Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Interviewing the World’s Insight Leaders
7 min readInsights from the Insight250: Q&A with Crispin Beale - Mark Harrington
AI impact on insights providers
4 min readThis article explores how AI will transform the market research and insights industry from the perspectives of its various stakeholders.
Super Bowl advertising is the biggest platform of the year, but does it resonate with all the different consumer audiences? The Super Bowl, in 2022, had roughly 112 million viewers with over 40% of them from diverse groups and women.
November 14 reforecast due to OSHA rule stay
15 min readTrump Appointees block OSHA testing or vaccination rule, resulting in 35,000 to 45,000 more deaths over the next three months
Happiness, language, and personality
9 min readSince happiness is such a fundamental concept, it touches all aspects of life including market research.
Vinay discusses how evolutions and advancements in market research and insight technology are impacting consumer understanding and customer experience, specifically in the fast-moving consumer goods (FMCG) space.
Rosaline Hester discusses how advancements in market research and evolutions in insight technology are impacting consumer understanding, competitive analysis, and customer experience, specifically in the fast-moving consumer goods (FMCG) space.
Pivot to minimalism....?
The impact of colour
8 min readWim Hamaekers, who is the founder of One Inch Whale, serves as the Managing Director of Thin Slicing and is the Belgium Representative for ESOMAR.
The judge's perspective - part 2
9 min readCrispin sits down with several Insights250 judges to get their thoughts and perspectives on a few different topics around the award
ESOMAR Latin America Conference 2023
4 min readEditorial
From phone calls to online research
3 min readModernising Western Governors University’s research approach
Do we need a new vocabulary?
Part Two: Choosing among three models for building direct customer relationships
Shobservatory Research Chronicles: Brand Purpose
< 1 min readWhat is the best research method?
Can market research help the world embrace a post-growth economy by understanding consumer lives, needs, and diverse economic models while fostering stakeholder engagement?
The 2023 Insight250 features innovators and leaders from over 50 nations spanning six continents. This year, almost 75% of the honorees were first-time winners.
Change your organisation’s instead
Getting NPD just right
2 min readThe power of market share projection
Discussing data quality
10 min readDebrah Harding explains how data collection, use, and applications are evolving across a series of dimensions and how the importance of data is growing.