Recent Articles

This edition takes an up-close review of the role of insights in the entertainment industry to support the dynamic nature of content development and consumer satisfaction.

To effectively gather insights from Generation Z, researchers must embrace innovative methodologies and nuanced approaches that reflect the diverse perspectives and behaviors of this unique cohort.

Technological advancements have reshaped market research, but it's not that simple. Here, we provide an edited extract of a chapter that can be found in ESOMAR’s Global Market Research report.

A playbook for innovation leaders in the CPG/FMCG industry

The Illusion of Choice: 16 1/2 psychological biases that influence what we buy.

AI turns qualitative data into numerical representations you can compute with, quantify, and confidently extract patterns from.

Synthetic data is starting to gather momentum in the insight industry. Creating and using synthetic data isn’t just a response to the increasing scarcity of real-world data. It is, in fact, a strategic tool designed to bridge significant data gaps.

Oh good. Another article espousing the secrets of persuading young consumers.

Insight and innovation to help brands drive advancements that focus on sustainability while still delivering for the customer

Part one in a three-part series that explores synthetic respondents and their impact on the market research industry.

The global nature of research and how advancements in technology and methodology are driving change, both good and bad for the industry

Maria Bruder, a Senior Researcher with the BBC World Service, discussed a groundbreaking research project aiming to bridge the gender gap in news consumption.

The death of evidence?

Tech is essential, but it’s not the point

Happily, a lot has happened in the field of statistics since the Roaring Twenties, when writers such as Dashiell Hammett and Ernest Hemmingway were getting their careers underway.

Part one: Leveraging the Direct Customer Relationship Flywheel

Unique perspectives on a spectrum of topics impacting research and insights, from innovation and leadership to trust and disruption.

This article acknowledges the leaps AI has made for our industry but also highlights the pitfalls of distancing ourselves from the people we seek to understand.

Those pesky consumers. If only they would really do what they say they will – buy the sustainable product, do the recycling, eat a plant-based diet – we would be able to save the planet, right?

Crispin sits down with Lisa Wilding-Brown, CEO of Innovate MR to discuss the strategies and tactics to deliver more engaging, effective research to understand consumer, markets and competitors.