Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
According to Rare Disease Day, rare genetic diseases currently affect about 5.9 percent of the world's population.
Why insights professionals should stop blaming consumers for the sustainability say-do gap. Part 2.
3 min readThis is the second half of our article on sustainability say-do gap. Part 1 explained why we shouldn’t hold consumers responsible for it. In this second part, we look at where we should focus our efforts.
Market researchers face demands for speed, quality, and cost-efficiency, leading to technology-driven changes in the industry. But what can we do to stay competitive?
Shobservatory Research Chronicles: Madvertising
< 1 min read(M)advertising testing
End of pandemic phase for Europe and the US?
23 min readIn November 2020, modelling by Rex Briggs predicted an end to the Pandemic in Europe and the US in Q3, 2021.
Technology’s role in preventing fraud
6 min readEstimates on the frequency of fraud in insights and analytics vary, from the low teens to as high as 30-40 percent.
Jairus Lofton discusses how insights are driving customer understanding and menu strategies to build affinity and loyalty in order to maintain McDonald's as a market leader.
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The importance of ethics
9 min readLearn about the impact of ethics on marketing, insights and market research
Everything you want to know about ResTech
15 min readWhat is “research technology” and Why Is It booming? Answers to the questions in the webinar
Respondents can be divided into two major motivation types: intrinsic and extrinsic, so how do we keep them engaged?
Supercharge means “to make faster or more powerful.” Supercharge is also the theme for ESOMAR’s 2023 Global Congress, held in Amsterdam 10th-13th of September.
Up to 22 out of 37 European countries registered a double-digit absolute growth rate during 2021.
Women in Research: Larissa Chase
3 min readAs a woman deeply entrenched in the world of Market Research and Insights, my journey has been one of constant learning, growth, and impactful contributions
Insight innovation and leadership in media
11 min readChristian Kurz explains how audience insights are driving content development and channel strategies as the industry continues to transform.
Picking the Winners - perspectives from the Insight250 Judges (Part 2
Maria Bruder, a Senior Researcher with the BBC World Service, discussed a groundbreaking research project aiming to bridge the gender gap in news consumption.
Expecting the worst
6 min readHow brands can embrace pessimism following the COP26 conference in Glasgow
"A few clients mentioned their successful large-scale tests enabling them to produce far more sophisticated market segmentation analyses. "
To expand our understanding of the streaming entertainment industry, we sat down with Natasha Hritzug, the Vice President of Consumer Insights for WarnerMedia, to get an inside review of insights’ role in the entertainment industry.