Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
The evolving importance of social media
8 min readThe benefits, challenges, and opportunities social media provides as it continues to evolve in our society.
GPT-4 equals the performance of the top specialized ABSA (Aspect Based Sentiment Analysis) models that have been developed until this year, while learning from just six examples. GPT-3.5, when fine-tuned, achieves the highest accuracy currently known.
Congress 2023 AI Arcade Stage
< 1 min readFreely available videos from the Congerss 2023 in Amsterdam
The Illusion of Choice: 16 1/2 psychological biases that influence what we buy.
The growing role of data science
10 min readThe ever-expanding role of data science in driving decisions and shaping strategies within organisations
The six secrets of successful insights
5 min readWhat is an insight, why are they so critical to marketing success, and what’s the secret to getting them right?
Personality psychology
6 min readBehavioural science in quantitative research: Part three
This article acknowledges the leaps AI has made for our industry but also highlights the pitfalls of distancing ourselves from the people we seek to understand.
Sandeep Dutta interviews Oana Rengle for Research World
A discussion with Danone Waters & Aquadrinks, Colgate-Palmolive, Mondelēz and buzzback reveals what makes consumers happy and how brands can meet their needs.
Synthetic data is starting to gather momentum in the insight industry. Creating and using synthetic data isn’t just a response to the increasing scarcity of real-world data. It is, in fact, a strategic tool designed to bridge significant data gaps.
Global insight perspectives
13 min readUnique perspectives on a spectrum of topics impacting research and insights, from innovation and leadership to trust and disruption.
The hidden key to happiness
7 min readPractice gratitude - day in day out. Try to trust more and forgive.
Data privacy in translation
5 min readThe landscape of global data privacy
Unlocking innovation
5 min read3 Steps toward insights democratisation
Practising empathy
6 min readWhy showing empathy is not as easy as it may sound?
Social listening has a long way to go
8 min readDo you always have to generate primary data to arrive at Qual insights?
Business Model Bravery
7 min readSupporting business model bravery by innovating customer research
Sandeep Dutta interviews Oana Rengle for Research World
The return, and importance of face-to-face events in bringing people together and of using awards to celebrate our sector.