Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

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7 min read
12 January 2022

Behavioural Tech-heads: What technology needs to learn from behavioural science

12 January

In this episode, we delve into the pressing challenges businesses face in attracting new customers in the post-COVID world.

29 September 2023

Part II: The Inclusion Opportunity is upon us… and it is a key source of future growth for brands.

Advertorial Popular
4 October 2021

Learn more about Highlight’s agile product testing platform and reach out to their team for a demo of their tech-enabled product.

17 March 2023
in General

Teamwork makes the dream work!

20 October 2021

Learn about the importance of humour when it comes to leadership and decision making.

Advertorial Series
23 June 2022
in General

Does the naked eye always beat an automated approach?

5 December 2022
in General

Positive regional growth, but sufficient?

8 March

As a woman deeply entrenched in the world of Market Research and Insights, my journey has been one of constant learning, growth, and impactful contributions

9 November 2021

Sir Martin Sorrell, Executive Chairman, S4 Capital Scott Spirit, Chief Growth Officer, S4 Capital

22 November 2021

How brands can embrace pessimism following the COP26 conference in Glasgow


5 min read
19 April 2023

Neuroscience breaks through the hype

25 October 2023

In this podcast we delve into how AI is transforming the way we plan our travels, creating more personalised and inclusive experiences.

19 September 2023
in General

Market researchers face demands for speed, quality, and cost-efficiency, leading to technology-driven changes in the industry. But what can we do to stay competitive?

17 August 2023

Supercharge means “to make faster or more powerful.” Supercharge is also the theme for ESOMAR’s 2023 Global Congress, held in Amsterdam 10th-13th of September.

Advertorial Series
8 September 2022
in General

Respondent engagement has long been the Market Researcher’s quest for the holy grail.

17 November 2021

(M)advertising testing

27 October 2023

We explore the future of surveys in research and the role of AI with Florian Myter, the co-founder of Weavely.

11 October 2021

In November 2020, modelling by Rex Briggs predicted an end to the Pandemic in Europe and the US in Q3, 2021.

28 September 2023

Christian Kurz explains how audience insights are driving content development and channel strategies as the industry continues to transform.

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