Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
The importance of Diversity & Inclusion
11 min readJan Gooding,President of the Market Research Society, Executive Committee Member of Women in Advertising London and a Fellow of the Marketing Society
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
How digital ethnography is critical to understanding the changing world of food and beverage
6 min readDigital ethnography has rapidly become a powerful tool for understanding consumer insights and motivations. For the food and beverage industry, it can deliver more precise, enduring, and actionable insights.
Traditional marketing analyzes past consumer behavior, but this relies on self-reported data. Consumer Neuroscience advances this by studying unconscious brain reactions to marketing, allowing us to bypass biases and gain a competitive edge.
Small-scale responders
4 min readHow community can alleviate the cost-of-living crisis
This three-part article explores how AI will transform the market research and insights industry from the perspectives of its various stakeholders.
Behavioural Science in action
8 min readHow brands can cut through the noise and create genuine connections with customers
The Truth About Research Transformation
3 min readJoin our speakers as they identify these critical lessons and what to consider for the future of market research.
AI: All-Inputs
5 min readWe are the chefs. Data are our ingredients.
The 2021 Insights industry M&A frenzy
8 min readWhat can we learn from the observed mergers and aquisitions activity?
Global Lingo, a leading provider of specialist language services, has been announced as ESOMAR’s Official Translation Partner for the ESOMAR Congress 2022.
2022 Top tips (part 1)
9 min readAs 2021 comes to a close it is an ideal time to review the sage advice from the ‘Insights from the Insight250’ series
Jairus Lofton discusses how insights are driving customer understanding and menu strategies to build affinity and loyalty in order to maintain McDonald's as a market leader.
Maximising the potential of data
8 min readAn expert perspective on the impact of data on engaging audiences and driving customer and employee experiences
The market research road ahead
9 min readA sit down with Dan Foreman, Chairman, ZappiStore
The battle for meat-free
6 min readBrand ‘moo-vers‘ and shakers
Companies using behavioural science outperform peers by 85% in sales growth and 25% in gross margin. This article describes a critical way in which behavioural science boosts research agency growth: by reducing opportunity costs.
Part Two: Choosing among three models for building direct customer relationships
No fear, no regrets!
3 min readRead the series of articles written by incredible women for International Women's Week!