Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
You CAN make sense of the nonsensical
4 min readIt’s time to make text data part of your insights strategy
Consumer shopping habits are changing. Devora partnered with Snapchat to explore how augmented reality (AR) can promote sustainability.
A “fireside” chat with PepsiCo’s Sioned Winfield
The impact of colour
8 min readWim Hamaekers, who is the founder of One Inch Whale, serves as the Managing Director of Thin Slicing and is the Belgium Representative for ESOMAR.
Supercharge means “to make faster or more powerful.” Supercharge is also the theme for ESOMAR’s 2023 Global Congress, held in Amsterdam 10th-13th of September.
Facebook’s new parent company name and logo, Meta
The quest for data integrity
9 min readThe evolving importance of data integrity and the partners, tools, and approaches that are helping enterprises enhance the quality of the research and insights at their fingertips.
Ethical brands in pandemic times
6 min readStep 3 – The workspace environment and atmosphere
Learn about the importance of humour when it comes to leadership and decision making.
The judge's perspective - part 2
9 min readCrispin sits down with several Insights250 judges to get their thoughts and perspectives on a few different topics around the award
A typical market research project includes several stages, and focusing on data quality during each of these is, of course, critical.
Research that makes a difference
5 min readHow to reduce the spread of COVID-19 within primary and secondary schools.
JICs, Joint Industry Committees & MOCs, Media Owner Committees
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Expecting the worst
6 min readHow brands can embrace pessimism following the COP26 conference in Glasgow
2024 Insight250 Winners Announcement
5 min readThe fourth annual global award features leaders driving innovation across consumer insights, market research, and data-driven marketing.
The impact and evolution of training
10 min readExperts across every field often point to continual learning as a foundation for their expertise. The same tends to hold true for market research and insights.
What can and can't tech do? Some may see stars and others Orion
Vinay discusses how evolutions and advancements in market research and insight technology are impacting consumer understanding and customer experience, specifically in the fast-moving consumer goods (FMCG) space.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.