Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

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23 November 2021

Jan Gooding,President of the Market Research Society, Executive Committee Member of Women in Advertising London and a Fellow of the Marketing Society


27 July 2022

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


26 May 2023

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


5 April 2024

Digital ethnography has rapidly become a powerful tool for understanding consumer insights and motivations. For the food and beverage industry, it can deliver more precise, enduring, and actionable insights.


10 March

Traditional marketing analyzes past consumer behavior, but this relies on self-reported data. Consumer Neuroscience advances this by studying unconscious brain reactions to marketing, allowing us to bypass biases and gain a competitive edge.


12 September 2022

How community can alleviate the cost-of-living crisis


Series Popular
7 February 2024

This three-part article explores how AI will transform the market research and insights industry from the perspectives of its various stakeholders.


21 January 2022

How brands can cut through the noise and create genuine connections with customers


3 November 2022

Join our speakers as they identify these critical lessons and what to consider for the future of market research.


AI: All-Inputs

5 min read
4 October 2023

We are the chefs. Data are our ingredients.


5 January 2022

What can we learn from the observed mergers and aquisitions activity?


3 August 2022

Global Lingo, a leading provider of specialist language services, has been announced as ESOMAR’s Official Translation Partner for the ESOMAR Congress 2022.


28 December 2021

As 2021 comes to a close it is an ideal time to review the sage advice from the ‘Insights from the Insight250’ series


17 November 2023

Jairus Lofton discusses how insights are driving customer understanding and menu strategies to build affinity and loyalty in order to maintain McDonald's as a market leader.


11 January 2022

An expert perspective on the impact of data on engaging audiences and driving customer and employee experiences


11 April 2023
in Opinions

A sit down with Dan Foreman, Chairman, ZappiStore


13 March 2023

Brand ‘moo-vers‘ and shakers


26 October 2023
in General

Companies using behavioural science outperform peers by 85% in sales growth and 25% in gross margin. This article describes a critical way in which behavioural science boosts research agency growth: by reducing opportunity costs.


8 December 2022

Part Two: Choosing among three models for building direct customer relationships


10 March 2023
in General

Read the series of articles written by incredible women for International Women's Week!

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