Recent Articles

Alex Hunt discusses the growing and evolving role of artificial intelligence (AI) in the insights industry, including its impact on approach, methodology, and people.

The shift towards a post-growth economy challenges businesses to prioritise societal contributions over profit accumulation. Are we close to seeing its fruition?

3 Steps toward insights democratisation

A discussion with Danone Waters & Aquadrinks, Colgate-Palmolive, Mondelēz and buzzback reveals what makes consumers happy and how brands can meet their needs.

Why showing empathy is not as easy as it may sound?

The landscape of global data privacy

This article acknowledges the leaps AI has made for our industry but also highlights the pitfalls of distancing ourselves from the people we seek to understand.

Practice gratitude - day in day out. Try to trust more and forgive.

The Illusion of Choice: 16 1/2 psychological biases that influence what we buy.

Do you always have to generate primary data to arrive at Qual insights?

Unique perspectives on a spectrum of topics impacting research and insights, from innovation and leadership to trust and disruption.

Sandeep Dutta interviews Oana Rengle for Research World

What is an insight, why are they so critical to marketing success, and what’s the secret to getting them right?

Supporting business model bravery by innovating customer research

The return, and importance of face-to-face events in bringing people together and of using awards to celebrate our sector.

Insights experts on 2022 consumer behaviour

How to solve the excessive complexity of the Insights profession?

The Insight250 announces an international panel of over 30 judges to help select the 250 leaders and innovators who will be honoured in the 2022 awards.

Sales and market research – how do they rub along together, if at all?

An essential tonic for startups to disrupt, dominate and lead a market