Recent Articles

Unique perspectives on a spectrum of topics impacting research and insights, from innovation and leadership to trust and disruption.

The visibility of LGBTQ+ individuals in media and their representation in campaigns, ads, and content has a lasting impact on creating an inclusive social atmosphere.

This article acknowledges the leaps AI has made for our industry but also highlights the pitfalls of distancing ourselves from the people we seek to understand.

Those pesky consumers. If only they would really do what they say they will – buy the sustainable product, do the recycling, eat a plant-based diet – we would be able to save the planet, right?

As consumer behaviour evolves with the changing paradigms of brands, technology and customer experience, the constructs of understanding consumer perceptions and motivations also need to evolve.

Market Research often seeks objective data free from bias to understand how customers perceive product features without external distractions.

Tech is essential, but it’s not the point

The death of evidence?

In part 2, we will explain why “greenwashing” is a problem and – most importantly – if and how we can solve it.

The landscape of global data privacy

Christian Kurz explains how audience insights are driving content development and channel strategies as the industry continues to transform.

Who are the UK’s most loved brands, and what are the factors that separate well-liked brands, from loved brands?

Do you always have to generate primary data to arrive at Qual insights?

Anatomy of social for 18-25

Devising solutions that have both a global and local impact

ESOMAR presents in its 2021 IMDI ranking the countries with the most developed insights industry

2021 had been an incredible year for investment into the insights and marketing analytics sector – over $9 billion in one single year. Surely the market would have to take a rest in 2022?

The Insight250 series showcases exceptional professionals and this time, Crispin spoke with Marco Baldocchi about the fascinating neural mechanisms behind consumer decision-making.

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software

Explore the impact of COVID-19 on businesses worldwide and discover strategies for resilience and insights from the REACT study on business adaptation.