Recent Articles

The global nature of research and how advancements in technology and methodology are driving change, both good and bad for the industry

The Illusion of Choice: 16 1/2 psychological biases that influence what we buy.

Synthetic data is starting to gather momentum in the insight industry. Creating and using synthetic data isn’t just a response to the increasing scarcity of real-world data. It is, in fact, a strategic tool designed to bridge significant data gaps.

What is an insight, why are they so critical to marketing success, and what’s the secret to getting them right?

Crispin sits down with Lisa Wilding-Brown, CEO of Innovate MR to discuss the strategies and tactics to deliver more engaging, effective research to understand consumer, markets and competitors.

2021 had been an incredible year for investment into the insights and marketing analytics sector – over $9 billion in one single year. Surely the market would have to take a rest in 2022?

The benefits, challenges, and opportunities social media provides as it continues to evolve in our society.

This edition takes an up-close review of the role of insights in the entertainment industry to support the dynamic nature of content development and consumer satisfaction.

This article acknowledges the leaps AI has made for our industry but also highlights the pitfalls of distancing ourselves from the people we seek to understand.

Increasing brand health and wealth in Indonesia

Unique perspectives on a spectrum of topics impacting research and insights, from innovation and leadership to trust and disruption.

The ever-expanding role of data science in driving decisions and shaping strategies within organisations

Insights tech is essential, but it’s not the point.

Do you always have to generate primary data to arrive at Qual insights?

The landscape of global data privacy

Discover how AI and machine learning are revolutionising market research, enabling deeper insights, predictive analytics, and personalised strategies to drive business success.

Practice gratitude - day in day out. Try to trust more and forgive.

Behavioural science in quantitative research: Part three

Market and opinion research provides a snapshot of current conditions. In today's VUCA world—volatile, uncertain, complex, and ambiguous—decision-makers need data that informs both the present and the future.

Part one: Leveraging the Direct Customer Relationship Flywheel