Recent Articles

Explore the impact of COVID-19 on businesses worldwide and discover strategies for resilience and insights from the REACT study on business adaptation.

Synthetic data is starting to gather momentum in the insight industry. Creating and using synthetic data isn’t just a response to the increasing scarcity of real-world data. It is, in fact, a strategic tool designed to bridge significant data gaps.

Unique perspectives on a spectrum of topics impacting research and insights, from innovation and leadership to trust and disruption.

Insight and innovation to help brands drive advancements that focus on sustainability while still delivering for the customer

Christian Kurz explains how audience insights are driving content development and channel strategies as the industry continues to transform.

Market Research often seeks objective data free from bias to understand how customers perceive product features without external distractions.

What is synthetic data, how can we use it, and what are the risks?

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software

A playbook for innovation leaders in the CPG/FMCG industry

The landscape of global data privacy

Ad-hoc market research involves customized, one-time studies with specific objectives and personalized methodologies. We evaluated ChatGPT's performance in this type of research.

Kim Smouter finds out about the supply ecosystem in market research

Oh good. Another article espousing the secrets of persuading young consumers.

Those pesky consumers. If only they would really do what they say they will – buy the sustainable product, do the recycling, eat a plant-based diet – we would be able to save the planet, right?

In part 2, we will explain why “greenwashing” is a problem and – most importantly – if and how we can solve it.

This article acknowledges the leaps AI has made for our industry but also highlights the pitfalls of distancing ourselves from the people we seek to understand.

ESOMAR presents in its 2021 IMDI ranking the countries with the most developed insights industry

Anatomy of social for 18-25

Devising solutions that have both a global and local impact

Who are the UK’s most loved brands, and what are the factors that separate well-liked brands, from loved brands?