Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

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12 January 2023
in Opinions

Stay tuned for another 12 months of valuable and engaging content from our contributors and us


29 March 2023

The Illusion of Choice: 16 1/2 psychological biases that influence what we buy.


16 November 2023
in General

What is an insight, why are they so critical to marketing success, and what’s the secret to getting them right?


11 February 2022
in Opinions

Our role in providing impactful insights to business issues


16 August 2022

Crispin interviews Dr. Parves Khan, CEO at ESOMAR


22 March 2022

Transitioning to employee-owned business models to incent and empower your workforce.


6 May 2022
in Opinions

Highlights of the IIEX conference in Austin, Texas


14 November 2022

How to target consumers this Black Friday during record levels of inflation…


Predictive qual

6 min read
21 October 2021

How to turn the art of qual into a science of impact?


17 January 2022

Perspectives on pricing for insights and analytics projects with Lisa Wilding-Brown.


17 April 2023

Almost all of the world’s regions experienced a substantial increase in user experience research since 2019


19 January 2023

Anatomy of social for 18-25


19 September 2022
in General

Marketing research draws most of its methodologies from other disciplines, econometrics is only one, but an important one.


Advertorial Popular
31 October 2022

Do you know how consumers really feel about your brand, communications or category?


27 May 2022
in General

Making outcomes more meaningful, whilst insights become more valuable and valued.


Advertorial Series
25 February 2022

Join PepsiCo, Lucy, and Zappi in this follow up to the first in the series: “PepsiCo’s Quest to Democratize Knowledge.”


18 January 2023

a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.


22 April 2022
in General

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


7 April 2022

the Beirut explosion


11 April 2022

My hope for our research community is that we will unlock new insights and analytics to make the world a safer and healthier place for us all.

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