Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

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26 November 2021

Trump Appointees block OSHA testing or vaccination rule, resulting in 35,000 to 45,000 more deaths over the next three months


16 May 2023
in General

Vinay discusses how evolutions and advancements in market research and insight technology are impacting consumer understanding and customer experience, specifically in the fast-moving consumer goods (FMCG) space.


2 November 2021

Insights from the Insight250: Q&A with Crispin Beale - Mark Harrington


3 March 2023
in General

I had the pleasure of speaking with Xabier Palacio, Head of the Intelligence Unit at ESOMAR and a well-respected industry expert who will be presenting at the event.


20 October 2021

Learn about the importance of humour when it comes to leadership and decision making.


6 February 2023

What can and can't tech do? Some may see stars and others Orion


6 June 2023

Experts across every field often point to continual learning as a foundation for their expertise. The same tends to hold true for market research and insights.


30 May 2022

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


28 October 2021

Pivot to minimalism....?


27 July 2022

The power of market share projection


27 January 2023

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


8 June 2022
in General

There are complex factors involved in implementing global segmentations and where they often fall down is in their communication


28 June 2023

When it comes down to it, we will use every sophisticated tool in very human ways. I wonder if ChatGPT will survive what humans do to it!


Imagination

5 min read
15 December 2021

The future of insights


10 April 2023

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.


Data Degradation

10 min read
22 December 2021
in General

Your surveys, your data, your clients are being affected in ways that we’ve just begun to uncover.


9 December 2021

Since happiness is such a fundamental concept, it touches all aspects of life including market research.


21 November 2023

A recent roundtable discussion delved into the diverse landscape of AI's role in qualitative research, raising a multitude of questions and considerations.


16 November 2021

Second part of a conversation with two individuals who are disrupting the creative advertising space through insight and innovation: Sir Martin Sorrell, Executive Chairman of S4 Capital and Scott Spirit, its Chief Growth Officer.

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