Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
If we don’t do something, we will not have any respondents left. Exploring the causes of lower survey quality and the main solutions to overcome the problem from the perspectives of market research and insights industry stakeholders.
Neuroscience in MRX
6 min readShiny objects vs. insight breakthroughs.
Top tips from 2022
6 min readReviewing the top tips of 2022 ( Part 2)
The importance of flexible working
18 min readTwo leading experts focus on enhancing the productivity and culture of their operations
Companies using behavioural science outperform peers by 85% in sales growth and 25% in gross margin. This article describes a critical way in which behavioural science boosts research agency growth: by reducing opportunity costs.
How can AI support insights professionals in bringing insights to life and building compelling narratives?
Challenges for insight generation come from within
There is a prevailing narrative that most innovation fails: the figure that is often quoted is that 95% fail. But is it true?
The importance of in-person networking
10 min readThe importance of face-to-face networking and research.
From zero-party data to the gaming gender divide, we find out how consumer's mobile app behaviour can give us new insights.
2022 Top tips (part 2)
8 min readAs promised last week, here's a second article highlighting some of the top-tips from the interviews in 2021
We got there!
6 min readNow how do we stay there?
How to achieve best-in-class insights
5 min readDownload quantilope’s full guide to learn more
Part Two: Choosing among three models for building direct customer relationships
Let’s bring play back to research
7 min readResearch used to be playful.
Fine Research have delivered 2460 support messages prepared by Latin America healthcare professionals to the Save The Children Humanitarian Response team
The true cost of the “data rush”
6 min readThis article appeared, in full, in ESOMAR’s Global Market Research 2022 report
It’s time to nominate your heroes!
7 min readInsight250 nominations for 2023 now officially open.
This three-part article explores how AI will transform the market research and insights industry from the perspectives of its various stakeholders.
Gustavo Alvarez discusses the role market research plays in the food and nutrition industry across Latin America, how insight innovations are impacting the industry and how brands effectively connect with consumers.