Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
…What now? Pricing insights
9 min readPerspectives on pricing for insights and analytics projects with Lisa Wilding-Brown.
Global insight perspectives
13 min readUnique perspectives on a spectrum of topics impacting research and insights, from innovation and leadership to trust and disruption.
What do an apathetic cartoon monkey, the first tweet ever tweeted, and the viral noughties video ‘Charlie bit my finger’ have in common? They’re all NFTs (Non-Fungible Tokens) sold for £900k, £2.1m, and £53k, respectively.
Insights against chaos
7 min readthe Beirut explosion
Avatar – Nextgen market research
6 min readUsing augmented reality to delve into consumer insights
The evolution of work
7 min readLearn about the past, present, and future of the U.S. workplace through the Connecting Generations article series!
Brand ethics in pandemic time
6 min readStep 2 – The company location from the point of view of consumers and employees
The Judges' Perspective
10 min readWhat makes an Insight250 Winner
The growing importance of both community and collaboration in the research space and the professional world overall.
The evolution of research
9 min readAn assessment of how research strategies and tactics are evolving as markets become more complex and consumers become savvier.
Highlights of the IIEX conference in Austin, Texas
A 25-year view of brand loyalty
6 min readEmotional values are the key to brand loyalty.
Fine Research have delivered 2460 support messages prepared by Latin America healthcare professionals to the Save The Children Humanitarian Response team
Discover in this session how Mondelez's SnackFutures team uses the startup mindset and model for creating and launching new brands which are kind to the planet and deliciously fun.
Insight Climate Collective
5 min readCreating an industry action plan to address climate issues
Insights in Asia Pacific
5 min readDifferent reactions to the pandemic
How to design an effective brand tracker
4 min readDemystifying brand tracking with insights from quantilope’s Guide to Brand Tracking
Mars & Market Logic will share how a partnership co-created a smarter, more innovative insights management platform to underpin their journey to Zero Waste Research.
Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023
Two leaders in the market research space with a strong technology focus