Recent Articles

We explore the future of surveys in research and the role of AI with Florian Myter, the co-founder of Weavely.

Experts across every field often point to continual learning as a foundation for their expertise. The same tends to hold true for market research and insights.

How brands can embrace pessimism following the COP26 conference in Glasgow

The turnover left untapped in the past two years, may well haunt the industry for longer.

Earlier this week, on Tuesday, 9 May, I attended my first market research event, MIE’23. Many insightful companies stood in the hall, ready to display their potential during program sessions.

A recent roundtable discussion delved into the diverse landscape of AI's role in qualitative research, raising a multitude of questions and considerations.

Learn about the importance of humour when it comes to leadership and decision making.

As a woman deeply entrenched in the world of Market Research and Insights, my journey has been one of constant learning, growth, and impactful contributions

Part II: The Inclusion Opportunity is upon us… and it is a key source of future growth for brands.

Supercharge means “to make faster or more powerful.” Supercharge is also the theme for ESOMAR’s 2023 Global Congress, held in Amsterdam 10th-13th of September.

Teamwork makes the dream work!

Learn more about Highlight’s agile product testing platform and reach out to their team for a demo of their tech-enabled product.

If we don’t do something, we will not have any respondents left. Exploring the causes of lower survey quality and the main solutions to overcome the problem from the perspectives of market research and insights industry stakeholders.

Sir Martin Sorrell, Executive Chairman, S4 Capital Scott Spirit, Chief Growth Officer, S4 Capital

Step 1 – The Brand DNA: history, vision and mission to build upon

Positive regional growth, but sufficient?

Behavioural Tech-heads: What technology needs to learn from behavioural science

Does the naked eye always beat an automated approach?

Market researchers face demands for speed, quality, and cost-efficiency, leading to technology-driven changes in the industry. But what can we do to stay competitive?

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