Recent Articles

Supporting the highest levels of global enterprise complexity

The abundance of data from diverse sources presents both opportunities and obstacles. A proactive self-regulation policy such as the currently under-revision ICC/ESOMAR Code will be pivotal in addressing them.

Companies using behavioural science outperform peers by 85% in sales growth and 25% in gross margin. This article describes a critical way in which behavioural science boosts research agency growth: by reducing opportunity costs.

Supercharge means “to make faster or more powerful.” Supercharge is also the theme for ESOMAR’s 2023 Global Congress, held in Amsterdam 10th-13th of September.

How community can alleviate the cost-of-living crisis

Rosaline Hester discusses how advancements in market research and evolutions in insight technology are impacting consumer understanding, competitive analysis, and customer experience, specifically in the fast-moving consumer goods (FMCG) space.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Delve into the leadership secrets of James Sallows as he discusses the power of trust, transparency, and building advocacy to leave a lasting impact in the industry.

Review, projections & implications for Q1 2022

Curious at heart, from a very young age, I was intrigued by how local brands in my country connected with the people and managed to touch their hearts with their actions.

All those interested in understanding how to establish procedures in order to maintain data security

As promised last week, here's a second article highlighting some of the top-tips from the interviews in 2021

Download quantilope’s full guide to learn more

Insight250 nominations for 2023 now officially open.

This analysis examines why the US prolonged the Pandemic and the implications for the future

Reviewing the top tips of 2022 ( Part 2)

“Think like a content creator” is a suggestion I keep hearing as we at Alpha-Diver continually look for ways to make our insights more actionable and easier for clients to digest and disseminate within their organizations.

Read the series of articles written by incredible women for International Women's Week!

As one researcher portentously said to me recently – “What if I don’t want to be a prompt engineer?”

When we hear that inflation is high, or the exchange rate is down, or that unemployment is up, we start thinking about the general economic situation. And – more specifically – how it’ll affect our own business.