Recent Articles

Now how do we stay there?

Why is an inclusive question important when you want to get the right answer?

Download quantilope’s full guide to learn more

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

There is a greater need to get the right data and insights faster for global brands and researchers alike

Jairus Lofton discusses how insights are driving customer understanding and menu strategies to build affinity and loyalty in order to maintain McDonald's as a market leader.

The recent MIE'24 conference had important lessons for the insights industry, illustrating that those who embrace and leverage AI responsibly will gain a competitive edge in shaping the future of the insights industry.

I had the pleasure of speaking with Xabier Palacio, Head of the Intelligence Unit at ESOMAR and a well-respected industry expert who will be presenting at the event.

The first and most intriguing question we can ask about post-COVID is whether we are already there or not.

Taking product development to the next level

How research shaped the work of charity, Medical Aid Films, and led to new content that helps young men in Zambia prepare for more engaged fatherhood.

Technological advancements have reshaped market research, but it's not that simple. Here, we provide an edited extract of a chapter that can be found in ESOMAR’s Global Market Research report.

Supporting the highest levels of global enterprise complexity

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Rosaline Hester discusses how advancements in market research and evolutions in insight technology are impacting consumer understanding, competitive analysis, and customer experience, specifically in the fast-moving consumer goods (FMCG) space.

How has the pandemic reshaped the industry requiring us to reformulate its value points

Gustavo Alvarez discusses the role market research plays in the food and nutrition industry across Latin America, how insight innovations are impacting the industry and how brands effectively connect with consumers.

Vinay and Crispin Beale present a deep discussion on the expanding impact of insights on the relationship between consumers, products, and brands and how technology advancements are elevating the role of market research.

Part Two: Choosing among three models for building direct customer relationships

“Think like a content creator” is a suggestion I keep hearing as we at Alpha-Diver continually look for ways to make our insights more actionable and easier for clients to digest and disseminate within their organizations.