Recent Articles

8 lessons learned from the pandemic in the Market Research, Data and Insights Industry.

Using research to help create a customer-centric organisation

If we can make insightful use of receipts for market research, we’ll enhance our future understanding of offline shoppers. Here’s how.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

This three-part article explores how AI will transform the market research and insights industry from the perspectives of its various stakeholders.

EV sales are slowing, raising uncertainty about their future. We know less about the psychological factors influencing consumer choices, which are crucial for a product's success.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

The fourth annual global award features leaders driving innovation across consumer insights, market research, and data-driven marketing.

Walid Benchama discusses the importance of being moment-of-truth oriented in our quest to understand behaviours, evolving stakeholders' mindsets, advancing insights and how brands are understanding consumers.

There are risks and there are rewards when you invest in market research technology. Here are a few ways to choose the solution that will have the biggest impact on your business.

Two leaders in the market research space with a strong technology focus

Dan Hall, Vice President of Auto Pacific provides his powerful perspective on the impact and evolution of electric vehicles (EV) on the automotive industry.

In this edition of Talking Insights, we sit down with Arend Koekkoek, a visionary entrepreneur with a passion for transforming agriculture.

Part Two: Choosing among three models for building direct customer relationships

This article explores how AI will transform the market research and insights industry from the perspectives of its various stakeholders.

A sit down with Dan Foreman, Chairman, ZappiStore

In the latest episode of ESOMAR's Talking Insights podcast, the ESOMAR Intelligence Unit unveils the Global Insights Overview, providing key insights for market research professionals.

While the importance of insights as a central point is becoming increasingly critical to organisations, many leading brands are going one step further.

This article appeared, in full, in ESOMAR’s Global Market Research 2022 report

As a woman deeply entrenched in the world of Market Research and Insights, my journey has been one of constant learning, growth, and impactful contributions