Recent Articles

Part one: Leveraging the Direct Customer Relationship Flywheel

Happily, a lot has happened in the field of statistics since the Roaring Twenties, when writers such as Dashiell Hammett and Ernest Hemmingway were getting their careers underway.

Unique perspectives on a spectrum of topics impacting research and insights, from innovation and leadership to trust and disruption.

Market Research often seeks objective data free from bias to understand how customers perceive product features without external distractions.

This year the application of behavioural science in the UK received a boost from the Financial Conduct Authority (FCA). The regulatory body has been experimenting with behavioural science for a decade to improve outcomes for consumers.

The Illusion of Choice: 16 1/2 psychological biases that influence what we buy.

Christian Kurz explains how audience insights are driving content development and channel strategies as the industry continues to transform.

The global nature of research and how advancements in technology and methodology are driving change, both good and bad for the industry

Ad-hoc market research involves customized, one-time studies with specific objectives and personalized methodologies. We evaluated ChatGPT's performance in this type of research.

Synthetic data is starting to gather momentum in the insight industry. Creating and using synthetic data isn’t just a response to the increasing scarcity of real-world data. It is, in fact, a strategic tool designed to bridge significant data gaps.

Can synthetic data be considered fully anonymised data under the EU General Data Protection Regulation (“GDPR”)?

What is synthetic data, how can we use it, and what are the risks?

Insight and innovation to help brands drive advancements that focus on sustainability while still delivering for the customer

The landscape of global data privacy

Engaging participants in market research is challenging due to declining response rates. This white paper examines the impact of cash rewards versus digital incentives on recruitment and retention, supported by research and case studies.

The post-pandemic recovery is in its fifth gear.

A playbook for innovation leaders in the CPG/FMCG industry

In part 2, we will explain why “greenwashing” is a problem and – most importantly – if and how we can solve it.

ESOMAR presents in its 2021 IMDI ranking the countries with the most developed insights industry

ESOMAR is once again delighted to present its global compilation and ranking of the largest companies providing market research, data, analytics and reporting services.