Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
To expand our understanding of the streaming entertainment industry, we sat down with Natasha Hritzug, the Vice President of Consumer Insights for WarnerMedia, to get an inside review of insights’ role in the entertainment industry.
In a two-part article, we’re going to understand if advertising can be saved from “greenwashing”. The first part will explain what “greenwashing” is and how green claims work.
Designing Research to Enhance Participation
16 min readCrispin sits down with Lisa Wilding-Brown, CEO of Innovate MR to discuss the strategies and tactics to deliver more engaging, effective research to understand consumer, markets and competitors.
The visibility of LGBTQ+ individuals in media and their representation in campaigns, ads, and content has a lasting impact on creating an inclusive social atmosphere.
Data privacy in translation
5 min readThe landscape of global data privacy
Social listening has a long way to go
8 min readDo you always have to generate primary data to arrive at Qual insights?
2021 had been an incredible year for investment into the insights and marketing analytics sector – over $9 billion in one single year. Surely the market would have to take a rest in 2022?
The evolving importance of social media
8 min readThe benefits, challenges, and opportunities social media provides as it continues to evolve in our society.
In part 2, we will explain why “greenwashing” is a problem and – most importantly – if and how we can solve it.
The paradox of insights tech
5 min readInsights tech is essential, but it’s not the point.
The hidden key to happiness
7 min readPractice gratitude - day in day out. Try to trust more and forgive.
The social media Behavior Equation
5 min readAnatomy of social for 18-25
The growing role of data science
10 min readThe ever-expanding role of data science in driving decisions and shaping strategies within organisations
Insight innovation and leadership in media
11 min readChristian Kurz explains how audience insights are driving content development and channel strategies as the industry continues to transform.
Digital design re-thinking
7 min readIncreasing brand health and wealth in Indonesia
ESOMAR presents in its 2021 IMDI ranking the countries with the most developed insights industry
Personality psychology
6 min readBehavioural science in quantitative research: Part three
Econometrics and Marketing Research
5 min readMarketing research draws most of its methodologies from other disciplines, econometrics is only one, but an important one.
Market Research often seeks objective data free from bias to understand how customers perceive product features without external distractions.
Sandeep Dutta interviews Oana Rengle for Research World