Try to trust more and forgive.
The paradox of insights tech
5 min readInsights tech is essential, but it’s not the point.
In part 2, we will explain why “greenwashing” is a problem and – most importantly – if and how we can solve it.
The social media Behavior Equation
5 min readAnatomy of social for 18-25
Personality psychology
6 min readBehavioural science in quantitative research: Part three
Sandeep Dutta interviews Oana Rengle for Research World
Follow this journey into using AI in market research, using an interview platform designed to streamline qualitative studies. It highlights the need for ongoing development and clear communication to optimize AI integration in market research.
The visibility of LGBTQ+ individuals in media and their representation in campaigns, ads, and content has a lasting impact on creating an inclusive social atmosphere.
The return, and importance of face-to-face events in bringing people together and of using awards to celebrate our sector.
To expand our understanding of the streaming entertainment industry, we sat down with Natasha Hritzug, the Vice President of Consumer Insights for WarnerMedia, to get an inside review of insights’ role in the entertainment industry.
Econometrics and Marketing Research
5 min readMarketing research draws most of its methodologies from other disciplines, econometrics is only one, but an important one.
Targeting consumers this Black Friday
7 min readHow to target consumers this Black Friday during record levels of inflation…
5 Trends Shaping Market Research in 2025
2 min readThe market research landscape is evolving rapidly. As we near 2025, innovative brands are embracing new trends to stay competitive.
A discussion with Danone Waters & Aquadrinks, Colgate-Palmolive, Mondelēz and buzzback reveals what makes consumers happy and how brands can meet their needs.