Recent Articles

Perspectives on pricing for insights and analytics projects with Lisa Wilding-Brown.

Unique perspectives on a spectrum of topics impacting research and insights, from innovation and leadership to trust and disruption.

What do an apathetic cartoon monkey, the first tweet ever tweeted, and the viral noughties video ‘Charlie bit my finger’ have in common? They’re all NFTs (Non-Fungible Tokens) sold for £900k, £2.1m, and £53k, respectively.

the Beirut explosion

Using augmented reality to delve into consumer insights

Learn about the past, present, and future of the U.S. workplace through the Connecting Generations article series!

Step 2 – The company location from the point of view of consumers and employees

What makes an Insight250 Winner

The growing importance of both community and collaboration in the research space and the professional world overall.

An assessment of how research strategies and tactics are evolving as markets become more complex and consumers become savvier.

Highlights of the IIEX conference in Austin, Texas

Emotional values are the key to brand loyalty.

Fine Research have delivered 2460 support messages prepared by Latin America healthcare professionals to the Save The Children Humanitarian Response team

Discover in this session how Mondelez's SnackFutures team uses the startup mindset and model for creating and launching new brands which are kind to the planet and deliciously fun.

Creating an industry action plan to address climate issues

Different reactions to the pandemic

Demystifying brand tracking with insights from quantilope’s Guide to Brand Tracking

Mars & Market Logic will share how a partnership co-created a smarter, more innovative insights management platform to underpin their journey to Zero Waste Research.

Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023

Two leaders in the market research space with a strong technology focus