Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

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15 December 2022

Part Three: Understanding habitual and deliberate consumer decision behaviour


7 February 2023

Perspectives from the Insight250 Judges


Advertorial Popular
16 June 2023

“Think like a content creator” is a suggestion I keep hearing as we at Alpha-Diver continually look for ways to make our insights more actionable and easier for clients to digest and disseminate within their organizations.


21 December 2021

Dan Hall, Vice President of Auto Pacific provides his powerful perspective on the impact and evolution of electric vehicles (EV) on the automotive industry.


Advertorial Series
10 October 2022

A “fireside” chat with PepsiCo’s Sioned Winfield


23 February 2023

Supporting the highest levels of global enterprise complexity


14 June 2023
in General

Rosaline Hester discusses how advancements in market research and evolutions in insight technology are impacting consumer understanding, competitive analysis, and customer experience, specifically in the fast-moving consumer goods (FMCG) space.


23 November 2022

How can market research improve decision-making and business’s contribution to sustainable development?


24 November 2021

Step 3 – The workspace environment and atmosphere


7 May

To effectively gather insights from Generation Z, researchers must embrace innovative methodologies and nuanced approaches that reflect the diverse perspectives and behaviors of this unique cohort.


8 December 2022

Part Two: Choosing among three models for building direct customer relationships


15 February 2023

Why cooperation and negotiation are crucial to get the UK back on its feet


6 February 2023
in General

What can and can't tech do? Some may see stars and others Orion


Imagination

5 min read
15 December 2021

The future of insights


19 July 2023

Super Bowl advertising is the biggest platform of the year, but does it resonate with all the different consumer audiences? The Super Bowl, in 2022, had roughly 112 million viewers with over 40% of them from diverse groups and women.


21 September 2023
in General

Debrah Harding explains how data collection, use, and applications are evolving across a series of dimensions and how the importance of data is growing.


8 August 2023

Gustavo Alvarez discusses the role market research plays in the food and nutrition industry across Latin America, how insight innovations are impacting the industry and how brands effectively connect with consumers.


16 May 2023
in General

Vinay discusses how evolutions and advancements in market research and insight technology are impacting consumer understanding and customer experience, specifically in the fast-moving consumer goods (FMCG) space.


30 May 2022
in General

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


30 November 2021

Wim Hamaekers, who is the founder of One Inch Whale, serves as the Managing Director of Thin Slicing and is the Belgium Representative for ESOMAR.

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