Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
November 14 reforecast due to OSHA rule stay
15 min readTrump Appointees block OSHA testing or vaccination rule, resulting in 35,000 to 45,000 more deaths over the next three months
Vinay discusses how evolutions and advancements in market research and insight technology are impacting consumer understanding and customer experience, specifically in the fast-moving consumer goods (FMCG) space.
Interviewing the World’s Insight Leaders
7 min readInsights from the Insight250: Q&A with Crispin Beale - Mark Harrington
I had the pleasure of speaking with Xabier Palacio, Head of the Intelligence Unit at ESOMAR and a well-respected industry expert who will be presenting at the event.
Learn about the importance of humour when it comes to leadership and decision making.
ESOMAR Latin America Conference 2023
4 min readEditorial
What can and can't tech do? Some may see stars and others Orion
The impact and evolution of training
10 min readExperts across every field often point to continual learning as a foundation for their expertise. The same tends to hold true for market research and insights.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Pivot to minimalism....?
Getting NPD just right
2 min readThe power of market share projection
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
There are complex factors involved in implementing global segmentations and where they often fall down is in their communication
On the human-AI partnership
< 1 min readWhen it comes down to it, we will use every sophisticated tool in very human ways. I wonder if ChatGPT will survive what humans do to it!
Imagination
5 min readThe future of insights
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
Data Degradation
10 min readYour surveys, your data, your clients are being affected in ways that we’ve just begun to uncover.
Happiness, language, and personality
9 min readSince happiness is such a fundamental concept, it touches all aspects of life including market research.
Enriching qualitative insights
2 min readA recent roundtable discussion delved into the diverse landscape of AI's role in qualitative research, raising a multitude of questions and considerations.
Second part of a conversation with two individuals who are disrupting the creative advertising space through insight and innovation: Sir Martin Sorrell, Executive Chairman of S4 Capital and Scott Spirit, its Chief Growth Officer.